1、分析All the students learn this in the teaching building room, they should try their best understand the meaning of teacherssayings. The envioment is very good.教学用具Mp3Computer blackbordchalkstextbooks教学主要流程设计1.Background information2.Warming-up3.Grammar4.Reading5.Assignment教学过程备 注Unit Five TradeWarmin
2、g-upTask 1Objective: Ss can identify the slogans of some famous companies.Steps:1. Ss read warming-up task 1.2. Go through slogans a-h with Ss.3. Ask Ss to match the slogans with the pictures.4. Give the key.5. Time permitting, encourage ss to brainstorm more slogans.Background information1. What is
3、 a slogan?A slogan is a memorable motto or phrase used in a political , commercial , religious and other context as a repetitive expression of an idea or purpose . slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product .2. Company i
4、ntroductionNike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the worlds leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment .3. Apple Inc., is an American multinational corporation with a focus on desi
5、gning and manufacturing consumer electronics and software products.4. Panasonic is an international brand name for Japanese electric products manufacturer 5. Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid Crystal Display)panels, DVD recorders and
6、 players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. all of these are marketed under their slogan “Ideas for Life”.6. Maxwell house is a brand of coffee manufactured by a like-named division of Kraft Foods.7. Seven- up is the brand of a soft
7、drink.8. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer.9. Koninklijke Philips Electronics N.V., usually known as Philips, is one of the largest electronics companies in the world, founded a
8、nd headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems.Suggested Answers A-7 B-2 C-1 D-4E-5 F-8 G-3 H-6Task 2 Ss can identify several kinds of advertisement media .Steps : 1. Ss read warming-up Task 2 2. Ask Ss to work in pai
9、rs and list places where they have seen or heard the slogans in Task 1 3. Get some Ss to give their answers . 4. Ask the class to add more if necessary. 5. Summarize the various media used for advertising .Suggested AnswersPoster , newspaper , TV commercial , outdoor signs , etc .Language PointsPara
10、graph 1Regardless of: paying no attention toe.g. The law requires equal treatment for all ,regardless of race , religion or sex .better off :in a better situation , especially in financial termse.g. since my husband was made the manager , we are better off .alternative: n. something you can choose t
11、o do or use instead of something elsee.g. is there an alternative to what you propose?Make sense : to have a clear meaning and be easy to understande.g. read this and tell me if it makes sense.Paragraph 2Process :n. a series of actions that are done in order to achieve a particular resulte.g. gettin
12、g fit again has been a long slow process .specialize(in):v. to limit all or most of your study, business, etc . to a particular subject or activitye.g. Finally Alice decided to specialize in contract law .Consumer: n. someone who buys and uses products and servicese.g. There are a wider choice of go
13、ods for the consumers in big cities .Paragraph 3benefit :n. something that gives you advantages or improves your life in some waye.g. This aid program will bring lasting benefits to the region.Absolute: a. unlimited: complete: true , correct and not changing in any situation : not in comparison with
14、 other thingse.g. An absolute ruler need not ask anyone for permission to do anything.A child usually has absolute trust in his mother.You have an absolute right to refuse medical treatment.In absolute terms wages have risen, but not in comparison with the cost of living.Comparative: a. measured or
15、judged by comparinge.g. After a lifetime of poverty, his last few years were spent in comparative comfort.Legal : a. connected with or in accordance with the lawe.g. Mr. Smith is my legal advisorbe inclined to : to have a tendency or wish to do somethinge.g. I am inclined to start at once.Paragraph
16、4Party : n. one of the people or groups involved in an argument, agreement, etc .e.g. The two parties are having difficulty agreeing with each other.Paragraph 5Exchange: v. to give something to someone and at the same time receive the same type of thing from theme.g. I shook hands and exchanged a fe
17、w words with the manager.n. an act of giving something to someone and receiving something else from theme.g. Would you like my old TV in exchange for this camera?Likewise: ad. The same: in a similar waye.g. Nanny put up a hat and told the girls to do likewise.Participate (in):v. to take part in or b
18、ecome involved in an activitye.g. Everyone in the class is expected to participate actively in these discussions.Mini-projectThis project asks Ss to sell something directly to others. It helps Ss develop promotion strategies and persuasion competence. They should use various methods to promote a par
19、ticular product and adopt different strategies to persuade people to buy it. It is actually a simulation of person-to-person sale. In order to complete it successfully, Ss should use the knowledge and skills theyve learned from other activities in the unit. The sample on Ss, books provides a simplif
20、ied promotion plan. Ss can refer to it and perform their promotion activity in a similar way.1. Grouping. Divide the class into groups.2. Defining the project. Go through the project with the class and clarify requirements. You are advised to do it after Ss study Reading A. Get Ss to study the point
21、s listed in Business Know-how.3. Timing & cooperation. Give Ss the deadline for completion and guidelines on working together.Encourage them to decide first which product to sell and then assign different members different jobs.4. Presentation. Ss present their evidence for completion. In this proje
22、ct, they need to perform a promotion activity in class and their classmates can take the roles of passers-by. Ask them to do it after they study the whole unit.Notes: Ss can put up a sign with slogans on the classroom wall and bring in the products they want to sell. Ss need to introduce the product
23、s orally in class and then try to persuade their classmates to buy.Selfstudy RoomNoun Clauses 名词性从句是高中英语语法条目中的重点和难点。许多学生任凭老师讲的口干舌燥,习题做了不少,但仍不明白什么是名词性从句,怎样辨认,怎样正确使用。我认为原因有二:汉语语言中没有名词性从句;大多数语法书和材料应用逐条讲解的方式,缺乏对四种从句(主语从句、宾语从句、表语从句和同位语从句)之间的内含、异同点、位置、连词用法系统讲解。要让学生正确理解名词性从句,就要做到以下几点:化难为简:把抽象的理论用通俗的例句展现出来;
24、变模糊为清晰;把纷繁的语法条目用表格形式展现出来。在英语复合句中起名词作用的句子叫名词性从句。名词性从句的功能相当于名词词组,它在复合句中能担任主语、宾语、表语、同位语、介词宾语等成分。依据其语法功能,名词性从句又可分为主语从句、宾语从句、同位语从句和表语从句。教师: 同学们,今天我们学习语法名词性从句 学生甲:老师,名词性从句是不是充当名词使用? 不完全是。在英语中,能担任主语、宾语、表语、同位语的从句被称为名词性从句。名词性从句含主语从句、宾语从句、表语从句和同位语从句。学生乙:老师,这些语法术语原来也听到过,可从来不十分清楚。这个很自然,原来我们没有系统学习这项语法,今天我们正式学习,只
25、要认真听讲,一定会掌握的。你们知道,火车要有火车头来引领,名词性从句也要有引领的东西;语法上叫连接词。没有火车头,火车跑不起来;同样没有连接词,名词性从句就不能存在于复合句中。学生丙: 老师, 快告诉我们哪些词可以当名词性从句中的连接词。根据名词性从句所表达意义的不同,可将名词性从句分成代表三种意义的从句,分别由不同的连接词引导,请看表。学生丁: 老师,我看过一些语法书,在讲解名词性从句时好像没有陈述、是否、疑问这些概念。不,一般语法书没有从名词性从句表达的含义出发引出连接词,结果,造成学生们不能真正理解名词性从句的意义。我通过多年教学实践,探索出这个易于你们掌握名词性从句的途径。这样分类,既
26、有道理又符合你们的认知水平。请看下面的三个分别表陈述、是否和疑问的从句:that he was saved;whether or not he was saved;who saved him我把上面的句子分别放到主语、宾语、表语和同位语的位置,这些句子自然就充当该成分,即生成主语从句、宾语从句、表语从句、同位语从句。请看具体做法:放到主语的位置(生成主语从句):That he was saved/Whether or not he was saved/ Who saved him is clear. 放到宾语的位置(生成宾语从句):I dont know/that he was saved /
27、whether or not he was saved /who saved him 放到表语的位置(生成表语从句):The fact/The questionis that he was saved. / whether or not he was saved. /who saved him 放到同位语的位置(生成同位语从句):that he was saved.We have no doubt whether or not he was saved. who saved him 老师,经您这样一讲,名词性从句一点都不困难了。可是,我们以前做的习题中,涉及到 it作形式主语,真正的主语是后面的主语从句。什么时候用it作形式主语呀?还有,作宾语从句的连接词that不是可以省略吗? 您怎么没有讲呀? 老师,那天您给我解答问题时说,同位语从句解释说明前面那个词的内容,您不是说有许多词后面可以接同位语从句吗?今天怎么只提到一个?你们说的非常好,说明你们平时学习很留心。我刚才讲的是名词性从句大的框架。你们不是都明白了吗?最基本的大框架理解了,枝节性的小问题还不好解决吗? 下面,我们就名词性从句的细节问题逐一讨论,你们的问题都会迎刃而解的。课外学习引导及作业布置授 课 日 期课 后 反 思
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