牛津高中英语M4U1Project导学案.docx

1、牛津高中英语M4U1Project导学案M4U1Project 导学案 Learning aims: 1. To memorize the new words and phrases in the two articles.2. To have a better understanding of advertisement campaign.3. To know how to use the important expressions correctly.Important points:1. How to understand the articles better.2. How to he

2、lp the students finish all the exercises.3. How to help the students develop their creative and comprehensive abilities.Teaching procedureStep One：lead in Step Two: Fast reading Read the text A quickly and find the best answer to each question.1. What is an ad campaign?2. What media can you use in a

3、n ad campaign?3. What questions should we first consider1. L12. L63. L8 三点Read the text B carefully and choose the best answer to each question.1. Whats the authors attitude towards the anti-smoking ad campaign? A. Acceptable B. Worried C. Uninterested D. Supportive2. It seems that young people hold

4、 the view that smoking _ A. is cool and attractive B. can help them save much money C. has nothing to do with their future D. does no damage to their healthDAStep Three: Detailed readingTask-based reading English weekly issue 39 edition 2Step Four: Language points一：words1. recommend vt 推荐，建议，介绍 reco

5、mmend sb sth =recommend sth to sb 向某人推荐某物 recommend doing sth 建议做某事 recommend sb to do sth 建议某人做某事 recommend that sb should do sth 建议某人做某事1.Teachers recommend parents_ _their children under 12 to ride bikes to school for safety.A. not allow B. do not allow C. mustnt allow D. couldnt allowA2.determin

6、e vt 确定；决定 determine (to do) sth 决定(做)某事（表动作）be determined to do sth决定做某事（表状态） determine that 决心Ex. _ never to come back before he could make a big fortune, Mike left home without saying a word. A. to be determined B. Determined C. Being determined D. to determine B 3 appeal vi 有吸引力；呼吁 n有吸引力；呼吁 appe

7、aling adj 有吸引力的 appeal to sb to do sth 恳请/呼吁某人干某事 make an appeal for 恳求 1.We made an appeal to the villagers for money to build the bridge.2.- How did you like his performance?- To be honest , his singing didnt _ to me much.A. appeal B. belong C. refer D. occurA5.urge vt 敦促，力劝 urgent (adj.)紧迫的，紧急的 u

8、rgency （n.）紧急（事件） n 强烈的欲望，冲动 urge sb to do sth 敦促某人干某事urge that sb (should) do sth 敦促某人干某事have an urge to do sth 有做某事的冲动The report urged that all children _ swim.A. should teach B. be taught C. would teach D. would be taughtB二：sentences1.Unlike a single advertisement, an ad campaign is a planned pro

9、gramme of advertisement using various kinds of ads to reach a certain audience.现在分词短语using various kinds of ads to reach a certain audience在句中作定语， 相当于一个定语从句： Which uses various kinds of ads to reach a certain audience.现在分词或现在分词短语作定语修饰名词，从逻辑关系上讲，被修饰名词与该动词之间存在主动关系。过去分词或过去分词短语作定语修饰名词，与被修饰名词与该动词之间存在被动关系

10、。1.There are many children playing (play) on the playground.2. It is one of the funniest things found(find)on the Internet so far this year.2.Four times as many people used our product last year. 本句中的four times as many people是一种倍数表达法，其构成是倍数+as+形容词或副词的原级+as + 比较对象 倍数+as+形容词或副词的原级+as + 比较对象 倍数+as+形容词或

11、副词的比较级+than 倍数+as+the size/height/length/width +of 倍数+what+从句eg. The new stadium being built for the next Asian Games will be three times as big as the present one. The new stadium being built for the next Asian Games will be three times bigger thanthe present one.The new stadium being built for the

12、 next Asian Games will be three times the size of the present one.3. When planning a public welfare campaign, you may want to ask yourself 本句是when引导的时间状语从句的省略句，补充完整应是When you are planning a Ex. Unless (it is) necessary(如果没有必要)，youd better not refer to the dictionary.Though _to see us, the professor

13、gave us a warm welcomeA. surprising B. was surprised C. surprised D. being surprisingC巩固训练：一：单词拼写1.My first task was to multiply seven by three.2.The pot is very modern in design(设计)。3.Its about time we updated our software.4.You should be able to pick up a few good bargains.5. Russia used to react

14、quite strongly in the past when the case would be handled.6.The book is an analysis of poverty and its causes.7. I bought a dress for only 10 dollars in a sale; it was a real bargain.二：单选1. I dont think your lecture _ the audience, for they appeared quite puzzled. A. got along with B. got around to

15、C. got away from D. got across to2.If you have a job, _ yourself to it and finally you will succeed.A. do devote B. dont devote C. devoting D. not devoting3.Lisa is _ to Judy because she has been working here for two years, while Judy is a newcomer.A. cautious B. similar C. familiar D. senior4.The p

16、resent situation is very complex, so I think it will take me some time to _ its reality. A. make up B. figure out C. look through D. put off5.Though having failed many a time, Dr Frank was not in the least frustrated and finally _ a successful way to solve the problem. A. cleared away B. broke away

17、C. made out D. figured out6. I _ to hear that he had resigned. A. am shocking B. am shocked C. shocked D. was shocked7. My uncles house in the downtown area is much smaller than ours, but it is twice _expensive.A. as B. so C. too D. very8.Teacher as a career _ to many people because of the long holi

18、days.A. attracts B. calls C. appeals D. pulls9. -what a large park! - So it is. It is _ the one we visited last year. A. three times big as B. three times the big C. three times bigger than D. three times as bigger as10.The new suspension bridge _ by the end of last month.A. has been designed B. had

19、 been designedC. was designed D. would be designed11. when _ about his future plans, zhangYimou said that his next movie would follow a modern theme.A. asking B. asked C. to ask D. being asked12.You should get your ideas_ when you are putting _ an ad campaign. A. through; off B. across; together C.

20、across; down D. along; together13. _ never to come back before he could make a big fortune, Mike left home without saying a word.A. To be determined B. Determined C. Being determined D.To determine14.Everyone was _ at the _ news. A. shocking; shocked B. shocked; shockingC. shocking; shocking D. Shocked; shocked15. China _ the relevant parties(相关方) to keep calm and adopt a responsibility.A. suggests B. urges C. insisted D. demands16. While _ along the road, Mr smith met an old friend of his.A. walked B. he is walkingC. walking D. is walking1-16 DADBD DACCB BBBBBC