新闻传播学导论 introduction to journalism.docx

1、新闻传播学导论 introduction to journalism新闻传播学导论5（5 introduction to journalism）To call Liang Qichao magazine: current affairs, Zhang Binglin by the world newspaper 021-To address: 1904 Shanghai University Press Journal - Oriental Magazine network supervisionA clear distinction between newspaper and Journal

2、: early twentieth Century helpTwo hundred thousand and ninety-twoDistinguish: 200092The newspaper publishing period of short period, long period of education journalsThe newspaper published the speed quickly, need to report the news just happened count every minute and second, designed simple bindin

3、gThe journal is slow, can elaborate news and make a thorough analysis and comment, beautifully printed Front GateThe volume of newspaper news provides more journals, from the dissemination of news of this function, the newspaper is greater than Journal of TongjiThe content is publishedThe newspaper

4、to publish news and comment, can become the mouthpiece of sports exercise intervention, and reflect the situation, contact with the masses 33626038The journal to publish facts and commentary, extensive research can only talk about events, the main problem 33623037Lenin newspaper for agitation, propa

5、ganda for No. 48 journalsGe Gongzhen - from the different content to distinguish between the two newspapers to report news and journals to publish commentary of Zhangwucommon(a) broadcast by wire or radio waves transmit voice media testThe spread of the means of radio - by radio ZhangwuWired broadca

6、sting - by wire guidanceTestHistory: 1920.11.2 - Pittsburgh - the first licensed radio station for KDKA1923 Chinese first radio - Foreigners1940.12 Chinese peoples Broadcasting - create the Central Peoples Broadcasting Stations predecessor - Yanan Xinhua radioSound signalWorking principle: Broadcast

7、 - Microphone - listening tools - listenerSound by wire or radio waves transmit sound wavesIn order to complete broadcast programs, this is a combination of all individual programs, a day has began the song, call sign, promoAdvantage:Wide - UNESCO International Exchange Research Committee in the mos

8、t common mass communication toolsThe rapid spread of waves and - or wires everywhere, can simultaneously receive informationSynchronous broadcasting on Emergency Broadcasting Major, better than TVFunctional diversity - news programs, educational programs and service programs and art programs, compre

9、hensive than newspapersStrong appeal:Inferior content is fleeting, selectivity and retention than newspapers, readers than passive audienceOnly the auditory image, after listening to the inferior effect(three) the use of a TV news media electronic transmission of voice, image, appeared later than ne

10、wspapers and radioThe history of 1936 Broadcasting British Corporation - Alexander House - a television, 11.2 officially broadcast television1950s - black and white TV wide development1954 American color television broadcastingChina - television industry was born in 1958 1973.5.1 color TV PremiereWo

11、rking principle：The scene, image and sound - signal (video and audio) - scene, image and sound activitiesWith a TV camera (withmicrophone) camera with microwave and transmits electrical signals with load reduction television receiverTelevision picture - scene scene, moving images and photos, picture

12、s, text etc.Voice: vocal language, music and sound.Features: audio-visualThe rapid spread ofFull function - shape, sound, color and beautyThe wide audience - the largest number of TV viewersSelective retention of differenceThe leader of cable TV Europe published 1930s1940s - the United States.1964 -

13、 China began the development of cable TVTwo. The news media in the new century(a) - fourth media network mediaA large amount of information, dissemination of content rich, convenient access to information transmission, low cost, strong compatibility, interactivity, niche(two) the new radio and telev

14、isionDigital audio broadcasting DAB third generation broadcast mediaHigh definition television HDTV(three) integrated media - mediaThrough the international high-speed Internet to provide information services and new media by the personal computer receiving light transmissionThe third section news m

15、edia functionThe function of mass media.Function: from the view of system theory, repeated the phenomenon of the system and the external environment and the interactions between theFrom the daily social life, function efficiency, to play a beneficial role of things or methodsThe function of mass med

16、ia: generally refers to the social function of mass media, is produced in the human society life functionThe US political scientist, scholar - 1948 Lasswells communication structure and function in the society.The macroscopic angle - three functions of monitoring environment, coordinated response, t

17、ransfer of heritageThe US sociologist Wright 1957 : the functions of mass communicationAdd a function: EntertainmentThe US scholar SchramMicro angle: five functions - features extend the watchmanThe decision function and wake up the public attention, to persuadeThe social function of audiovisual edu

18、cation functionThe entertainment functionThe function of businessIs generally believed that the radar function information function - Watch or monitor the environmentCoordination and management functions to promote the policy implementation, reflecting public opinion, promote social operation mechan

19、ismThe educational function of education society, the dissemination of cultural knowledge, social ethics and valuesThe entertainment function with education and social functionPay attention to the problemSet up issues that determine the agenda. Refers to the media to select a topic in a certain peri

20、od of time, strengthening the implementation of reports, make it become a central issue of public opinion, to make it have a strong effect on the issue, change or firm attitude of the public consensus, which caused widespread concern and attention, improve the visibility of media people, the media e

21、vents produced a sensation. To improve the beneficial effect of news dissemination.The negative function of mediaTwo. The function of news mediaThe transmission of news information, news media is the most important information carrierFirst the theory of journalism works of New Literature - Xu Baohua

22、ng - the real supply of social newsThe Niemann foundation - Luis Lyons - Press news carrier post exerciseThe US Newspaper Editors Association - News - statute newspaper the basic function is to express the people made, feel, thinkReflect public opinionThe US News scholars Jost newspaper with news an

23、d views, opinions and facts, so that readers understand, have advocatedSocial psychologists - taldy News - power is the power of the public, the reporter control command of citizens, public opinionBernd - Ralph hall collected newspaper to create the spirit of slavery more dangerous than chains, crea

24、ting public opinion newspaperWest EVERRED - sociologist news is the first kind of power, people create the public opinion through the newsJournalist Ono Hideo news also reflect the formation of public opinion, public opinionChinese Wang Tao newspaper is from public opinion toolLiang Qichao: the medi

25、a - newspapers is the opinion of the mother of prideSun Zhongshan is the mother of the fact of public opinion, public opinion is the mother of the armyThe birth of Mao Zedong - the new social system, always raise a hue and cryXu Baohuang supply news, on behalf of public opinion, to create public opi

26、nion, knowledge, morality and advocating the businessThe Bishop report the news, comment, supply entertainment, advertisingNews theory Syllabus news reports, the dissemination of information;The expression of opinion, and guide public opinion;The social service, the guidance of life;The disseminatio

27、n of knowledge, the popularization of education;Provide a wholesome entertainment.The history of the development of the newspaper:The transmission of commercial information newspaper party newspaper news and opinion from commercial newspapers in modern popular newspapersThe newspaper called the news

28、 paper and paper viewsThe fourth section of media culture and media cultureA media culture refers to the culture. In the system, to the media as the main way of human society and constitute a sub culture systemCulture: material culture, system culture, cultural awarenessMedia culture: oral culture,

29、culture, culture of electronic printingInfluence of dissemination of new knowledge and new ideas, new things, improve the audience culture, improve the level of knowledge and structureTo promote the socialization of young people, to make social heritage from generation to generationShaping the media

30、 figure, awarded to individuals and groups on social status and prestigeTo determine the agenda, the formation of public hotspots, participate in and guide social activitiesThe spread of commercial culture, to promote the sale of goods, to promote the development of social economic activitiesRespons

31、e to social change, to accelerate the modernization ofTwo. Culture newsIs the connotation of media culture focuses on the culture medium of news media, is one of the modern mediaIt is the extension of the culture and characteristics of the media focus on culture media, culture is the main symbol of

32、news news worksThe beauty of Martin Walker newspaper the power of a newspaper is a national culture in a diaryThe news system theory and its characteristics of strong political color Merrill in each country, is its political and social system and ideology is consistentThe distinct value judgment factors Jost all news is trueDeep philosophy of journalistic culture requires a strong sense of macro and speculative spiritThe t