会展英语策划书.docx

1、会展英语策划书会展英语策划书12th China (Shanghai) International Textile Material Exhibition第十二届中国上海纺织面料展览会12th China (Shanghai) International Textile Material Exhibition第十二届中国上海纺织面料展览会Catalog(目录)I .Exhibition Introduction . 4一、展会介绍 . 4.Exhibition category . 41. 展会类型 . 4.Exhibition . 42. 展会名称 . 4.Time . 43.时间 . 4.

2、Venue: . 44. 地点 . 4.Hosts . 55.主办方 . 5.Organizer . 56.举办方 . 5 1.Sponer . 57.协办方 . 4.Exhibition Expected Scale . 48. 展会预期规模 . 4.Exhibition Background . 5二、展会背景 . 5.Exhibition Meaning . 5三、展会意义 . 5.Exhibition Fee . 6四、展会费用 . 6.Application Procedure. 7五、参展程序 . 7.Financial Budget . 7六、财政预算 . 7.Cost Fore

3、cast . 71.成本预算 . 8. Revenue Forecasting . 9收入预测 . 9.Appendix . 11Application Form . 11七附件 . 12参展申请表 . 12 2.Dialogue . 13八对话 . 13I .Exhibition Introduction一、展会介绍.Exhibition category1. 展会类型Professional Exhibition专业展.Exhibition2. 展会名称12th China (Shanghai) International Textile Material Exhibition 第十二届中

4、国上海纺织面料展览会.Time3.时间Move-in：16 March 2013 09:00 am5:00pm布展时间：20xx年3月16日 上午9点下午5点Begin-time: 1719 March 2013开展时间：20xx年3月17日19日Move-out: 19 March 2013 4 am:009:00pm3撤展时间：20xx年3月19日 下午4点9点.Venue:4. 地点Shanghai international exhibition center上海国际会展中心.Hosts5.主办方China Textile Engineering Society中国纺织工程学会Chin

5、a textile Society中国纺织学会.Organizer6.举办方uhan stage exhibition 武汉stage展览有限公司.Sponer7.协办方Shanghai Province Textile Industry Association上海省纺织工业协会.Exhibition Expected Scale8. 展会预期规模The exhibition acreage will be 15，000 s qm and there will be over 44000 professional exhibitors and visitor during the event.

6、展会面积将达到15000平方米，展会期间将有1000专业观众和12000的普通观众。.Exhibition Background二、展会背景After entering into WTO, China textile market will own huge development potential. Shanghai International Textiles MaterialExhibition has become one of the professional pageants with largest scale, greatest influence , which has a

7、n 12 years history, catering to clients from Africa and Mexico. Over the past 11 years , the exhibition has been well known for its high efficiency in China in signing contracts.加入世贸组织后，中国纺织市场拥有巨大的发展潜力。上海国际纺织品面料展已成为一个专业的规模最大的选美活动之一，它影响巨大，具有12多年的历史，面向南非和墨西哥买家。在过去12年中一直因为合同的高效签订而著称。.Exhibition Meaning

8、三、展会意义To change the previous exhibition with small scale and dispersed customers suppliers. To provide a good opportunity for participants and bring “double win” between exhibitors and visitors. 为改变以往的展览规模小和分散的客户商，为参展者和观众提供一个良好的“双赢”机会。5.Exhibition Fee四、展会费用NOTE: .Standard booth: The standard booth c

9、ontains: Headboard with Chinese and English characterscarpetone tabletwo chairs electrical socket 15A220V24hours、light and one trash can.注:1、标准展位：中英文楣板、地毯、一张洽谈桌、两把洽谈椅、15A/220V/24小时电源插座、照明及一个纸篓。. the least hiring area36 square meters and only offer space, no exhibition rack, exhibition tool etc.2、空地展

10、位36平方米起租，只提供空间，不提供展示架，展览工具等。. Some services such as booth building, exhibition transportation, special exhibitors hiring etc, you can consulting committee.3、有些服务如展台搭建，展览运输，特殊的参展商租用等，你可以咨询委员会。6.Application Procedure五、参展程序.Apply to organizer for the application form and mail or fax to organizer after

11、filled in it;1. 在填写完申请表格后，邮寄或传真给组织者。.After Organization Committee received the Application Formand comfirmed it with exhibitors, to delineate the booth and signed a contract.2. 在组委会收到申请书后，对参展商进行确认，划定展位并签订参展合同。. After signing the contract within five working days, exhibitors should pay a deposit (boo

12、th fee of 50%),the balance shall be paid in February 15 , 2013 before.3.在签订合同的五个工作日内，参展商要预付定金（展位费的50%）剩下的在20xx年二月15前付清。.Financial Budget六、财政预算.Cost Forecast71.成本预算).the cost of the exhibition venue1）展览场地费用Venue rental: 15000RMB 8=RMB 800,000场馆租赁： 10000（）8（元）=800000元） Air conditioning costs: RMB 1000

13、0空调费用： 10000元). the exhibition publicity expenses2）展会宣传推广费用Professional visitors certificate: RMB 6000/Million visitors专业观众参观证： 6000元/万张Balloon costs: RMB 2000气球花费： 2000元Advertising flag costs: RMB 4000广告旗费用： 4000元). The cost of office and personnel costs: RMB 2000003）办公费用和人员费用： 200000).Tax costs: R

14、MB 1,200,0004）税收费用：1200000元).The other unpredictable costs: RMB 200005）其它不可预测费用：200000元Total costs : RMB 22420008总费用：2242000元 . Revenue Forecasting收入预测)The booth fee income : RMB 4,600,0001）展位收入： 4600000元)Advertising and sponsorship fee: RMB 100,0002）广告和企业赞助费用：100000元)Other income: RMB 200003）其它收入：2

15、0000元Total: RMB 4720000 总计：4720000元 Balance:RMB 2478000 结余：2478000元9.AppendixApplication Form10七附件参展申请表11.Dialogue八对话A:Hello，Organization Committee of the Shanghai International Textile Material can I do for you?A：你好，这里是上海国际纺织品面料展组委会，我能为你做点什么吗？B:Hello,I am the sales manager of a textile company .Id

16、like to know about the exhibition this time.B：你好，我是纺织品销售公司的经理，我想了解一下这次的展会。 A: The exhibition will be held from March 17th to 19th in Shanghai International Exhibition Center.A：本届展会定于3月17日至19日在上海国际展览中心。 B:Oh,I see.B：哦，我知道了。A: The exhibition number of booth is 1500, the buyers are 2500 professional bu

17、ying groups from more than 100 countries and regions. A: 预计有1500个展位，买家团是来自100多个国家和地区的2500个专业团体。B:That sounds good.A：听起来挺不错的。A:It is an exhibition with a 11years history catering to clients from more than South African and Mexico. Over the past 11years ,the 12exhibition has been well know for its hig

18、h efficiency in signing contracts. A：这是一个有11年历史的展会，面向南非和墨西哥买家。在过去的十一年中一直因为合同签订的高效而著称。B:Thank you . I you give me plane figure of booth. B: 谢谢，我知道了。你能给我展位平面示意图吗？A:Please wait a minute.This is the plane figure of booth .There are the booth we left that havent book.A：请稍等?这是我们展位的平面示意图，这些是我们展位是我们剩下还未预定的。

19、B:Let me there any vacant booths on the right of elevator ? B：让我看看，右边靠自动扶梯下面还有展位吗？A:Yes,there are 4 left.A：有，但只有4个了。B:Id like to book those 2 booths.B：我想订这2个。A: Good choice .They are very ideal booths with the most visitors. A: 好眼力，这确实是两个理想的展位，一定会有很多顾客光顾的。 B: What about the expenses of booth ？B:那关于展

20、位费用呢？A：The standard booth is 6800RMB. However,It is cheaper on the upper floor.A：标准展位是6800元一个，楼层高的可以降低。13B: Could you give me a discount?B：你能给我一个折扣吗?A: OK, Ill give you 90 discount.A: 好的，我给你一个九折。B: Thank we want to participate ,what should we do? B：谢谢！如果我们参加，我们该怎么做？A: You must fill in a application

21、form and send us the fee as soon as possible.A：你首先要填一张申请表，并将参展费用尽快汇过来。B: Oh, I see. When can I transport the display items to International Exhibition Center ?B：噢，我明白了。那我什么时候可以把运到国际展览中心？ A: A day before the exhibition .Do you need us to introduce some companies who can help you to carry out shipping

22、-related operation. A：开展的前一天，你需要我给你介绍一些能够帮你运输展品的公司吗？B: Thats should we do before transporting the display items ?B：那太好了！那在运输前我们要做些什么呢？A: You must arrange the exhibition in advance.A：你需要提前准备好你的展品。B: We will take care and prepare the items the way ,If 14we want to ship the display items by the sea .Do

23、 you have any suggestion about insurance?B：这个我们会注意的，我们会提前将展品准备好。顺便问一下，如果我们想海运这些展品，那关于保险你有什么建议吗？A: There are many kinds of your case,I suggest you consider A：保险通常有许多种，像贵公司这样的情况，我建议你们可以考虑水渍险。B: What about the cost of insurance ?B：那保险费多少呢？A: Im cant do that we can provide you to some isurance companies.A：对不起，我们不负责这个，但我可以给你提供一些保险公司。 B: Can you tell me their phone number?B：你能把他们电话号码告诉我吗？A: OK. Here you you have any questions you can ask me again. A：好的，这就是。如果你还有什么想问的你尽管问我。 B: Yes, I see. Thank you for your patience to explain explanation. B:好的，谢谢你耐心的解释。A: You are welcome.A：不客气！15