国际商务英语课后问答题.docx

1、复习文档 国际商务英语课后问答题答案多写多练Unit1 课后问答题1、What does international business refer to Please tell the difference between international business and domestic business. P3International business refers to transactions between parties from diffirent countries. There are four major diffrences between internationa

2、l business and domestic business: 1) differences in legal system 2) differences in currencies 3) differences in cutural background 4) differences in natural and economic conditions 2、 Please explain the differences between visible trade and invisible trade. Which is becoming more and more important

3、and accounts for an increasing proportion in international trade P4Commodity trade, i.e ，exporting and importing goods produced or manufactured in one country for consumption or resale in another. This kind of trade is also referred to visible trade. Invisible trade is in the form of transportation,

4、 communication, banking, insurance, consulting, information etc. Invisible trade is becoming more and more important and accounts for an increasing proportion in international trade. 3、Can you cite some examples to illustrate cultural differences in international business P3Cultural differences incl

5、uding language, customs, traditions, religion, value, behavior etc. 4、Please elaborate on the two categories of international investment. What is their major difference P4Foreign direct investments or FDI for short is made for returns through controlling the enterprises or assets invested in in a ho

6、st country. Portfolio investment refers to purchases of foreign financial assets for a purpose other than controlling.5、What is licensing Why do firms sometimes choose it as means of entering a foreign market P5In licensing, a firm leases the right to use its intellectual property to a firm in anoth

7、er country. Firms choose licensing because they do not want to make cash payments to start business, and can simply receive income in the form of royalty. Besides, they can benefit from locational advanteges of foreign operation without any obligations in ownership or management. 6、What is franchisi

8、ng How is it different from licensing P5Under franchising, a fim, called the franchisee, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand name, logos, and operating techniques for royalty. In comparision with the relation between the

9、licenser and the licensee, the franchiser has more control over and provides more support for the franchisee. 7、What is a management contract Under what conditions is it most applicable P5Under a management contract, one company offers managerial or other specialized services to another within a par

10、ticular period for a flat payment or a percentage of the relevant business volume. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts may be a practical choice enabling a foreign com

11、pany to operate in the industry without owning the assets. 8、What is an international turnkey project In what way is its variant BOT different from it P6For an interantional turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility e

12、quiping before handing it over to the latter upon completion. For a BOT project, a firm operate a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the

13、common turnkey project.Unit2 课后问答题答案1. Explain the concepts of GNP and GDP respectively and point out their major difference. Can we use them interchaeably P18GNP refers to the market value of goods and services produced by the property and labor owned by the residents of an economy. GDP measures th

14、e market value of all goods and services produced within the geographic area of an economy. The difference between GNP and GDP is that the former focuses on ownership of the factors of production while the latter concentrates on the place where production takes place. The difference between GNP and

15、GDP can be ignored since it is very small in most cases, so we can use them interchangeably.2、What are meant by high income, middle income, and low income countries according to the World Bank Cite some exaples for each group. P20Those enjoying annual per capita income of $9386 and above are classif

16、ied as high-income countries. This group comprises three types of countries. 1Most members of the Organization for Economic Cooperation and Development(OECD) (2) Rich oil producing contries of the middle east (Kuwait, Saudi Arabia, United Arab Emirates). (3) Small-industrialized countries or regions

17、 such as Israel, Singapore, Hong Kong and Taiwan. Countries with annual per capita income below $9386 but above $765 are regarded as middle-income countries. (1) Most East European countries and most members of the Commonwealth of Independent States, six OECD members.(Czech, Greece, Hungary, Mexico,

18、 Turkey) (2) Quite a number of Latin American countries and some comparatively developed countries in Asia.(Indonesia, Malaysia, the philippines, Thailand) (3) Among the African countries, South Africa and oil-producing Libya, Nigeria and Algeria. Lower income countries are those that have per capit

19、a incomes of only $765 or even less. Most African contries, some Asian countries and a few Latin American countries.3. Why are high income countries important to trade and investment Should we neglect low income countries in international business P20-21High-income countries often have good infrastr

20、ucture, high purchasing power, advanced technology, efficient management, and favorable environment for trade and investment. They offer prime markets for expensive consumer goods and are both attractive sources and destinations of investment. We should not neglect low income countries in internatio

21、nal business, because they constitute markets for lower-priced staple goods, provide cheap labor and are often rich in resources. What is more important, market is something to be developed. Once tapped, the business potential of these countries will one day become real business opportunities. 4、In

22、what different ways are GDP and per capita income significant in assessing the potential of a particular market P19Total GDP indicates the overall size of an economy which is important in market assessment for durable equipment or bulk goods such as grain, steel, or cement. Per capita GDP reveals th

23、e average income level of consumers, which is important when marketing consumer durables. 5、Was china a low-income country a few years ago How about now P21China with a per capita income of over $1100 is a middle-income country though it was a low income country just a few years ago. 6、What does the

24、 term “Traid refer to What is meant ty Quad P23 The term Triad refers to the three richest regions of the world the United States, the European Union and Japan that offer the most important business opportunities. Some people extend the scope of Triad to include Canada and name the broadened groupin

25、g Quad.7、How much do you know about OECD Please make a brief account. OECD means Organization of Economic Cooperation and Development was established in 1961 by the major capitalism countries with the headquarter in Paris. It has 29 member countries, among which, 23 of them are high-income countries

26、 and the others are middle-income countries. 8、What is the best policy for China to develop business opportunites P23 The best policy is to develop business opportunities wherever advantageous while keeping in mind the key markets.Unit3 课后问答题答案1. What is a free trade area Make a brief account of the

27、 most notable free trade area in the world. P35Members of a free trade area removes barries to the flow of goods and services smong themselves while each member still adopts its own policy as regards to trade with outsiders. The most notable free trade area is the North American Free Trade Agreement

28、 (NAFTA), the largest free market formed by the United States. 2. In what way is a customs union different from a free trade area P35Customs Union that goes a step further by adopting the same trade policy for all the members toward countries outside their organization in addition to abolishing trad

29、e barriers among themselves.3. What are the characteristics of a comon market Which organization remained a common market for some years in the past P36Besides free movement of goods and services and adoption of common external trade policy, factors of production such as labor, capital and technolog

30、y are free to move among members so that they can be utilized in a more efficient and productive way. In the past, the European Community remained a common market for some years.4. How much do you know about an economic union Can members of an economic union keep all of their national sovereignty P3

31、6Economic union is characterized by integration of the domestic policies of its members in respect of economy, finance etc. in addition to absence of trade barriers, practice of common external policy and free production factor mobility. The member countries of an economic union are required to surr

32、ender some of their national sovereignty. 5. Make a brief account of the origin and development of the EU. P37Its history dates back to the early post-war years. The first community, the European Coal and Steel Community (ECSC) was established in 1952 which set the stage for more ambitious integration efforts. The signing of the monumental Treaty of Rome in 1957 marks the establishment of the European Economic Community with the aim o