外贸信函主题.docx

1、外贸信函主题外贸信函主题 外贸信函主题 外贸信函主题 篇一：外贸信函模板 -主题 -内容 -署名 -发件人昵称 -抄送 -称谓 -优先级 -收条 -格式（版式） 与买家主动建立联系 Dear Mr. Jones: We understand from your information posted on A that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may

2、work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at H

3、ttp:/ which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 对新买家要求建立业务联糸的回复 Dear Mr. Jo

4、nes: We have received your letter of 9th April showing your interest in our complete product information. Our product lines mainly include high quality textile products. To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price lis

5、t. You may also visit our online company introduction at Http:/ which includes our latest product line. We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future. Sincerely,. 向老客户介绍公司新的产品信息 Dear Mr. Jones: We have refreshed our online catalog

6、 at, and now it covers the latest new products, which are now available from stock. We believe that you will find some attractive additions to our product line. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We would be very happy to

7、send samples to you for close inspection. We will keep you informed on our progress and look forward to hearing from you. Sincerely, 回复对某个产品的查询 Dear Mr. Jones: Thank you for your inquiry of 16 March. We are pleased to hear that you are interested in our product toaster. We#39;#39;ve enclosed the pho

8、to and detailed information of the product for your reference: Product: toaster Specification: xxxxxxxxxxxxxxx Package: 1pcs/box Price: 10usd/pcs Payment: L/C For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%. Payment is to be made by irrevocable L.C at si

9、ght. We look forward to receiving your first order. Sincerely, 无法提供对方查询中所要求的产品时 Dear Mr. Jones: Thank you for your enquiry of 12 March cate 9 cable. We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand. We wo

10、uld, however, like to take this opportunity to offer the following material as a close substitute: Cate 5, US$_ per meter FOB Shanghai, including your commission 2%. Please visit our catalog at for more information on this item. If you find the product acceptable, please email us as soon as possible

11、. Sincerely, 查询对方公司的产品 Dear Sir or Madam: We know that you are exporters of textile fabrics. We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used. We are volume dealers in textiles and believe there is

12、a promising market in our area for moderately priced goods of this kind mentioned. When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items. Prices quoted should include insurance and freight to San Fran

13、cisco. Sincerely, 几种报盘 (a.) Dear Mr. Jones: We thank you for your email enquiry for both groundnuts and Walnutmeat CNF Copenhagen dated February, 21. In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungrade

14、d at * net per metric ton CNF Copenhagen and any other European Main Ports. Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft. Please note that we have quoted our most favorable price and are unable to entertain any counter offer. As you are awar

15、e that there has lately been a large demand for the above commodities. Such growing demand will likely result in increased prices. However you can secure these prices if you send us an immediate reply. Sincerely, (b.) Dear Mr. Jones: We thank you for your letter dated April 8 inquiring about our lea

16、ther handbags. As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg. Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon

17、signing Sales Contract. We are manufacturing various kinds of leather purses and waist belts for exportation, and enclosed a brochure of products for your reference. We hope some of them meet your taste and needs. If we can be of any further help, please feel free to let us know. Customers#39;#39; i

18、nquiries are always meet with our careful 范例 Dear Mr. Steven Hans, We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specia

19、lizing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history a

20、nd something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details. As a very active manufactures, we develop new designs nearly every month, If you have interest in it, its my pleasure to offer news to you regular. Best regards, Da

21、fu Wong 请注意这封开发信的写法。作为初次联系的信件，它简洁明了，鲜明地展示了自己的特点：工厂、款式多、价格有竞争力，并暗示建议客户绕开中间商直接跟厂家合作。因为不知道客户的详情(转 载自:wWw.HN1c.cOM 唯才 教 育网:外贸信函主题)，特别强调有多种品质，这样无论对方是精品路线还是廉价路线，都有洽谈的空间。 这样的开发信，再随附一张展现琳琅满目款式的产品照片，效果会很不错的。 当然，开发信要自己写，而不要抄书或者网上那种固定的范文。古板雷同的文字只会让客户反感。况且产品种类不同，写法也不一样。工艺品还是日用消费品、时尚产品等不妨轻松活泼，而如果你卖的是阀门，那么还是严谨专业些

22、比较好。 此外，开发信不同于Trade Lead，为表示诚意，不宜千篇一律，应该根据客户的规模、国籍不同略作调整，在信件中适合的地方自然地点一下客户的公司名字，暗示这封开发信是专门诚意写给贵公司的，而不是草率地广告。这些小技巧虽然不起眼，但颇能给客户以好感。 Dear Purchasing Manager,（别用Sir or Madam, 这样子没有人知道你的信给谁也不会帮忙转达） Good morning my friend （问候是必须的,体现出礼貌,另外一点是Good morning永远不会过时）Thanks for your time to read my email （对于别人的时间

23、要给予感谢） Glad to know you are in the market of 产品名称或者产品关键词 （表现出你对这个潜在客户是经过了解才发的信,并不是瞎搞） Please kindly visit : for more products and information Wish our products will be helpful for your business （表达合作意向） Any questions,Welcome here Best Regards 篇二：外贸信函 1外贸信函的概念 商贸英文书信在我国又称为外贸书信，它是指外贸公司（企业）及其人员在对外贸易活动中

24、，与涉外企业及其人员之间相互往来的以商贸交往为内容的各种英文信件。广义上的商贸英文书信还包括电报、电传、明信片以及各种商务报告书、广告词等。商贸英文书信是外贸交往的重要工具，外贸人员不仅要懂得外贸英语，而且必须善于运用外贸英文与贸易伙伴进行书信交流。 与普通信件相比，商贸英文书信有其特殊的格式、固定的商业术语和特定的商业习惯用语。由于东西方文化的差异，它与中文书信在形式和内容上也都有很大的不同。因此，要写好商贸英文书信，除了要求撰写人精通英语，具有较高的商贸专业水平和政策、法律水平以外，还必须认真研究商贸英文书信的写作特点和技巧，即信封的写法和信内的信头、收信人名址、称呼、正文、结尾、签名等几

25、大部分 2外贸信函的分类 外贸信函从功能、用途上可分为：建立商贸关系、寻求代理、查询信用、推销产品、询问报价、订购货物等数种 3外贸信函的结构 （1）信封。信封一定要写得准确、整洁，是写信封的基本要求。但英语和汉语在地址的写法上是截然不同的。 英文信封的基本格式是（美国式）： THE TENTH *L BANK，Stamp 101 Wall Street， NEW YORK 5NY， U S via air mail MrLiming， No 363，Renmin Road， Chong Qing，* China 这是英文信封的通常写法。按照中文习惯，则是这样的： * 中国重庆人民路363号：

26、 贴 邮票 李 明 先生 收 美国纽约市第5邮区华尔街101号第10国民银行寄 由上例可见，英文和中文信封写法的最明显的区别，是收寄信人的先后排列不同。英文信封是先在左上角写上寄信人的名址（这是美国式写法，英国式写法往往将寄信人名址写在信封的左下角。），在信封正中写上收信人名址。在名址的排列顺序上，是先写收（寄）信人的姓名（名称），第二行写住址的门牌号、街名，第三行写城镇名称及所在地区的邮政区码，第四行写州名、国家名称。我们所熟悉的汉语信封写法和这就大不一样了。需要注意的是，我国由国内发往国外的信件，邮电部门规定有统一的外函信封。其要求是，信封的正面写收信人名址，背面写寄信人名址。收信人名址应

27、用英文书写，寄信人名址除国名用英文书写外，均用中文书写。 （2）信头。商贸英文书信与中文书信不同的一个特点是，在信纸的开头必须首先写上信头，即寄信人的名址和写信日期。而在中文信件中，这一部分是放在书信的末尾的。这是英文书信的固定格式。通常，信头写在信纸的右上角，先写寄信人名址（与信封上写法一样），再写写信日期。但也有写在信纸正上方和左上角的。如： 例一： 150 Kensington Road Brooklyn，New York 12，NY June 10 1985 例二： Established 1900 *NE：* *E * CABLE ADDRE SS： * 4251 2901-2917

28、 * AVENUE *E * RefNo *，*S CODES USED： March 16 1982 ALL CODES *S PRE FERRED 注：实例中央上面Established 1900是指该公司创立于1900年。因公司的历史悠久，可证明公司的信用良好，所以常常被采用。中间大写的是公司名称“芝加哥信封公司”和公司所在地“伊利诺斯州，芝加哥市印地安街2901-2917号”。左边的细小字（Telephone）是电话号码，RefNo（等于Correspondence Reference No）是“信件编号”，其用途是便于索引，按此号码可将信件归案存档，因而又可称为“索引号码”。右边的细

29、小字（Cable Address）电报挂号，用于发收电报。这个公司只有“*E *”二个字就够了，其手续费和电报费均能节省。（Codes Used）即“使用电讯密码簿”。（All Codes，Rentlevs preferred）即“在所有密码簿中，请选用（Rentley）密码簿”。 例三： 17Philpot Lane，London，EC3， 25 April，1991 写信头还需要注意的一点是，在写日期时，要区分开英国习惯和美国习惯。如1995年5月2日，按英国习惯，应写为“2ndMay，1995”按美国习惯是“May 2，1995”。 （3）收信人名址。与信封上的收信人地址相同，一般写在信

30、纸的左上部，即在寄信日期下隔二行起写。如： MessrsAllen Son（1919）Pty，Ltd， 155，Flinders Lane， Melbourne， C1 Australia March 16，1991 MessrsSmith James，Inc 500 Nort on Bldg Seattle 4，Wash USA 写收信人地址特别要注意的是，不仅要详细，而且必须按照收信人自身所固定的写法来写，不能随意改变，因为职业、职位不同，以及在不同的国家，其头衔、区域的写法是完全不一样的。 （4）称呼。商贸英文书信称呼的写法与中文信件的写法也是不一样的。这里所指的称呼，相当于中文书信“敬

31、启者”，例如： Dear Sir Dear sirs， Dear Madam，Dear Ladies， Gentlemen： Dear Mesdames， Dear Sir and Madam，Ladies and Gentlemen： 在不同的信件中，称呼是多种多样的，但最常见的不外是Gentlemen（美国式）和Dear sirs（英国式）二种。可见，在商贸英文书信的称呼中，由于在“称呼”前已专门有收信人名址 一栏，所以一般不再写收信人的姓名，通常就写Dear sirs或Gentlemen即可。只有在双方关系较为密切时，才加上人名，如Dear MrSmall。在这里，Dear Sirs就相当于中文信件的“敬启者”之类的礼节性用语，是公文中常用的，不宜直译为“亲爱的先生”。另外，由于英、美习惯的不同，还要注意在“Dear Sirs”之后，通常用“，”号，而美国式“Gentlemen”之后，则应用“：”号。 （5）正文。这是一封信的核心部分。写作要求是要做到五个“C”，即礼貌（Courtesy）、简洁（Conciseness）、明了（Clarity）、正确（Correctness）和完整（Completeness），以准确表达自己的商贸意图。正文应从称呼下一行开始写，信纸在左右两边都要留约一寸宽的空白，以保持书信应有的齐整格式。同时，一封信要按内容分成