1、 (p.7)4. Why is it necessary for a job candidate to prepare some questions?5. What are three ways to contact the company you are applying for? (p.1)6. What should be included in your application package when you are applying for a job? (p.8)7. What content should be contained in your application let
2、ter? (p.9-10)Unit 2 Companies8. When describing a company, what information should be provided?- Companys name Time for establishment Size and locationMain business activitiesMain customers The annual sales over the past three years Other necessary information9. Familiar with general organization ch
3、art of a company. (p.42)10. What are basic steps for you to prepare a business report (or your thesis)?(p.30-31)11. How to organize your business reports? (p.31)Unit 3 Business Calls12. What should you do first when you make a business call? (p.45)13. What are general business telephone manners and
4、etiquette? (p.48-50)14. What are the purposes of memos?(p.51)15. What is the general format of a memo? (p.51)16. With given information, how are you going to write a memo? (p.52-55)Unit 4 Business Travel17. Do you know how to book a ticket through telephone or internet?(p.64-65)18. Before making a b
5、usiness travel, what preparations should be made?(p.64)19. What should you be aware of while checking in an international airport?(p.65-66)20. What does an itinerary generally include?Unit 5 Business Meetings21. How to chair a meeting? (p.82-85)22. Why have meeting times and places become more compl
6、icated?(p.81)23. How are meetings changed by information technology? (p.81)24. What should we do to effectively prepare a meeting? (p.86-88) 25. What is a meeting agenda? (p.88-89)26. Why is a written agenda used for a meeting?27. What items are included in an agenda? / Do you know the structure of
7、an agenda? (p.89)28. What is the format of minutes of a meeting? (p.89-90)Unit 6 Business Presentation29. What is a presentation? (p.109)30. What should a presentation generally consist? / What does an effective presentation structure include? (p.112)31. How to give an effective business presentatio
8、n?(p.109-111)32. How do you make an effective beginning of an oral presentation? (p.104)33. How to describe the sales activities of a company?(p.105-106)Unit 7 Establishing Business Relations34. How to find the prospective international clients? (p.124)35. Why is it important for international busin
9、ess people to understand business etiquette? (p.128-129)36. Can you give some examples of improper business etiquette? (p.136-137)37. What does business etiquette revolve around? (p.128)Unit 8 Enquiries and Offers38. Do you know the following terms of enquiry, offer, a firm offer, counter offer, quo
10、te, CIF, FOB, commission, terms of payment, letter of credit, offer without engagement, terms and conditions, an indication of price, a trial order, an exact market, a repeat order? (p.160-161)39. Do you know some foreign currencies?40. How to quote a price for your product?(p.143)41. What are trade
11、 terms or price terms? (p.143)42. What does a price term comprise?43. Do you think it is important for international business people to take cross cultural negotiation training? Why or why not?(p.146-148)Unit 9 Negotiating the Price44. When negotiating the price of a product, what are the key elemen
12、ts to be considered? (p.163-165)45. How should the seller defend the price? (p.166-167)Unit 10 Terms of Payment46. Do you know the main modes of payment in international trade? (p.180, p.321-322)47. What are advantages and disadvantages of documentary collection for a seller or a buyer? (p.181-184,
13、p.321-322)48. What is the letter of credit? (p.180-181, p321-322)Unit 11 Packing and Shipping49. Why should commodities be packed? (p.202)50. What are the main types of packing? (p.203)51. How to negotiate the terms of shipment? (p.205-206)52. What are the main modes of shipment? (p.207-208)53. What
14、 are the advantages and disadvantages of each mode?54. What are shipping instruction and shipping advice? (p.208-209) Unit 12 Complaints and Adjustments55. What may cause customers to make complaints? (p.223)56. What are used as evidence when making a claim?57. Do you know some common causes for com
15、plaints and claims in international trade? (p.241)58. Do you know how to write letters of complaints and adjustments?(p.230-231)Unit 13 Marketing and Sales59. What is the difference between marketing and sales? (p. 343)60. What is the marketing mix? (p.248-250)61. What are referred to as the four Ps
16、 of marketing? (248-250)Unit 1462. How do you understand the term “globalization?63. What is a typical heading for a fax?Unit 1564. What is E-commerce? How does it work?65. What are the benefits of E-commerce?66. Whats the difference between E-commerce and E-business?67. Do you know how to write an
17、E-mail?V. WritingsUnit 1 Curriculum Vitae (CV) An account of a persons qualifications, interests and work experience, usually sent with an application for a job. The proper way to design a CV is to present the best image of yourself in accordance with the job requirements. Generally speaking, a CV s
18、hould have no more than two pages. There are several standard CV formats. The most popular format usually contains the following components.1) Basic Personal Information2) Job Objective3) Education4) Work Experience5) Social Practice / Extracurricular Activities6) Hobbies and InterestsApplication Le
19、tter (Cover Letter) A letter with a document or goods explaining the contents. Effective application letters explain the reasons for your interest in the specific organization and identify your most relevant skills or experiences. They normally contain faro parts in which you should: 1) confirm that
20、 you wish to apply and say where you learned abort the job; 2) say why you are interested in the position and relate your interest; 3) show that you can contribute to the job by high lighting your most relevant skills and experience; 4)indicate your wiliness to attend an interview.Unit 2 Business Re
21、portA business report conveys information to assist in decision-making. Some reports might present the actual solution to solve a business problem; other report might record historical information that will be useful to assist in future decision making. Here are some basic steps for you to follow wh
22、en writing a business report.1) Planning the writing2) Organizing the report into sections3) RevisionUnit 3 Memo (Memorandum) A brief record written as an aid to the memory. It is used to describe the standard format of internal communication, which an organization uses for its own staff. Memos usua
23、lly serve the following purposes: Give instructions or notify events which have occurred; Seek information; Offer ideas and suggestions. The heading segment follows this general format:TO:FROM:DATE:SUBJECT:Unit 4 ItineraryAn account or record of a journey or proposed route of a journey. It is usuall
24、y to be made, including the time to set out and return, the route of visit, the dwelling place, the main contents of visit, etc. Such an itinerary generally includes: title; time; place; contents of activities.Unit 5 Meeting AgendaMeeting Agendas are a significant list that helps the chairperson to
25、structure the meeting and the secretary or minute-taker to keep track of what is being discussed. Agendas may vary in form. However, they should follow a structure and list standard items: welcome any special visitors apologies for absence special event confirmation of minutes of the previous meeting business arising out of minutes correspondence sent and received reports adjourned business general business any other business close of meeting MinutesMinutes of a meeting are the agreed record of discussion and decision made. The purpose of minute is to re
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