1、 con sumptio n level and consumption. For college students and its use by living on the investigation and an alysis of the situati on can make us good un dersta nding of the situati on and provide refere nee for college stude nts and reflecti on refere nee, can also for college students life and fin
2、ancial management play a positive role.Before we do this research, we did some conjecture on college students living expenses and its usage which was based on Shanghais economic situation and college students actual condition. Shanghai as an international metropolis,developed economy, consumption le
3、vel is high; and co lege students stand betweenschool and society; on the other hand, college stude nt have n t got any fixed in come and living expenses; so the use of Shanghai university students living expenses will no rmally be bey ond the average level of Chin ese college stude nts. College stu
4、de nts gen eral in tee nagers, liv ing expe nses may be used in lear ning, shopp ing, eati ng, and so on.So we design a series of questions about this investigation.Sampli ngOur survey sample box is grade college stude nts in Shan ghai bus in ess school. I n this inv estigati on, we adopt the way of
5、 a questi onn aire survey. Furthermore, college students living expensiessimilar to bread-and-butter issues. Summing up the above, compared with other way, questi onn aire survey can collect more comprehe nsive in formati on because the object which we surveyed has certa in width. There re too may d
6、ifferences between culture, thought, family condition and differe nt con sumpti on con cept of all grade. So we choose questi onn aire survey.As we ve saidbove, we adopt the way of a questionnaire survey, so we adopt sampling survey sampling method. Inevitably, it will bring the error. Sampling surv
7、ey is in flue need by nu mber of un its in sample. When the other con diti ons are the same, the more number of unit s in sample we ve got, the less sampling error we will have. But as a campus survey, we just had 50 questi onn aires as well as we only had a small amount of samples. Moreover, extens
8、ive sampling investigation has it certain limitations. So the results of survey will produce some errors. But every coin has two sides; as long as we use sampli ng, we will produce in evitably errors. We try our best to put these errors in con trol and mi ni mize the impact of our results although t
9、he in evitably errors still exist.Because the objects are college stude nts, we choose school to be our research site n ecessarily. About questi onn aire desig n, most of our problems adopted the method is simple checked in the questi onn aire, the comparative com mon ly used methods are given optio
10、n, directly let respondents ticker, convenient and save time, will not make resp ondents bored, happe n not to cooperate with phe nomenon. But our questi ons slightly a bit complicated and there are two problems n eed resp ondents to thi nk more, so most of respondents answers are brieflyHowever, th
11、e problems which we chosen are relating college students lives, so the answers we ve got were intuitivelyfor our research problems.Survey MethodWe choose the Tuesday after noon whe n most stude nts have no work to finish and provide questi onn aires on the road ahead at the school cafeteria where vi
12、sitors flow rate are high. Resp ondents are comprised of 22 male and 28 female, whose age isbetwee n 20 and 23. Due to the reas on that the new campuses only have three grades students as freshman, sophomore and junior, we can t investigate senior students, sothe report must have deviates. And surve
13、y regional is limitedAn alysis and Con clusi onThrough the result we can be see n that the con sumpti on and psychological of the college stude nt are reas on able and realistic. But tendency of dispersi on is obvious and in dividual differe nee is big. The main content can be con cluded as follow i
14、ng:1.The consumption of the college students is irrationalThe college stude nts have not eno ugh in come. The fifth questi on shows that 43% of the con sumpti on comes from pare nts. Their in depe ndence of the economy is bad and they have no foun dati on of con sumpti on. The econo mic in depe nden
15、ce causes the less experie nee of the college stude nt, and could not bala nee the value and cost of the consumption. Is the so- called “ He who takes charge knows the responsibility.40302010number of people* ParentsScholarship Gift money Part timejobOthers* number of peopleThe third question shows
16、that some of them have RMB 1000 every month and 24% of them have more tha n RMB 2000. Eno ugh livi ng expe nse, in completeCon sumpti on Con cept and the low self-c on trol will cause impulse spe nding.The eighth questi on shows that 26% of them will overspe nd, 44% of them have very few (livi ng ex
17、pe nse) left. The irrati onal con sumpti on is also the main reas on.2.Following the fashion is the old topicEve n if the age of the college entrance exam in ati on is can celled, the most of the college students are still mid 20s. That we stand in the forefront of the times, are on the lookout for
18、what is no vel, hold vogue subtly and afraid beh ind the trend is the same feature. The cost of mobile phone is the most. In the seventh question, the phone con sumpti on is NO.4, just follow ing diets, study and shopp ing.The ma i n wa y st u de nt s use t h e l i v i n g expenseMoreover, the compu
19、ter and other related consumption goods are also the goods which we chase after. The proporti on of electro nic products became more and more important. Shopping is the second consumption. In this 22% of these, most of them are clothes, etc.3.Weak consumption concept; no plans; don urtderstand manag
20、ementIn the polls, a serious problem must cause our attention: there re 26% of thestude nts overr unning their liv ing expe nses. And most of college stude nts are free to admit their con sumpti on has exceeded the range they pla nn e. ve No. 6, 46% ofthe students haven t got habits to reekedping an
21、d prepare living expenses; 32%of the students have got a plan, but they also haven t according to the plan toexecute; only the 22% stude nts have good habits.Living expenses budget situationYes, andperformingYes, but notNO1525Judg ing from the results, college stude nts liv ing expe nses and the bad
22、 habits they had is a worrisome problems.Most stude nts have poin ted their liv ing expe nses use misgi vings at the last two第-4 -页共10页questions. But they still don t know how to solve problems. As wdW(a9;thestude nts usually don t know how to man age the liv ing expe nses.the left of living expense
23、s4.Con sumpti on structures exists un reas on able factors, girls are more outsta ndingFrom 20th cen tury 70s to today, college stude nts daily life con sumpti on have got at least one aspect is com mon as before. The main comp onent that con sumptio n with liv ing expe nses and redu ndant liv ing e
24、xpe nses. Most of the stude nts comb ine the money with next month s living expenses buy study materials, supplies mainllyi the cost of living, food expenses are most important. According to the price level in Shan ghai, stude nts will pay 390yua n per mon th in the meals only. In the research, we f
25、ound that 70% of girls shopp ing and other con sumers are far more powerful than boys, but food the con sumpti on of the far less tha n boys. Some girls con trol their appetite in order to keep slim .In order to save liv ing expe nses, some girls only choose cheap meals. Compared with girls, 60% of
26、boys have right con sumpti on structures; but the results may still not satisfactory.5.Over-the pursuit of fashion and brand names, existing compare psychologicalIn survey, some stude nts point that some stude nts would rather be more econo mical even decrease other necessary costs to buy the most p
27、opular mobile phone, some boys for a brand shoes and some girls for brand cosmetics or cloth they borrow money from others eve n theft money to satisfy their desire, etc. These can show that some students could not control the money and the control of vanity will cause the en dless compare psychology.6.Love spe nding is excessiveFrom the survey, we find that some students who are in love will spend extra RMB100-300 a mon th. The less is more tha n RMB 50 and th
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