历届世纪杯全国英语演讲比赛演讲稿Word格式文档下载.docx

历届世纪杯全国英语演讲比赛演讲稿Word格式文档下载.docx

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　　Theproblemis,Chinahasinvolvedincountlessprocessesofproduction,butdoesn’tnecessarilyhavetheintellectualpropertyrights.Ifallwecanbeispartofthelow-cost,labor-orientedproductionprocess,we’llremaininapassive,disadvantagedpositionandgraduallyloseourcompetitiveedgeintheglobalarena.TodevelopChina’screativeindustry,transformingproductsfrom"

madeinChina"

to"

createdinChina"

hasbecomeoneofChina’smajortasks.

　　Thistransformationwillbenolesslikeamarathon,requiringmucheffortespeciallythatfromChineseenterprises,themajorforceinChineseeconomy.Thoughthere’snooneinfrontleadinguswhichdirectiontorun,there’smuchtolearnfromsomeChineseenterprisesthathavealreadyfoundtherightstrategiesandareshiningontheglobalstage.Thesestrategiesinvolvebrandidentityestablishment,technologicalinnovationandmodernmanagementsystem.

　　Firstly,thebrandthatImentionedaboveisanintangibleyetmostvaluableassettoacompany.Itgainscredibilityfromconsumers,thusconstitutingthereasonforconsumerstobuyhabitually.TongRenTang,thelargestproduceroftraditionalChinesemedicine,remainsoneoftheoldestsurvivingbrandnames.Thecredibilitythatitgainedthroughqualityproductshasmadeitsnameknownworldwideandmaintainsitsrecognizedbrand.

　　Thesecondstrategyisinnovationoftechnology,whichhelpsenterprisesgainitscorecompetency.Intheglobalerawheretechnologyemergesatarapidspeed,onehastoadoptthelatesttechnology,andalsotocompeteforthespeedofdevelopingnewones.ThesuccessofHaier,thethirdlargesthouseholdappliancesmanufacturerintheworld,liesinitsconstantinnovation.Overthepast16years,Haierhasinvestedatotalof7billionRMBintechnologicaldevelopment,using6percentofitsincomeforscientificresearchandthedevelopmentofnewproducts.Atpresent,Haier'

sdevelopmentoperationalspeedisturningout1.3newproductsaday,maintainingitsupper-handinthefiercecompetition.

　　Thethirdstrategyistheestablishmentofmodernmanagementsystem.NewHopeGroup,theNationalLeadingEnterpriseforAgriculture,startedfromfamily-ownedbusiness.Whenthebusinesswassoaringandsituationwaschanging,thefamilymembershaddivergentviewsofmanagement.Tomakesureofthedevelopmentoftheirbusiness,theydecidedtoturntheircompanyintoalimitedliabilityone,distributingpropertyrightsefficiently.Becauseofthis,thecompanyincreaseditscompetitivenessrapidly.Establishingamodernmanagementsystemwillleadtoefficientlevelsofdivisionoflaborandefficientpatternsinthebusinesscycle.

Livingwithoutglobalization

　　Takealookatthestreet,wecanseepeoplewalkingaroundinNikeandAdidas，beyondthecurb,longlinesofvehiclesshuttlelikewindonthetaramongwhichthere’reMercedes-Benz,BMW,Toyota,andsomeoftheVolkswagenwhosepriceisdefinitelynotso“volks”atall.They’reallheadingforthesamedirection:

theNewOrientalSchool,coztheOlympicsisaroundandlearningEnglishiscurrentlythehottestwayblowingawayyourafter-worktimeandmoneyintown.Everythingaboutthispictureissoglobalthatyoucanhardlytellifit’sBeiJingorBelgium.

　　However,there’sonegreyspeckonthissplendidpictureofglobalizationIjustcan’tshiftmyeyesawayfrom.It’samigrantworkercoveredwithdirt.Pushingalargecartofbricks5timeshisownweightwithhisskinnyarms,themanwasaboutmyage.Hiseyeshollowholes,forthere’snothingbutthehardshipofsurvivalinthere.Washemarried?

Washesmart?

Didhegotomiddleschool?

Orperhapsprimaryschool?

Wherewashefrom?

Isthereanyonewaitingforhimathome?

　　Aswelookouttoglobalizationwithgreatexpectation,there’salsocrisislyingwithin.Butthecrisiswasnotbroughtontousfromanywhereoutthere.Itlieswithinoursystemandwasmadebyourselves.Somecallitregionalbias,somecallithouseholdpermitsystem,butnotmatterwhatnameitbears.It’sthesamethingweseeinthiscountry:

bornacountryman,alwaysacountryman.Andcountrymanhereisnotjustanicknamesuggestingwhereyoulive.Itmeansthatyoucan’thavealotofthebasicpublicbenefitslikefreecompulsoryeducationandmedicalinsurancelikethecitymenhave.Itmeansyouwouldhavetobetimesasoutstandingasstudentsfromthemetropolitansinexamstobeadmittedintogoodschools.Inmeans,verymuchlikely,inthatmigrantworker’scase,thatyoucanworkandliveinthecityhonestlyfor10yearsbutpeoplestilldespisesyoubecausetheythinktheyaresomehowsuperior.It’struethatglobalizationisallovertheair,butdespiteit’sthesameairthatwebreathe,Iwonderhowmanyofthemfeelitevenexsit.

　　Doeslearningtocompeteintheglobalerainvolvemigrantworkers?

Ibelievefewwouldthinkso.Becauseusuallywhatwecareaboutarethingsliketradesurplus,interculturalcommunicationandParisHilton.Butdoesitnotinvolvemigrantworkers?

　　Let’smakeaninterestingassumptionhere.Today,Iseealotofyoungfacesinthisbuilding,in10years,manyofuswillhaveourchildren.AndIsupposethatin10years,themigrantworkerIsawonthestreettheotherdayandmanylikehimwillhavetheirchildren.Ican’thelpwonderingwiththisglobalizationgapkeeplyingbetweenthetwoofus,canmychildworktogetherwithhischildrenforthecountryinthefuturecompetitionoftheglobalera?

Andwillthiscountrybeabletowinthecompetitionwithoutitsruralpeoplewhichtakesupabout80%ofitstotalpopulation?

　　No!

Thissituationmustbechanged!

Andthetimeisnow!

Thelongandwearyjourneytoitsfinalsolutionmaytakedecades,orevencenturies.Butitstartswithourlittlegoodwill.Ifeveryoneinthisroomdonate10yuantotheHopeproject,wemightbeabletogetthesonofamigrantworkerthroughjuniorschool.Bywhichwe’renotonlyhelpingthembutalsohelpingourselves.

　　Ifwewanttolearntocompetewithothers,we’llfirsthavetolearntotakecareofourownman,andifwewanttolearntolivewithglobalization,we’llfirstlearnit,fromthosewholivewithoutit.

　　Withbrandidentity,technologyandflexibility,China’screativeindustrieswillblossomandgiveChinathecuttingedgeinthefierceglobalcompetition.Oneday,Chinawillstandfirmandproud,withnationalbrandsthrivingontheglobalmarkets,andwithmillionsofproductstagged“createdinChina”,insteadof“madeinChina”.

Globalization:

TimeforCulturalDiscovery

　　Goodmorning,ladiesandgentlemen,

　　AsIstandherespeakingtoyouinEnglish,Iamalreadyglobalized.Whileshopping,IseethefairChineseladiescarryingPradahandbags,Ifindtheyareglobalized.WatchingHarryPotterorLordoftheRingswithfriends—yes,youcananticipatetherefrain,weareallglobalized!

　　Inthiseraofglobalization,weareonewayoranotherallglobalized.Butrealizethis:

whenpeople’sheadsturntothefreshthingsthatglobalizationliterallydeliverstoourdoors,thetraditionalthingswhichwetakeforgrantedbecomeignoredandsometimesforgotten.ConsiderLaoQiang,anancientformofopera.Ithasalmostvanishedfromthestageandonlyfewerthan20peopleknowhowtosingit.So,howcanwediscoverandexploreourtraditionalculture?

Howcanwerejuvenateandsharethemwiththewholeworld?

Well,therearethreefactorsweneedtokeepinmind.

　　Tobeginwith,themassmediaplaysavitalroleindiscoveringtraditionalcultureandconnectingitwiththewidestpossibleaudience.Oneeveningin2005,forexample,whenmyfatherandIwerewatchingthefinalroundofthepopularTVshowStarRoad,webothbecamefansforacontestantnamedABao.Wewereattractedbyhishighpitchedtenorvoice,histraditionalShaanxifolktunesandShaanxicostumes.Apparentlywewerenothisonlyfans.StarRoadhasarousedgreatpopularinterestinShaanxifolkmusic.Suchmediacanhelppopularaudiencestodiscoverlostartsandintroducepeopletothemforthefirsttime.

　　Themassmediaraisethepeople’spopularinterestinthetraditionalarts,butitistheperformingartistswhoreallydevelopthepeople’sunderstandingoftraditionalculture.YangLiping’sdanceshowYunnanImage,basedonprimitiveYunnandancestyle,hashadanenormousinfluenceinandoutofChina.YanghasrecoveredforustheprimitivelifeinYunnan.Itistherawandunadornedbeautyofnatureinherdancingthatmovesheraudiencemost.Wedesperatelyneedprofessionalartists’endeavortodiscovertraditionalarts,totrainapprentices,andtoprojectourtraditionalcultureontheglobalstage.

　　Thethirdstrategicfactorinpromotingourcultureinglobalcompetitionisanaudiencewhoknowswhatandhowtoappreciateourculture.Buttoday’syouth—tomorrow’sexplorers—areillequippedtoappreciatethetraditionalculture.Takemyselfasanexample:

Ihavehadnopaintingormusicclassessinceseniorhighschool!

NoextracurricularactivitieslikeChinesepaintingorcalligraphysinceprimaryschool!

WhatpaltrylittlewelearnaboutourtraditionalChinesecultureisrelegatedtoafewlinesandpicturesinhistorybooks.Weneedourgove