历届世纪杯全国英语演讲比赛演讲稿Word格式文档下载.docx

1、The problem is, China has involved in countless processes of production, but doesnt necessarily have the intellectual property rights. If all we can be is part of the low-cost, labor-oriented production process, well remain in a passive, disadvantaged position and gradually lose our competitive edge

2、 in the global arena. To develop Chinas creative industry, transforming products from made in China to created in China has become one of Chinas major tasks.This transformation will be no less like a marathon, requiring much effort especially that from Chinese enterprises, the major force in Chinese

3、 economy. Though there s no one in front leading us which direction to run, theres much to learn from some Chinese enterprises that have already found the right strategies and are shining on the global stage. These strategies involve brand identity establishment, technological innovation and modern

4、management system.Firstly, the brand that I mentioned above is an intangible yet most valuable asset to a company. It gains credibility from consumers, thus constituting the reason for consumers to buy habitually. Tong Ren Tang, the largest producer of traditional Chinese medicine, remains one of th

5、e oldest surviving brand names. The credibility that it gained through quality products has made its name known worldwide and maintains its recognized brand.The second strategy is innovation of technology, which helps enterprises gain its core competency. In the global era where technology emerges a

6、t a rapid speed, one has to adopt the latest technology, and also to compete for the speed of developing new ones. The success of Haier, the third largest household appliances manufacturer in the world, lies in its constant innovation. Over the past 16 years, Haier has invested a total of 7 billion

7、RMB in technological development, using 6 percent of its income for scientific research and the development of new products. At present, Haiers development operational speed is turning out 1.3 new products a day, maintaining its upper-hand in the fierce competition.The third strategy is the establis

8、hment of modern management system. New Hope Group, the National Leading Enterprise for Agriculture, started from family-owned business. When the business was soaring and situation was changing, the family members had divergent views of management. To make sure of the development of their business, t

9、hey decided to turn their company into a limited liability one, distributing property rights efficiently. Because of this, the company increased its competitiveness rapidly. Establishing a modern management system will lead to efficient levels of division of labor and efficient patterns in the busin

10、ess cycle.Living without globalizationTake a look at the street, we can see people walking around in Nike and Adidas ，beyond the curb, long lines of vehicles shuttle like wind on the tar among which therere Mercedes-Benz ,BMW, Toyota ,and some of the Volkswagen whose price is definitely not so “volk

11、s” at all. Theyre all heading for the same direction: the New Oriental School, coz the Olympics is around and learning English is currently the hottest way blowing away your after-work time and money in town. Everything about this picture is so global that you can hardly tell if its Bei Jing or Belg

12、ium.However, theres one grey speck on this splendid picture of globalization I just cant shift my eyes away from. Its a migrant worker covered with dirt. Pushing a large cart of bricks 5 times his own weight with his skinny arms, the man was about my age. His eyes hollow holes, for theres nothing bu

13、t the hardship of survival in there. Was he married? Was he smart? Did he go to middle school? Or perhaps primary school? Where was he from? Is there anyone waiting for him at home?As we look out to globalization with great expectation, theres also crisis lying within. But the crisis was not brought

14、 onto us from anywhere out there. It lies within our system and was made by ourselves. Some call it regional bias, some call it household permit system, but not matter what name it bears. Its the same thing we see in this country: born a countryman, always a countryman. And countryman here is not ju

15、st a nickname suggesting where you live. It means that you cant have a lot of the basic public benefits like free compulsory education and medical insurance like the city men have. It means you would have to be times as outstanding as students from the metropolitans in exams to be admitted into good

16、 schools. In means, very much likely, in that migrant workers case, that you can work and live in the city honestly for 10 years but people still despises you because they think they are somehow superior. Its true that globalization is all over the air, but despite its the same air that we breathe ,

17、I wonder how many of them feel it even exsit.Does learning to compete in the global era involve migrant workers? I believe few would think so. Because usually what we care about are things like trade surplus, intercultural communication and Paris Hilton. But does it not involve migrant workers?Lets

18、make an interesting assumption here. Today, I see a lot of young faces in this building, in 10 years, many of us will have our children. And I suppose that in 10 years, the migrant worker I saw on the street the other day and many like him will have their children. I cant help wondering with this gl

19、obalization gap keep lying between the two of us, can my child work together with his children for the country in the future competition of the global era? And will this country be able to win the competition without its rural people which takes up about 80% of its total population?No! This situatio

20、n must be changed! And the time is now! The long and weary journey to its final solution may take decades, or even centuries. But it starts with our little good will. If everyone in this room donate 10 yuan to the Hope project, we might be able to get the son of a migrant worker through junior schoo

21、l. By which were not only helping them but also helping ourselves.If we want to learn to compete with others, well first have to learn to take care of our own man , and if we want to learn to live with globalization,well first learn it, from those who live without it.With brand identity, technology

22、and flexibility, Chinas creative industries will blossom and give China the cutting edge in the fierce global competition. One day, China will stand firm and proud, with national brands thriving on the global markets, and with millions of products tagged “created in China”, instead of “made in China

23、”.Globalization: Time for Cultural DiscoveryGood morning, ladies and gentlemen,As I stand here speaking to you in English, I am already globalized. While shopping, I see the fair Chinese ladies carrying Prada handbags, I find they are globalized. Watching Harry Potter or Lord of the Rings with frien

24、dsyes, you can anticipate the refrain, we are all globalized!In this era of globalization, we are one way or another all globalized. But realize this: when peoples heads turn to the fresh things that globalization literally delivers to our doors, the traditional things which we take for granted beco

25、me ignored and sometimes forgotten. ConsiderLao Qiang, an ancient form of opera. It has almost vanished from the stage and only fewer than 20 people know how to sing it. So, how can we discover and explore our traditional culture? How can we rejuvenate and share them with the whole world? Well, ther

26、e are three factors we need to keep in mind.To begin with, the mass media plays a vital role in discovering traditional culture and connecting it with the widest possible audience. One evening in 2005, for example, when my father and I were watching the final round of the popular TV showStar Road, w

27、e both became fans for a contestant named A Bao. We were attracted by his high pitched tenor voice, his traditional Shaanxi folk tunes and Shaanxi costumes. Apparently we were not his only fans. Star Road has aroused great popular interest in Shaanxi folk music. Such media can help popular audiences

28、 to discover lost arts and introduce people to them for the first time.The mass media raise the peoples popular interest in the traditional arts, but it is the performing artists who really develop the peoples understanding of traditional culture. Yang Lipings dance show Yunnan Image, based on primi

29、tive Yunnan dance style, has had an enormous influence in and out of China. Yang has recovered for us the primitive life in Yunnan. It is the raw and unadorned beauty of nature in her dancing that moves her audience most. We desperately need professional artists endeavor to discover traditional arts

30、, to train apprentices, and to project our traditional culture on the global stage.The third strategic factor in promoting our culture in global competition is an audience who knows what and how to appreciate our culture. But todays youthtomorrows explorersare ill equipped to appreciate the traditio

31、nal culture. Take myself as an example: I have had no painting or music classes since senior high school! No extracurricular activities like Chinese painting or calligraphy since primary school! What paltry little we learn about our traditional Chinese culture is relegated to a few lines and pictures in history books. We need our gove