企业战略分析英文版(1).pptx

1、Geely&VolvoMergers and Acquisition工商管理2班 李园馨 13124222Event Review1Company BackgroundAnd Differences2The Factor Of The Multional Strategy Can Be Success3The Strategic Developing Plan AfterMerger5CatalogThe SWOT Analysis Of Multinational Strategy 4EVENT REVIEW 01No.Chinese largest private enterprise m

2、ergerBeijing time on March 28,2010,21,zhejiang geely holding group co.,LTD.,ford motor company with the United States eventually share purchase agreement duly signed in gothenburg,Sweden.Chairman li shufu job as the first Volvo cars Chinese,was born in Chinas first transnational automotive group,had

3、 the first car brand belongs to own the world,Chinas private manufacturing finished by far the most significant overseas mergers and acquisitions.At this point,giovanni cobolli gigli acquisition Volvo mission accomplished,become Chinas automobile enterprises successful acquisition of foreign enterpr

4、ise and brand the first luxury cars,is also an important step on the road to automobile power in China.ReportCOMPANY BACKGROUND AND DIFFERENCES02No.The Differences Of The Two Motors1CORPORATION BRANDGeely automobile is the only company in the Chinese domestic automobile industry top ten private car

5、production enterprise,was founded in 1986,after thirty years of construction and development,the automobile,motorcycle,automobile engine,transmission,automotive electrical products and auto parts has made brilliant achievements.Especially in 1997 into the field of a car.2MARKET POSITIONINGIn view of

6、 the low-end market,competitive prices,excellent quality and reasonable price.Geely chairman li shufu said build affordable car!Let geely cars3CORPORATE CULTUREIn the context of Chinese culture,dominated by strong founder,li shufu,perform militarization management.The pursuit of sales,is the cost of

7、 the car killer,an extensive mode of operation1CORPORATION BRANDVolvo,a Swedish car brand.In 1924 by sal gabriel loose and gustav larsson created.Is northern Europes biggest car companies,as well as Swedens largest industrial enterprise group.Ford motor company in 1999 to$6.45 billion.2MARKET POSITI

8、ONINGVolvo as high-end luxury car in the car market positioning base with BMW,audi,mercedes-benz and lexus and the same class.A senior said Volvo is Volvo open class belongs to the boss,especially in North America,the companys middle may is a lexus,high-level mercedes-benz,maybe,but the real boss,ma

9、ke public is a Lincoln,low-key is probably a Volvo.3CORPORATE CULTUREHave traditional European and American culture,the enterprise leaders ever transfer,has a stable enterprise culture and system.Stubborn,implement the principle of safety and quality at the same time,pay attention to environmental p

10、rotection and details.GeelyVolvoVSTHE FACTOR OF THE MULTINATIONAL STRATEGY CAN BE SUCCESS03No.The reason of Geely could merger Volvo successfully1)lucky strategic transformation of technology and brand appeal of geely began in 2007 put forward strategic transformation:do not compete on price,but the

11、 core competitiveness from the cost advantage to reposition for the technical advantages and quality service.Geely said did,and effective.(1)desire for technology in the acquisition of Volvo cars was held on March 10,Beijing agreement signed during a meeting with the media,geely chairman li shufu sa

12、id:on the content of the intellectual property rights,we are haggling over.The cat was hit the geely covet Volvo technology.As an international brand,Volvos intellectual property rights and advanced technology is undoubtedly,whoever bought Volvo will get a lot of treasure,its advanced technology and

13、 safety performance,energy conservation and environmental protection characteristics is geely achieve strategic transformation is most needed.(2)enhance brand geely automobile have been both in price and brand gives the impression of grassroots,costs and prices bring geely fat profits on one hand,on

14、 the other hand and geely brand cant to the next level,no can call out the brand is a thorny problem.In accordance with the present situation,although geely has three major brands,but it is the lack of a final top luxury brand,can fill the void Volvo just on,Volvo,geely brand competitive position in

15、 the industry will no doubt greatly ascend.(2)private enterprises walk out of a way to geely is a private enterprise,more difficult to enter the international market,but only to enter the European and American developed country market,will be able to do more and more strong.Geely need to enter the i

16、nternational market pass,and acquiring brands is definitely shortcut.So on behalf of the Volvo brand market will undoubtedly become a geely bridge out of China.Ford brand strategic sale:(1)development in response to the 2006 ford set its worst-ever loss($12.7 billion),ford decided to shrink,the ford brand,the main development and put forward the slogan one ford,one team in 2007,ford for$850 million will be sold aston Martin to a British investment group.In 2008,ford for$2.3 billion to sell jagua