英语高考浙江卷阅读理解No one knows for sure答案文档格式.docx
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A
Nooneknowsforsurewhenadvertisingfirststarted.Itispossiblethatitgrewoutofthediscoverythatsomepeopledidcertainkindsofworkbetterthanothersdidthem.Thatledtotheconceptofspecialization,whichmeansthatpeoplewouldspecialize,orfocus,ondoingonespecificjob.
Let’stakeamanwe’llcallMr.Fielder,forexample.Hedideverythingconnectedwithfarming.Heplantedseeds,tendedthefields,andharvestedandsoldhiscrops.Atthesametime,hedidmanyotherjobsonthefarm.However,hedidn’tmakethebricksforhishouse,cuthistreesintoboards,maketheplows(犁),oranyofotherhundredsofthingsafarmneeds.Instead,hegotthemfrompeoplewhospecializedindoingeachofthosethings.
SupposetherewasanothermanweshallcallMr.Plowright.Usingwhatheknewaboutfarmingandworkingwithiron,Mr.Plowrightinventedaplowthatmadefarmingeasier.Mr.Plowrightdidnotreallylikefarminghimselfandwantedtospecializeinmakingreallygoodplows.Perhaps,hethought,otherfarmerswilltradewhattheygrowforoneofmyplows.
HowdidMr.Plowrightletpeopleknowwhathewasdoing?
Why,headvertised,ofcourse.Firstheopenedashopandthenheputupasignoutsidetheshoptoattractcustomers.Thatsignmayhavebeennomorethanaplowcarvedintoapieceofwoodandasimplearrowpointingtotheshopdoor.ItwasprobablyalltheinformationpeopleneededtofindMr.Plowrightandhisreallygoodplows.
Manyhistoriansbelievethatthefirstoutdoorsignswereusedaboutfivethousandyearsago.Evenbeforemostpeoplecouldread,theyunderstoodsuchsigns.Shopkeeperswouldcarveintostone,clay,orwoodsymbolsfortheproductstheyhadforsale.
Amedium,inadvertisingtalk,isthewayyoucommunicateyourmessage.Youmightsaythatthefirstmediumusedinadvertisingwassignswithsymbols.Thesecondmediumwasaudio,orsound,althoughthattermisnotusedexactlyinthewayweuseittoday.Originally,justthehumanvoiceandmaybesomekindofsimpleinstrument,suchasabell,wereusedtogetpeople’sattention.
Acrier,inthehistoricalsense,isnotsomeonewhoweepseasily.Itissomeone,probablyaman,withavoiceloudenoughtobeheardovertheothernoisesofacity.InancientEgypt,shopkeepersmighthiresuchapersontospreadthenewsabouttheirproducts.Oftenthisearliestformofadvertisinginvolvedanewlyarrivedshiploadedwithgoods.Perhapsthecrierdescribedthegoods,explainedwheretheycamefrom,andpraisedtheirquality.Hisjobwas,inotherwords,nottoodifferentfromaTVorradiocommercialintoday’sworld.(478words)
41.Whatprobablyledtothestartofadvertisement?
A.Thediscoveryofiron.B.Thespecializationoflabor.
C.Theappearanceofnewjobs.D.Thedevelopmentoffarmingtechniques.
42.Toadvertisehisplows,Mr.Plowright__________.
A.praisedhisplowsinpublicB.placedasignoutsidetheshop
C.hunganarrowpointingtotheshopD.showedhisproductstothecustomers
43.ThewritermakesupthetwostoriesofMr.FielderandMr.Plowrightinorderto__________.
A.explaintheoriginofadvertisingB.predictthefutureofadvertising
C.exposeproblemsinadvertisingD.providesuggestionsforadvertising
44.InancientEgypt,acrierwasprobablysomeonewho__________.
A.ownedaship
B.hadtheloudestvoice
C.ranashopsellinggoodstofarmers
D.functionedliketoday’sTVorradiocommercial
45.Thelasttwoparagraphsaremainlyabout__________.
A.thehistoryofadvertisingB.thebenefitsofadvertising
C.theearlyformsofadvertisingD.thebasicdesignofadvertising
B
Belowisaselectionfromapopularsciencebook.
Ifbloodisred,whyareveins(静脉)blue?
Actually,veinsarenotblueatall.Theyaremoreofaclear,yellowishcolor.Althoughbloodlooksredwhenit’soutsidethebody,whenit’ssittinginaveinnearthesurfaceoftheskin,it’smoreofadarkreddishpurplecolor.Attherightdepth,theseblood-filledveinsreflectlessredlightthanthesurroundingskin,makingthemlookbluebycomparison.
Whichworksharder,yourheartoryourbrain?
Thatkindofdependsonwhetheryou’rebusythinkingorbusyexercising.Yourheartworksuptothreetimesharderduringexercise,andshiftsenoughbloodoveralifetimetofillasupertanker.But,inthelongrun,yourbrainprobablytipsit,becauseevenwhenyou’resittingstillyourbrainisusingtwiceasmuchenergyasyourheart,andittakesfourtofivetimesasmuchbloodtofeedit.
Whydoteethfallout,andwhydon’ttheygrowbackingrown-ups?
Baby(or“milk”)teethdonotlastlong;
theyfallouttomakebiggerroomforbigger,strongeradultteethlateron.Adultteethfallourwhentheybecomedamaged,decayedandinfectedbybacteria.Oncethissecondsetofteethhasgrownin,you’redone.Whenthey’regone,theyaregone.Thisisbecausenaturefiguresyou’resetforlife,andwhatcontrolsregrowthofyourteethswitchesoff.
Dooldpeopleshrinkastheyage?
Yesandno.Manypeopledogetshorterastheyage.But,whentheydo,itisn’tbecausethey’reshrinkingallover.Theysimplyloseheightastheirspine(脊柱)becomesshorterandmorecurvedduetodisuseandtheeffectofgravity(重力).Many(butnotall)menandwomendoloseheightastheygetolder.Menloseanaverageof3-4cminheightastheyage,whilewomenmaylose5cmormore.Ifyoulivetobe200yearsold,wouldyoukeepshrinkingtillyouwere,like60cmtall,likealittleboyagain?
No,becauseoldpeopledon’treallyshrink!
Itisnotthattheyaregrowingbackwards—theirlegs,armsandbackbonesgettingshorter.Whentheydogetshorter,it’sbecausethespinehasshortenedalittle.Or,moreoften,becomemorebentandcurved.
Whydoesspinningmakeyoudizzy(眩晕的)?
Becauseyourbraingetsconfusedbetweenwhatyou’reseeingandwhatyou’refeeling.Thebrainsensesthatyou’respinningusingspecialgravity-and-motion-sensingorgansinyourinnerear,whichworktogetherwithyoureyestokeepyourvisionbalancestable.Butwhenyousuddenlystopspinningthesystemgoesoutofcontrol,andyourbrainthinksyou’removingwhileyou’renot.
Wheredofeelingsandemotionscomefrom?
Mostlyfromanancientpartofthebraincalledthelimbicsystem.Allmammalshavethisbrainarea—frommicetodogs,cats,andhumans.Soallmammalsfeelbasicemotionslikefear,painandpleasure.Butsincehumanfeelingsalsoinvolveother,newerbitsofthebrain,wefeelmorecomplexemotionsthananyotheranimalonthisplanet.
Ifexercisewearsyouout,howcanitbegoodforyou?
Becauseourbodiesadapttoeverythingwedotothem.Andasfarasyourbodyisconcerned,it’s“useit,orloseit”!
It’snotthatexercisemakesyouhealthy,it’smorethatalackofexerciseleavesyourbodyweakandeasilyaffectedbydisease.(596words)
46.Whatisthecolorofbloodinaveinnearthesurfaceoftheskin?
A.BlueB.LightyellowC.RedD.Darkreddishpurple
47.Whydosomeoldpeoplelookalittleshrunkenastheyage?
A.Becausetheirspineisinactiveuse.
B.Becausetheyaremoreeasilyaffectedbygravity.
C.Becausetheykeepgrowingbackwards.
D.Becausetheirspinebecomesmorebent.
48.Whichofthefollowingstatementsaboutourbrainistrue?
A.Inthelongrun,ourbrainprobablyworksharderthanourheart.
B.Whenourbrainsensesthespinning,wewillfeeldizzy.
C.Thebrainsoftheothermammalsareascomplexasthoseofhumans.
D.Ourfeelingsandemotionscomefromthemostdevelopedareainourbrain.
49.Whatisthemainpurposeoftheselection?
A.Togiveadviceonhowtostayhealthy.
B.Toprovideinformationaboutourbody.
C.Tochallengenewfindingsinmedicalresearch.
D.Toreportthelatestdiscoveriesinmedicalscience.
C
Thebabymonkeyismuchmoredevelopedatbirththanthehumanbaby.Almostfromthemomentitisborn,thebabymonkeycanmovearoundandholdtightlytoitsmother.Duringthefirstfewdaysofitslifethebabywillapproachandholdontoalmostanylarge,warm,andsoftobjectinitsenvironment,particularlyifthatobjectalsogivesitmilk.Afteraweekorso,however,thebabymonkeybeginstoavoidnewcomersandfocusesitsattentionson“mother”—therealmotherorthemother-substitute(母亲替代物).
Duringthefirsttwoweeksofitslifewarmthisperhapsthemostimportantpsychologicalthingthatamonkeymotherhastogivetoitsbaby.TheHarlows,acouplewhoarebothpsychologists,discoveredthisfactbyofferingbabymonkeysachoiceoftwotypesofmother-substitutes—onecoveredwithclothandonemadeofbarewire.Ifthetwoartificialmotherswereboththesametemperature,thelittlemonkeysalwayspreferredtheclothmother.However,ifthewiremodelwasheated,whiletheclothmodelwascool,forthefirsttwoweeksafterbirththebabymonkeyspickedthewarmwiremother-substitutesastheirfavorites.Thereaftertheyswitchedandspentmostoftheirtimeonthemorecomfortableclothmother.
Whyisclothpreferabletobarewire?
SomethingthattheHarlowscalledcontact(接触)comfortseemstobetheanswer,andamostpowerfulinfluenceitis.Babymonkeysspendmuchoftheirtimerubbingagainsttheirmothers’skins,puttingthemselvesinasclosecontactwiththeparentastheycan.Whenevertheyounganimalisfrightened,disturbed,orannoyed,ittypicallyrushestoitsmotherandrubsitselfagainstherbody.Wiredoesn’t“rub”aswellasdoessoft