餐饮管理项目商业计划书Word下载.docx

1、麻婆豆腐Sichuan style bean curd凉拌酸姜皮蛋Preserved egg in ginger sauce豆豉棱鱼油麦菜ed vegetable with diced fish and black bean sauceAdd chili or not 青椒煎蛋Pan-fried eggs with pepper steak￥20西式扒餐Western chop凉瓜煎蛋pan-fried egg with bitter melon黑椒牛柳条ed beef fillet with black pepper￥28韭王炒蛋Scrambled egg with leeks香煎猪扒Fri

2、ed pork chop尖椒/酸辣炒鸡什Green pepper sauted chicken giblets/ in sour and spicy flavor圣安娜鸡扒St.Anna chicken chop湖南小炒肉Hunan sauted shredded pork ￥23美心鸳鸯扒Meixin Yuanyang steaks￥33青椒回锅肉ed Pork with green pepper美心大杂扒Meixin big miscellaneous steaks菜心炒腊肉ed preserved pork with flowering cabbage￥25You can add bla

3、ck pepper sauce、tomato sauce or curry sauce, Iron platter egg add ￥3红烧鱼块Braised fish fillets炖汤、明火靓汤Energy Soup /Soup of the Day酸菜炒肥肠Fried pork intestines with Sichuan pickles猪肺炖菜干汤Pig lung stews dried vegetable soup￥13紫苏焖鸭Perilla braised duck排骨炖凉瓜汤Pork ribs stewed bitter melon soupp野山椒炒肥肠Fried pork

4、intestines with wild pepper花旗参炖乌鸡汤American ginseng stewed black bone chicken soup凉瓜炒牛肉（排骨）Fried beef/ pork ribs with bitter melon生熟地炖龙骨汤Root of rehmannia / rehmanniae vaporata stewed keel soup野山椒炒牛肉Fried beef with wild pepper当归鸡蛋红枣炖汤Angelica eggs jujube double-boil soup东坡肉Braised Dongpo pork鱼头豆腐汤Fis

5、h head and tofu soup梅菜扣肉Steamed pork with preserved vegetable蕃茄蛋花汤Tomato eggs soup冬菇焖鸡Braised chicken With black mushroom时菜猪肝汤Seasonal vegetables and pork liver soup 重庆水煮鱼Chongqing poached fish￥30老火靓汤Nutritious slowly cooked soup￥15特色酸菜鱼Boiled fish with Sichuan pickles时令鲜蔬蒜茸ed seasonal vegetables煲仔类

6、Clay Pot Style葡式咖喱王Portugal curry style粉丝什菜煲Rice-noodle vegetables clay pot咖喱鸡什Curry giblet咸鱼茄子煲Salt fish eggplant clay pot咖喱滑鸡Curry chicken金针菇日本豆腐煲Braised needle mushroom with Japanese bean curd咖喱排骨Curry pork ribs萝卜牛腩煲Radish &beef brisket clay pot咖喱牛肉Curry beef支竹牛腩煲Bean curd stick &beef brisket cla

7、y pot咖喱牛腩Curry beef brisket凉瓜排骨煲Bitter melon &pork ribs clay Pot铁板类Iron Platter Style蒸品类 Steamed dishes铁板什菜Iron platter Vegetables18￥蒸水蛋Steamed eggs铁板玉子豆腐Iron platter Bean Curd20￥三色蒸水蛋Steamed eggs, preserved eggs and salted eggs铁板姜葱牛肉Iron platter Beef with ginger and shallot28￥蒜茸蒸鲜茄子Steamed eggplant

8、 with garlic铁板豆豉鸡Iron platter chicken with black bean sauce26￥榨菜蒸肉片Steamed sliced pork with tuber mustard￥26铁板肥肠Iron platter pork intestine冬菇蒸鸡Steamed chicken with dried mushroom 铁板鳝片Iron platter sliced eel30￥剁椒蒸鱼头Steamed Fish Head with chilli pepper豉汁蒸排骨Steamed pork ribs with black bean sauce荷香蒸鸡 S

9、teamed chicken with lotus flavor港式烧味、卤味Roasted meat and Marinated meat碟头烩饭 Kinds of Rice金牌烧鸭Roast duckHalf :￥45,one: ￥80酸辣炒鸡杂Fried chicken giblets in sour and spicy flavor麻婆豆腐钣Sichuan style bean curd rice正宗白切鸡Plain boiled chicken￥38,one: ￥68￥38东坡肉钣Dongpo pork and rice蜜汁叉烧Honey-stewed barbecued pork梅

10、菜扣肉饭Steamed pork with preserved vegetable rice 卤水掌亦Marinated goose webs and wings鲜蕃茄蛋饭Scrambled fresh egg with tomato rice卤水鸭肾片Marinated duck kidney咸鱼茄瓜饭Salt fish and eggplant rice卤水拼盘Marinated meat combination金针菇日本豆腐饭Needle mushroom and Japanese bean curd rice卤水鹅Marinated goose紫苏焖鸭饭Perilla braised

11、duck riceSpecific part or double mix add ￥5回锅肉饭ed sliced pork rice套餐蒸饭Steamed rice / hot pot rice冬菇滑鸡饭 with black mushroom rice￥16榨菜肉丝砵仔饭Rice with tuber mustard Shredded Pork in hot pot凉瓜牛肉/排骨饭Bitter melon and beef brisket /pork ribs and rice椒丝肉片砵仔饭rice with Sliced Pork and pepper in hot pot尖椒牛肉/排骨饭

12、Fried beef with pepper/pork ribs and rice 鱼香茄瓜笼仔饭Rice with Steamed salted fish and eggplant 牛腩罗卜饭Radish and beef brisket rice飘香腊味笼仔饭Rice with preserved meat 白切鸡饭and rice 冬菇滑鸡木桶饭Steam mushroom and chicken with rice in wood tub金牌烧鸭饭Rice with roast duck豉汁排骨木桶饭spareribs and fermented soybeans with rice

13、in wood tub蜜汁叉烧饭Rice with barbecued pork 剁椒鱼头木桶饭Steam fish head and chilli pepper with rice in wood tub咸蛋三宝饭Rice with salted eggs清蒸排骨砵仔饭Steamed rice with spareribs in hot pot 卤水掌亦饭Rice with marinated goose webs and wings 黄鳝砵仔饭Sliced eel with rice in hot pot 卤水鸭肾饭Rice with marinated duck kidney Veget

14、able and soup for free till stock lasts卤水鹅饭Rice with marinated goose 咖喱鸡/牛肉/牛腩饭Rice with curry chicken/beef/ beef brisket 各式特饮、甜品、啤酒 Drink&Beer炒粉面类Chow fun or noodle港式奶茶Hongkong milky tea热冻鸡蛋炒米粉（面）Fried rice-noodle/noodle with eggs ￥8港式咖啡Hongkong coffee三丝炒米粉（面） rice-noodle with Shredded carrot ,cucu

15、mber and vermicelli港式柠檬茶Hongkong lemon tea 牛肉炒面Fried rice-noodle with slice beef港式鸳鸯Affectionate 干炒牛河Beef chow fun阿华田Ovaltine星洲炒米粉Fried rice vermicelli with shredded seafood and curry好立克Horlicks湿炒牛河Fried rice-noodle with slice beef（ with juice）朱古力Chocolate鲜奶Fresh milk三文治、多士、小食Sandwich 、 toast and sn

16、ack杏仁霜Almond powder牛油奶油多士Beef tallow （cream）toast ￥6西洋菜蜜Water-cress syrup果占多士Jam toast柑桔蜜Orange honey fruit juice奶油花生酱多士Cream ,peanut butter toast 菊花蜜Chrysanthemum syrup鸡蛋三文治Fry egg sandwich咸柠柒Salty lemon seven火腿蛋三文治Sandwich with ham and egg柠底乐Lemon coke公司三文治Club sandwich新的鲜橙汁Fresh orange juice法兰西多士

17、French toast香滑凉粉Bean jelly￥5香煎鸡蛋Fry egg￥3炼奶龟苓膏condensed milk guiling jelly咸蛋、皮蛋、卤水蛋Salted eggs、preserved egg、spiced egg鲜奶加蛋Fresh milk with egg 10￥鲜榨果汁、各式冰饮Juice and ice drink可乐煲姜Braised ginger with coke苹果汁Apple juice可乐、柒喜、汽水Coke 、7-Up 、soft drink雪梨汁Pear juice王老吉Wanglaoji西瓜汁Watermelon juice各式啤酒Kinds

18、of beers橙汁Orange juice纯生啤酒Draught beer甘笋/红萝卜汁Carrot juiceThe same product above, buy 3 ,get 1 free菠萝冰Ice with ananas 特色汤粉面 Noodle soup and lo mein红豆冰Ice with red bean火腿蛋汤公仔面Instant noodle soup with ham and egg绿豆冰Ice with green bean肉片汤粉（面）Rice-noodle/noodle with sliced meat薄荷宾治Mint punch猪肝汤粉（面）Rice-n

19、oodle/noodle with pork liver好立克红豆冰Horlick ice with red bean榨菜肉丝汤粉（面）Rice-noodle/noodle with sliced and tuber mustard 北方水饺Dumplings/ Chinese meat ravioli港式生滚粥Hongkong congee沙爹牛肉汤粉（面）Rice-noodle/noodle soup with Satay beef鱼片粥、鱼骨腩粥Congee with raw fish/fish belly牛腩汤粉（面）Rice-noodle soup with beef brisket

20、皮蛋瘦肉粥Minced pork congee with preserved egg叉烧/烧鸭汤粉（面）Rice-noodle soup with roasted meat and roasted duck滑鸡粥Congee with chicken白切鸡汤粉（面）Rice-noodle/noodle soup plain boiled chicken猪肝粥Congee with pork liver猪扒汤粉（面）Rice-noodle/noodle soup with pork chop 芫茜鱼头粥Congee with fish headYou can choose rice-noodle

21、 or noodle 生菜牛肉粥Congee with beef黄蟮粥Congee with sliced eel明火白粥、配榨菜Congee with tuber mustard亚式炒饭Fry rice白米饭（cooked） Rice￥1健康炒饭Fry rice with green food扬州炒饭Fry rice ,Yangzhou style生炒牛肉饭Fry rice with beef咸鱼鸡粒炒饭Fry rice with salted fish and chicken咖喱牛肉炒饭Fry rice with curry beef三、市场调查分析3.1 可行性分析（1）休闲茶餐厅市场竞

22、争激烈，且市场品种和品牌众多，新品牌、新品种的不断涌现，使休闲茶餐厅市场被切碎细分，瓜分着消费者的钱袋，蜂拥挤占着市场。（2）品牌繁多的休闲茶餐厅分为供应堂食、饮品和仅以供应饮品为主两大类。全国有大小茶餐厅不计其数，各地品牌众多。在杭州市场，有知名茶餐厅10余家。（3）高档茶餐厅各方面较之中低档茶餐厅占上风，从广告宣传、营销水平、品牌号召力到消费者选择偏好，整体上低档茶餐厅不敌高档茶餐厅。高档茶餐厅利用的客观优势是室内环境幽雅，消费者现阶段对茶餐厅选择上的心理。但是，中低档茶餐厅前景良好，潜在巨大的消费客群，中低档茶餐厅才比较贴近于日常生活方式。（4）我国茶餐厅的市场份额有大幅度提高。从各业态

23、来看，2008年百强企业中，休闲类餐饮企业以销售额比上一年增长43.25%，居各业态增幅之首； 2009年百强企业中，从营业额和增长速度来看，休闲餐饮依然发展迅猛，其营业额的增长速度远远高于百强中其他经营业态，增幅超过了50%。休闲饮品的代表性连锁企业以20%的速度逐年占据着越来越多的市场份额，部分非茶餐厅品牌也抢占着相当大的客群。3.2 客户描述 服务对象主要是在校大学生以及老师，其消费观念是经济实惠符合我餐厅理念。3.3 市场分析目前我们想把该店开在我校附近。根据业内人士2007年的统计，我国各式茶餐厅、茶艺馆、茶楼、茶坊、茶社超过6万家以上，产值约100多个亿。我国的茶楼（含茶餐厅）主要集中在像北京、上海、杭州、广州、成都等大中型城市，而且每年以20的速度增长。茶餐厅隶属于餐饮行业，无论是从业企业还是从业人员，因受制于市场环境，变化和变动较大，每年都有一大批新的茶餐厅出现，但与此同时，又有