英语高考浙江卷阅读理解No one knows for sure答案文档格式.docx

1、ANo one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.Let

2、s take a man well call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didnt make the bricks for his house, cut his trees into boards, make the

3、 plows （犁）, or any of other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farmi

4、ng easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened

5、a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.Many histori

6、ans believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.A medium, in advertising talk, is the way you communicate you

7、r message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to

8、 get peoples attention.A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this ea

9、rliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in todays world. （478 words）41. What probably led

10、 to the start of advertisement?A. The discovery of iron. B. The specialization of labor.C. The appearance of new jobs. D. The development of farming techniques.42. To advertise his plows, Mr. Plowright _.A. praised his plows in public B. placed a sign outside the shopC. hung an arrow pointing to the

11、 shop D. showed his products to the customers43. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to _.A. explain the origin of advertising B. predict the future of advertisingC. expose problems in advertising D. provide suggestions for advertising44. In ancient Egypt, a

12、 crier was probably someone who _.A. owned a shipB. had the loudest voiceC. ran a shop selling goods to farmersD. functioned like todays TV or radio commercial45. The last two paragraphs are mainly about _.A. the history of advertising B. the benefits of advertisingC. the early forms of advertising

13、D. the basic design of advertisingBBelow is a selection from a popular science book.If blood is red, why are veins （静脉） blue?Actually, veins are not blue at all. They are more of a clear, yellowish color. Although blood looks red when its outside the body, when its sitting in a vein near the surface

14、 of the skin, its more of a dark reddish purple color. At the right depth, these blood-filled veins reflect less red light than the surrounding skin, making them look blue by comparison.Which works harder, your heart or your brain?That kind of depends on whether youre busy thinking or busy exercisin

15、g. Your heart works up to three times harder during exercise, and shifts enough blood over a lifetime to fill a supertanker. But, in the long run, your brain probably tips it, because even when youre sitting still your brain is using twice as much energy as your heart, and it takes four to five time

16、s as much blood to feed it.Why do teeth fall out, and why dont they grow back in grown-ups?Baby （or “milk”） teeth do not last long; they fall out to make bigger room for bigger, stronger adult teeth later on. Adult teeth fall our when they become damaged, decayed and infected by bacteria. Once this

17、second set of teeth has grown in, youre done. When theyre gone, they are gone. This is because nature figures youre set for life, and what controls regrowth of your teeth switches off.Do old people shrink as they age?Yes and no. Many people do get shorter as they age. But, when they do, it isnt beca

18、use theyre shrinking all over. They simply lose height as their spine （脊柱） becomes shorter and more curved due to disuse and the effect of gravity （重力）. Many （but not all） men and women do lose height as they get older. Men lose an average of 3-4 cm in height as they age, while women may lose 5 cm o

19、r more. If you live to be 200 years old, would you keep shrinking till you were, like 60 cm tall, like a little boy again? No, because old people dont really shrink! It is not that they are growing backwardstheir legs, arms and backbones getting shorter. When they do get shorter, its because the spi

20、ne has shortened a little. Or, more often, become more bent and curved.Why does spinning make you dizzy （眩晕的）?Because your brain gets confused between what youre seeing and what youre feeling. The brain senses that youre spinning using special gravity-and-motion-sensing organs in your inner ear, whi

21、ch work together with your eyes to keep your vision balance stable. But when you suddenly stop spinning the system goes out of control, and your brain thinks youre moving while youre not.Where do feelings and emotions come from?Mostly from an ancient part of the brain called the limbic system. All m

22、ammals have this brain area from mice to dogs, cats, and humans. So all mammals feel basic emotions like fear, pain and pleasure. But since human feelings also involve other, newer bits of the brain, we feel more complex emotions than any other animal on this planet.If exercise wears you out, how ca

23、n it be good for you?Because our bodies adapt to everything we do to them. And as far as your body is concerned, its “use it, or lose it”! Its not that exercise makes you healthy, its more that a lack of exercise leaves your body weak and easily affected by disease. （596 words）46. What is the color

24、of blood in a vein near the surface of the skin?A. Blue B. Light yellow C. Red D. Dark reddish purple47. Why do some old people look a little shrunken as they age?A. Because their spine is in active use.B. Because they are more easily affected by gravity.C. Because they keep growing backwards.D. Bec

25、ause their spine becomes more bent.48. Which of the following statements about our brain is true?A. In the long run, our brain probably works harder than our heart.B. When our brain senses the spinning, we will feel dizzy.C. The brains of the other mammals are as complex as those of humans.D. Our fe

26、elings and emotions come from the most developed area in our brain.49. What is the main purpose of the selection?A. To give advice on how to stay healthy.B. To provide information about our body.C. To challenge new findings in medical research.D. To report the latest discoveries in medical science.C

27、The baby monkey is much more developed at birth than the human baby. Almost from the moment it is born, the baby monkey can move around and hold tightly to its mother. During the first few days of its life the baby will approach and hold onto almost any large, warm, and soft object in its environmen

28、t, particularly if that object also gives it milk. After a week or so, however, the baby monkey begins to avoid newcomers and focuses its attentions on “mother”the real mother or the mother-substitute （母亲替代物）.During the first two weeks of its life warmth is perhaps the most important psychological t

29、hing that a monkey mother has to give to its baby. The Harlows, a couple who are both psychologists, discovered this fact by offering baby monkeys a choice of two types of mother-substitutesone covered with cloth and one made of bare wire. If the two artificial mothers were both the same temperature

30、, the little monkeys always preferred the cloth mother. However, if the wire model was heated, while the cloth model was cool, for the first two weeks after birth the baby monkeys picked the warm wire mother-substitutes as their favorites. Thereafter they switched and spent most of their time on the

31、 more comfortable cloth mother.Why is cloth preferable to bare wire? Something that the Harlows called contact （接触） comfort seems to be the answer, and a most powerful influence it is. Baby monkeys spend much of their time rubbing against their mothers skins, putting themselves in as close contact with the parent as they can. Whenever the young animal is frightened, disturbed, or annoyed, it typically rushes to its mother and rubs itself against her body. Wire doesnt “rub” as well as does soft