质量管理Chap03(renew).ppt

1、2004 2004 Prentice-HallPrentice-HallChapter 3Global Quality and International Quality StandardsSlide 1-Slide 1-22 2004 2004 Prentice-HallPrentice-HallManaging Quality:An Integrative Approach;2nd EditionManaging Quality:An Integrative Approach;2nd Edition Chapter OverviewManaging Quality for the Mult

2、inational FirmQuality Improvement:The American WayThe Malcolm Baldrige National Quality AwardQuality Improvement:The Japanese WayQuality Improvement:The European WayISO 9000:2000Are Quality Approaches Influenced by Culture?Slide 1-Slide 1-33 2004 2004 Prentice-HallPrentice-HallManaging Quality:An In

3、tegrative Approach;2nd EditionManaging Quality:An Integrative Approach;2nd EditionKey terms Andon 告警灯Baldrige-lite 简易版马尔科姆质量奖程序Deming prize 戴明奖Exporter 出口商Full-Baldrige approach 完整版马尔科姆质量奖程序Globalization 全球化Group technology 成组技术Horizontal deployment 水平展开In-process inspection 过程检验Just-in-time,JIT 准时化

4、Lean 精益Licensing 许可证Line-stop authority停线权力Slide 1-Slide 1-44 2004 2004 Prentice-HallPrentice-HallManaging Quality:An Integrative Approach;2nd EditionManaging Quality:An Integrative Approach;2nd EditionMalcolm Baldrige National Quality Award,MBNQA,马尔科姆.波多里奇国家质量奖Multilevel approach 多层级法n=2 technique:

5、N=2 n=2技术Partnering合伙Physical environment物理环境Preventive maintenance预防性维护Quality circlesQC小组Social environment社会环境Stretch target高目标Task environment工作环境Vertical deployment垂直展开Slide 1-Slide 1-55 2004 2004 Prentice-HallPrentice-HallManaging Quality:An Integrative Approach;2nd EditionManaging Quality:An

6、Integrative Approach;2nd EditionFigure 3.1 U.S.Trade 1960-2000Slide 1-Slide 1-66 2004 2004 Prentice-HallPrentice-HallManaging Quality:An Integrative Approach;2nd EditionManaging Quality:An Integrative Approach;2nd EditionManaging Quality for the MNFMechanisms That Firms Use In GlobalizingLicensingBy

7、 licensing,a U.S.corporation can allow foreign firms to sell in restricted markets while using the design of the original designer.PartneringFirms also seek international markets through joint ventures or partnering.GlobalizationGlobalization means that a firm fundamentally changes the nature of its

8、 business by establishing production and marketing facilities in foreign countries.We refer to these firms as multinational corporations.Slide 1-Slide 1-77 2004 2004 Prentice-HallPrentice-HallManaging Quality:An Integrative Approach;2nd EditionManaging Quality:An Integrative Approach;2nd EditionMana

9、ging Quality for the MNFGlobal Factors That Affect Quality-Related DecisionsPhysicalEnvironmentSocialEnvironmentTaskEnvironmentQualityManagementFigure 3.3Slide 1-Slide 1-88 2004 2004 Prentice-HallPrentice-HallManaging Quality:An Integrative Approach;2nd EditionManaging Quality:An Integrative Approac

10、h;2nd EditionManaging Quality for the MNFExportingAnother means of entering international markets is to not globalize but become an exporter.Exporters produce their products and ship them internationally.Firms that are entrepreneurial in nature and plan their exports effectively tend to have higher

11、qualityFor exporting firms,quality leads to lower price and greater export successSlide 1-Slide 1-99 2004 2004 Prentice-HallPrentice-HallManaging Quality:An Integrative Approach;2nd EditionManaging Quality:An Integrative Approach;2nd EditionManaging Quality for the MNFExport Quality ModelFirm Charac

12、teristicsProduct StrategyPerformanceLow PriceHigh QualityStandardizationPromotionExport SuccessEntrepreneurshipExport PlanningFigure 3.4Slide 1-Slide 1-1010 2004 2004 Prentice-HallPrentice-HallManaging Quality:An Integrative Approach;2nd EditionManaging Quality:An Integrative Approach;2nd EditionWha

13、t are the advantages and disadvantages of globalization?Provide an example of a firm that has engaged in globalization.What are some of the potential advantages and disadvantages of globalization for this particular organization?The primary advantage of globalization is that a firm retains all of th

14、e profits from the sale of its products or services in a foreign country.The primary disadvantage of globalization is that it is complicated,and forces a firm to in essence set up shop in a foreign country.By going abroad,firms significantly change the physical environment,the task environment,and t

15、he societal environment in which they operate.This may result in a number of challenges,ranging from becoming familiar with a foreign culture to determining how to get the raw materials that a firm needs to manufacture its product to a foreign destination.Slide 1-Slide 1-1111 2004 2004 Prentice-Hall

16、Prentice-HallManaging Quality:An Integrative Approach;2nd EditionManaging Quality:An Integrative Approach;2nd EditionMalcolm Baldrige National Quality AwardMalcolm Baldrige National Quality AwardThe award is open to small(less than 500 employees)and large firms(more than 500 employees)in the manufacturing and service sectors.It is not open to public-sector and not-for-profit organizations.There can be only two winners per category each year,which limits the number of yearly awards to six.Slide 1