虚拟网络审美的重要性英文版文档格式.docx

1、 Theories and ContextsIndividual workbookMA Design InnovationStudent name: Fei Xu （Kathy）Student number: P0*Tutor: Dr. Ming TurnerGroup: Seminar 4P.M. GroupContent1. Introduction.2 1.1 Introduction of the book.22. Theories.3 2.1 Deficiencies.32.1.1Content.32.1.2 Color.42.1.3 Interaction.52.1.4 Chara

2、cteristics.62.2 Advantages.72.2.1 Change and unified.82.2.2 Contrast and congruity.82.2.3 Symmetry and balance.82.2.4 Rhythm and cadence.92.3 Key example.93. Application to major project.114. Conclusion.115. Reference.126. Bibliography.12IntroductionMy topic in the presentation is the combination of

3、 the virtuality and culture identity. I will focus on the topic of virtual for analysis here. Speaking of the virtuality, it is an essential part for network of virtual industry. Therefore, I found a book that introduces web pages of aesthetic appreciation in the library. Through reading this useful

4、 book, I realize a lot of contents and methods about web design and web aesthetics.Web page design is an overlapping subject that combines the new media design and the network. Along with the development of the network, the web design received the attention of people gradually. It takes the network

5、as the carrier, and it conveys all kinds of information in the fastest and the most convenient way to the users. In this standard, it produces the request of the aesthetic demand gradually. People pursuing to the beautiful objects is thorough unceasingly, web design as well. According to the book na

6、med web aesthetic:How Digital Media Affect Culture and Society （2006） by Vito Campanelli. I learned much more information about web design in the chapter one and chapter three. According to this reading material, I know that the web page is not only put all sorts of things to the pages, this is not

7、enough! It should be consider how to receive the information more and more efficient on the web to computer users. The users will leave a good impression to this website. It will promote the operation of this website.It needs analyses from aesthetic aspects and user-friendly. It will make a clear an

8、d a holistic web page. It will make the users scanning up in a happy mood and receiving information is also more easily. Meanwhile, it will increase the websites image. Using of some graphic design of the basic form about aesthetics to a web page will make a page have more aesthetic perception.Of co

9、urse, this kind of beauty built in the page that has substantial content and practical in the Internet.A web that has an empty content would not attract people even it made more beautiful things again. It maybe won several gasp in admiration at most, but it is not any uses.There is no vitality in th

10、e practical things.With respecting to requirement designer has a good aesthetic aspect of quality, and at the same time has rich experience in graphic design, the web page would be made more and more beautiful. In this way, the ability becomes adept in the design.Because of no web page in the world

11、to the web page appearing, from satisfying the basic functions needs to pursuing the beauty in high level of needs relatively, this is a gradual process in the web design.This phenomenon makes people remember the industrial revolution on the eve cannot help. There was no modern product at that perio

12、d and no ready-made appearance consulting by worker. The design of the products was all satisfied with the need of basic function. So the designers made the products that are very rough, no lifeless.It was the reason that business competition and industrialization of production made people continue

13、to improve the function of the product. It was the most important to improve the appearance of the product for design that made the products more consistent with the needs and easy to use. Thus, there are a variety of beautiful products appearing on the goods shelves.In my opinion, web page as well.

14、 Web aestheticssays,“Web aesthetics aims to build the foundation for an organic theory of digital media aesthetics.”（Vito Campanelli, 2006, p.13）So that after being satisfied with the requirements of basic functions, the web pages in order to highlight their own characteristics and their own advanta

15、ges. It should start from aesthetic. This book taught us a lot of knowledge about web aesthetic.TheoriesAt present, what about a lot of websites in the present situation? The net users who often surf in the Internet may have experience. The current web page exists some deficiencies and advantages. B

16、ecause my major project is design a mini website for children to a company. I will analysis many kinds ofwebsite for children.DeficienciesFirst, from this kids web India （2004）, I am going to analyze about the content, the key words is too much. There are a lot of web pages with these characteristic

17、s. A large number of information such as texts, pictures, animations etc. is plugged in the web page without any consideration. How many information they have how much information crowded. They do not have more standardization and generalization, not to mention the art processing.They lead to encoun

18、ter too many troubles in browsing website. It is mainly that the web pages confound with the primary page and secondary page. They also not have a very good classification, the whole pages is mess. It is so difficult for users needs to find the information, let alone efficiency. These kinds of web p

19、age not consider using a aesthetic form to reflect that the information on the web page with more holistic method. Therefore these web design level is quite low relatively. Not only analysis from the function, but also analysis from aesthetic experience, these web pages are too full. They not give u

20、sers a little space. As a result, there is no beauty in these kinds of web pages.ColorSecondly, I will analyze design style from this kids zone official sites （2008）. The keyword is zooty. There are a great many this kind of website in the Internet. It is obvious that a lot of people who dont unders

21、tand design made them. A majority of the web pages are designed more colorful, but they are not really practical.For example, they adopt the picture that is deep and zooty pattern as the background. These design interference browsing seriously, it is difficult to obtaining information for computer u

22、sers. At the same time, many web producers also adopted the images, texts, animations with different colors and strange styles.It makes the web pages no integral feeling.Even though some pages content is not much, still browse up very difficult.These excessive decorations cannot do better than the w

23、eb pages that not add any adornment. The web pages that do not add decoration not damage their basic function demands at least.So that these kinds of web pages belong to defective goods, these are the irresponsible expression to computer users. Perhaps the web producers original intention is good. T

24、hey just want to design their web pages beautiful. But the result is just opposite. It is the most taboo in web design. http:/www.woodlands-junior.kent.sch.uk/besmart/cool2.htmlInteractionIn the third part, from an interactive method point of view, I will analyze this Best Spanish Websites （2003）. T

25、he keyword is mess.And those of the website are a kind of technical issues of web pages. In these website, there are a great deal of the information that just show off technology to computer users, such as many animations that lack of aesthetic feeling, a lot of technology that use JavaScript and dy

26、namic HTML. Nevertheless they always not grasp the whole center of web pages, causing confusion of the web page.The results of these kinds of web pages bring users nothing harvests except envying technology. This kind of web pages is not suitable for demand. It is the failure to web design. It is mo

27、re serious that browsing on bandwidth limit and surfing in the Internet very slow cause by being used a number of technologies or animations. Consequently, it is not advisable that no matter from the function or from the form. /www.uni.edu/becker/Spanish3.htmlCharacteristicsFourth, from the characteristic terms to analyze UK kids website （2006）, the keyword is general. These kinds of web pages are lack of distinguishing features of their own. When users open computer to surf,