商务英语市场调查报告模板.ppt

商务英语市场调查报告模板.ppt

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1.Readtheinformationandthetaskbelow:

Youworkinthemarketingdepartmentofyourcompanyandyourlinemanagerhasdelegatedtoyouthetaskofpreparingashortreport.Youmustreportonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths.Youhavealreadymadesomehandwrittennotesontheinformationbelow.Writing:

Areportrancompetitionverypopularlaunchednewsletterforsubscribers230027002950SpendingonInternetadvertisingforMayCostBannersonothersites（euros/month）3,200MonthlynewsletteremailedtosubscribersNocostveryfewpeoplevisitbecauseoftheseexceptmytime!

IntroductionTheaimofthisreportisto_FindingsOverthelastthreemonths,thenumberofvisitorshas_.Therearetworeasonsfortheincrease.Firstofall,we_SecondlyinMay_Withregardstocosts,bannershavecost_butveryfew_Ontheotherhand,thenewsletter_RecommendationsInordertoincreasethisnumberIwouldrecommendthat_Reporton_Tip1:

Keepthetitleofthereportshort.Itonlyneedstotellyourreaderthesubject.Tip2:

Divideyourreportintosectionstomakeiteasiertoread.UseheadingssuchasIntroduction,Findings,Conclusions,Recommendations.Tip3:

Statetheaimofthereportintheintroduction.Thiswillincludewhyyouhavebeenaskedtowriteitandwhatyouwillhavedonebytheend.Tip4:

Inthefindingssectiondescribethefactsandinformation.Avoidgivingyouropinionatthisstage.Tip5:

Inthefinalsection,makerecommendationsbasedonthefindingsandproposeactionAreportIntroduction简介或事由简介或事由Theaim/purposeofthisreportistoThisreportaimstoThisreportsetsouttoAreportFindings调查结果或比较结果调查结果或比较结果Itwasfoundthatclearlyshow（s）thatThefollowingpointssummarizeourkeyfindings.Thekeyfindingsareoutlinedbelow.Conclusion（s）结论或推论结论或推论Itwasconcluded/decided/agreed/feltthatNoconclusionswerereachedregardingtheInconclusionAreportRecommendation（s）建议或推介建议或推介WewouldrecommendthatItisrecommended/proposed/suggestedthatItisessentialtoItwouldbeadvisedtoAreportAreportAddingideas:

Furthermore/Moreover/InadditionConvertingideas:

HoweverAlthoughDespite/Inspiteofwhile/whereasAreportMakingcomparisons:

Both/NeitherLike/UnlikeLinkingcauseandeffect:

becauseof/asaresultof/dueto/owingtoThismeansleadstoresultsinIntroductionTheaimofthisreportistocommentonthenumberofpeoplevisitingthe_companywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths._FindingsOverthelastthreemonths,thenumberofvisitorshasincreasedby650.Therearetworeasonsfortheincrease.Firstofall,welaunchedanewsletterforsubscribes.SecondlyinMay,weranacompetitionwhichwasverypopular.Withregardstocosts,bannershavecost3200eurosamonthbutveryfewpeopleseemtovisitthewebsiteasaresultofthese.Ontheotherhand,thenewsletterdoesntcostanything（otherthanmytime）buthashelpedtoincreasethenumberofvisitors.RecommendationsInordertoincreasethisnumberIwouldrecommendthatwecontinuewiththenewsletterandrunmorecompetitionsandquizzes.Ialsoproposethatwestopusingbannersandputmoreresourcesintosettinguplinkswithothersitestoincreasethetraffic.Reporton_visitstowebsiteandproposedmarketingstrategy_