商务英语市场调查报告模板.ppt

1、1.Read the information and the task below:You work in the marketing department of your company and your line manager has delegated to you the task of preparing a short report.You must report on the number of people visiting the company website in the last three months and propose a marketing strateg

2、y for the next three months.You have already made some handwritten notes on the information below.Writing:A reportran competition very popularlaunched newsletter for subscribers230027002950Spending on Internet advertising for MayCostBanners on other sites(euros/month)3,200Monthly newsletter emailed

3、to subscribersNo costvery few people visit because of theseexcept my time!IntroductionThe aim of this report is to _FindingsOver the last three months,the number of visitors has _.There are two reasons for the increase.First of all,we _Secondly in May_With regards to costs,banners have cost _but ver

4、y few _On the other hand,the newsletter _RecommendationsIn order to increase this number I would recommend that _Report on _Tip 1:Keep the title of the report short.It only needs to tell your reader the subject.Tip 2:Divide your report into sections to make it easier to read.Use headings such as Int

5、roduction,Findings,Conclusions,Recommendations.Tip 3:State the aim of the report in the introduction.This will include why you have been asked to write it and what you will have done by the end.Tip 4:In the findings section describe the facts and information.Avoid giving your opinion at this stage.T

6、ip 5:In the final section,make recommendations based on the findings and propose actionA reportIntroduction 简介或事由简介或事由The aim/purpose of this report is to This report aims to This report sets out to A reportFindings 调查结果或比较结果调查结果或比较结果It was found that clearly show(s)that The following points summari

7、ze our key findings.The key findings are outlined below.Conclusion(s)结论或推论结论或推论It was concluded/decided/agreed/felt that No conclusions were reached regarding the In conclusion A reportRecommendation(s)建议或推介建议或推介We would recommend that It is recommended/proposed/suggested that It is essential to It

8、would be advised to A reportA reportAdding ideas:Furthermore/Moreover/In additionConverting ideas:However Although Despite/In spite of while/whereas A reportMaking comparisons:Both/Neither Like/Unlike Linking cause and effect:because of/as a result of/due to/owing to This means leads to results in I

9、ntroductionThe aim of this report is to comment on the number of people visiting the_ company website in the last three months and propose a marketing strategy for the next three months._FindingsOver the last three months,the number of visitors has increased by 650.There are two reasons for the incr

10、ease.First of all,we launched a newsletter for subscribes.Secondly in May,we ran a competition which was very popular.With regards to costs,banners have cost 3200 euros a month but very few people seem to visit the website as a result of these.On the other hand,the newsletter doesnt cost anything(ot

11、her than my time)but has helped to increase the number of visitors.RecommendationsIn order to increase this number I would recommend that we continue with the newsletter and run more competitions and quizzes.I also propose that we stop using banners and put more resources into setting up links with other sites to increase the traffic.Report on _visits to website and proposed marketing strategy_