虚拟网络审美的重要性英文版文档格式.docx

虚拟网络审美的重要性英文版文档格式.docx

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TheoriesandContexts

Individualworkbook

MADesignInnovation

Studentname:

FeiXu（Kathy）

Studentnumber:

P0*******

Tutor:

Dr.MingTurner

Group:

Seminar4P.M.Group

Content

1.Introduction...........................................................................................2

1.1Introductionofthebook..................................................................2

2.Theories.................................................................................................3

2.1Deficiencies.....................................................................................3

2.1.1Content....................................................................................3

2.1.2Color.......................................................................................4

2.1.3Interaction...............................................................................5

2.1.4Characteristics........................................................................6

2.2Advantages......................................................................................7

2.2.1Changeandunified.................................................................8

2.2.2Contrastandcongruity............................................................8

2.2.3Symmetryandbalance............................................................8

2.2.4Rhythmandcadence...............................................................9

2.3Keyexample.....................................................................................9

3.Applicationtomajorproject.................................................................11

4.Conclusion............................................................................................11

5.Reference..............................................................................................12

6.Bibliography.........................................................................................12

Introduction

Mytopicinthepresentationisthecombinationofthevirtualityandcultureidentity.Iwillfocusonthetopicofvirtualforanalysishere.Speakingofthevirtuality,itisanessentialpartfornetworkofvirtualindustry.Therefore,Ifoundabookthatintroduceswebpagesofaestheticappreciationinthelibrary.Throughreadingthisusefulbook,Irealizealotofcontentsandmethodsaboutwebdesignandwebaesthetics.

Webpagedesignisanoverlappingsubjectthatcombinesthenewmediadesignandthenetwork.Alongwiththedevelopmentofthenetwork,thewebdesignreceivedtheattentionofpeoplegradually.Ittakesthenetworkasthecarrier,anditconveysallkindsofinformationinthefastestandthemostconvenientwaytotheusers.Inthisstandard,itproducestherequestoftheaestheticdemandgradually.Peoplepursuingtothebeautifulobjectsisthoroughunceasingly,webdesignaswell.Accordingtothebooknamedwebaesthetic:

HowDigitalMediaAffectCultureandSociety（2006）byVitoCampanelli.Ilearnedmuchmoreinformationaboutwebdesigninthechapteroneandchapterthree.Accordingtothisreadingmaterial,Iknowthatthewebpageisnotonlyputallsortsofthingstothepages,thisisnotenough!

Itshouldbeconsiderhowtoreceivetheinformationmoreandmoreefficientonthewebtocomputerusers.Theuserswillleaveagoodimpressiontothiswebsite.Itwillpromotetheoperationofthiswebsite.Itneedsanalysesfromaestheticaspectsanduser-friendly.Itwillmakeaclearandaholisticwebpage.Itwillmaketheusersscanningupinahappymoodandreceivinginformationisalsomoreeasily.Meanwhile,itwillincreasethewebsite’simage.Usingofsomegraphicdesignofthebasicformaboutaestheticstoawebpagewillmakeapagehavemoreaestheticperception.Ofcourse,thiskindofbeautybuiltinthepagethathassubstantialcontentandpracticalintheInternet.Awebthathasanemptycontentwouldnotattractpeopleevenitmademorebeautifulthingsagain.Itmaybewonseveralgaspinadmirationatmost,butitisnotanyuses.Thereisnovitalityinthepracticalthings.Withrespectingtorequirementdesignerhasagoodaestheticaspectofquality,andatthesametimehasrichexperienceingraphicdesign,thewebpagewouldbemademoreandmorebeautiful.Inthisway,theabilitybecomesadeptinthedesign.

Becauseofnowebpageintheworldtothewebpageappearing,fromsatisfyingthebasicfunctionsneedstopursuingthebeautyinhighlevelofneedsrelatively,thisisagradualprocessinthewebdesign.Thisphenomenonmakespeopleremembertheindustrialrevolutionontheevecannothelp.Therewasnomodernproductatthatperiodandnoready-madeappearanceconsultingbyworker.Thedesignoftheproductswasallsatisfiedwiththeneedofbasicfunction.Sothedesignersmadetheproductsthatareveryrough,nolifeless.Itwasthereasonthatbusinesscompetitionandindustrializationofproductionmadepeoplecontinuetoimprovethefunctionoftheproduct.Itwasthemostimportanttoimprovetheappearanceoftheproductfordesignthatmadetheproductsmoreconsistentwiththeneedsandeasytouse.Thus,thereareavarietyofbeautifulproductsappearingonthegoodsshelves.Inmyopinion,webpageaswell.Webaestheticssays,

“Webaestheticsaimstobuildthefoundationforanorganictheoryofdigitalmediaaesthetics.”（VitoCampanelli,2006,p.13）

Sothatafterbeingsatisfiedwiththerequirementsofbasicfunctions,thewebpagesinordertohighlighttheirowncharacteristicsandtheirownadvantages.Itshouldstartfromaesthetic.Thisbooktaughtusalotofknowledgeaboutwebaesthetic.

Theories

Atpresent,whataboutalotofwebsitesinthepresentsituation?

ThenetuserswhooftensurfintheInternetmayhaveexperience.Thecurrentwebpageexistssomedeficienciesandadvantages.Becausemymajorprojectisdesignaminiwebsiteforchildrentoacompany.Iwillanalysismanykindsofwebsiteforchildren.

Deficiencies

First,fromthiskidswebIndia（2004）,Iamgoingtoanalyzeaboutthecontent,thekeywordsistoomuch.Therearealotofwebpageswiththesecharacteristics.Alargenumberofinformationsuchastexts,pictures,animationsetc.ispluggedinthewebpagewithoutanyconsideration.Howmanyinformationtheyhavehowmuchinformationcrowded.Theydonothavemorestandardizationandgeneralization,nottomentiontheartprocessing.Theyleadtoencountertoomanytroublesinbrowsingwebsite.Itismainlythatthewebpagesconfoundwiththeprimarypageandsecondarypage.Theyalsonothaveaverygoodclassification,thewholepagesismess.Itissodifficultforusersneedstofindtheinformation,letaloneefficiency.Thesekindsofwebpagenotconsiderusingaaestheticformtoreflectthattheinformationonthewebpagewithmoreholisticmethod.Thereforethesewebdesignlevelisquitelowrelatively.Notonlyanalysisfromthefunction,butalsoanalysisfromaestheticexperience,thesewebpagesaretoofull.Theynotgiveusersalittlespace.Asaresult,thereisnobeautyinthesekindsofwebpages.

Color

Secondly,Iwillanalyzedesignstylefromthiskidszone–officialsites（2008）.Thekeywordiszooty.ThereareagreatmanythiskindofwebsiteintheInternet.Itisobviousthatalotofpeoplewhodon'

tunderstanddesignmadethem.Amajorityofthewebpagesaredesignedmorecolorful,buttheyarenotreallypractical.Forexample,theyadoptthepicturethatisdeepandzootypatternasthebackground.Thesedesigninterferencebrowsingseriously,itisdifficulttoobtaininginformationforcomputerusers.Atthesametime,manywebproducersalsoadoptedtheimages,texts,animationswithdifferentcolorsandstrangestyles.Itmakesthewebpagesnointegralfeeling.Eventhoughsomepagescontentisnotmuch,stillbrowseupverydifficult.Theseexcessivedecorationscannotdobetterthanthewebpagesthatnotaddanyadornment.Thewebpagesthatdonotadddecorationnotdamagetheirbasicfunctiondemandsatleast.Sothatthesekindsofwebpagesbelongtodefectivegoods,thesearetheirresponsibleexpressiontocomputerusers.Perhapsthewebproducers’originalintentionisgood.Theyjustwanttodesigntheirwebpagesbeautiful.Buttheresultisjustopposite.Itisthemosttabooinwebdesign.

http:

//www.woodlands-junior.kent.sch.uk/besmart/cool2.html

Interaction

Inthethirdpart,fromaninteractivemethodpointofview,IwillanalyzethisBestSpanishWebsites（2003）.Thekeywordismess.Andthoseofthewebsiteareakindoftechnicalissuesofwebpages.Inthesewebsite,thereareagreatdealoftheinformationthatjustshowofftechnologytocomputerusers,suchasmanyanimationsthatlackofaestheticfeeling,alotoftechnologythatuseJavaScriptanddynamicHTML.Neverthelesstheyalwaysnotgraspthewholecenterofwebpages,causingconfusionofthewebpage.Theresultsofthesekindsofwebpagesbringusersnothingharvestsexceptenvyingtechnology.Thiskindofwebpagesisnotsuitablefordemand.Itisthefailuretowebdesign.ItismoreseriousthatbrowsingonbandwidthlimitandsurfingintheInternetveryslowcausebybeingusedanumberoftechnologiesoranimations.Consequently,itisnotadvisablethatnomatterfromthefunctionorfromtheform.

//www.uni.edu/becker/Spanish3.html

Characteristics

Fourth,fromthecharacteristictermstoanalyzeUKkidswebsite（2006）,thekeywordisgeneral.Thesekindsofwebpagesarelackofdistinguishingfeaturesoftheirown.Whenusersopencomputertosurf,