1、From 2006 to 2010, the completion of the urban real estate area of a total of 3.159 billion square meters, an average annual completion of 632 million square meters. Residential area a total of 2.577 billion square meters, with an average annual completion of 515 million square meters. The total rea
2、l estate sales of 3.969 billion square meters, and annual sales of 794 million square meters. The total residential sales of 3.577 billion square meters, and annual sales of 715 million square meters.In 2006, the government has increased the policy of regulation, prices continued to raise, real esta
3、te vacancy rate still high. Supply and demand has significant deviation. As of the end of July 2006, 112 million square meters of vacant housing area, an increase of 14.4%.In 2007, the real estate market supply and demand overheating, the country increases adjusting control strength. Raised bank dep
4、osit rates 6 times and raised bank deposit reserve rate 10 times.In 2008, high inflation, the government adopt a tight monetary policy, 6 times to raise the deposit reserve ratio. The development of real estate market is tight. Real estate market into a downturn, housing security intensified. A few
5、years ago, the house prices largely rose to the highest point. The real estate market was affect on the financial crisis, global and Chinas macro-economic trend decline. Residents are worried that house prices continued to fall and peoples purchase will result in market sales decline.In 2010, in ord
6、er to promote the development of the real estate market, the State Council issued notice of the State Council to promote a stable and healthy development of the real estate market. Cities nationwide house prices raised too fast, the real estate market speculation enhanced, the State Council in April
7、 2010 issued “notice of the State Council on resolutely curb the fast rising of prices in some cities. The real estate market in a positive change, house prices continued to drop, speculative investment demand was inhibited. Housing land supply and commercial housing supply has significantly increas
8、ed. The protection of housing construction projects progressing smoothly. However, since November 2010, driven by inflation expectations and a variety of reasons, some local re-emergence of high price, the housing transaction value and price was raised in the center of the city which not implemented
9、 the purchase limit, and the house prices rapidly rose in the region near the purchase limit city.1.1. Real estate investment is growingIn 2008, commercial housing development investment of 3058 billion yuan, an increase of 20.9% commercial housing investment 2208.1 billion yuan, an increase of 22.6
10、 percent, accounting for real estate development and investment accounted for 72.2%. In 2009, real estate development and investment 3623.2 billion yuan, up 16.1 percent than last year, commercial residential investment 2561.9 billion yuan, an increase of 14.2 percent, accounting for real estate dev
11、elopment and investment accounted for 70.7%.1.2. The real estate market development is not balanced in different regionsBecause higher level of economic development of the eastern region, it starts as early as the real estate market, and housing construction area and completion of the area in a larg
12、e proportion. In the central region, the real estate market growth rate at the advanced level. With the economic development gap between regions is gradually reduced. In 2011, eastern part of real estate development and investment 3560.7 billion yuan, up 27.2 percent than last year. The central regi
13、on of real estate used 1319.7 billion yuan in development and investment, up 25.5 percent. And the western region real estate used 1293.6 billion yuan in development and investment, an increase of 32.8%.1.3. The housing prices still highlyFrom 2002, housing prices continued to rise. There has price
14、and no market in 2007. In 2008, the real estate market fell into downturn by the financial crisis affecting. With the adjustment of national policies, the price has a big rebound in 2009, and it continued in the end of 2010. Under the strong government regulation, price increase has been a degree of
15、 control, housing prices in some areas has declining trend. 1.4. The funding sources of the real estate industryWith economic development, the real estate industry development and investment funds are increase every year. Which the funds derived from the total proportion of funds from domestic loans
16、 is the lowest and growth rate is slower. Mainly funded by corporate self-financing and other funds (deposit, advance payment, personal loans), corporate self-financing and other funds account for a proportion of the largest sources of funding, and an upward trend.yearsDomestic loansEnterprise self-
17、financingOther funding 200819.02%39.53%39.54%200919.77%31.34%48.07%201017.30%36.84%44.77%201115.09%40.96%42.98%2. Chinas real estate industry impact on the macroeconomicThe rapid development of Chinas real estate industry play an important role in promoting consumption, expanding domestic demand, st
18、imulating investment, improving the living conditions, changing the town outlook driven by the construction and building materials and other related industries and socio-economic development.2.1. The impact on the overall economyFirstly, investment in real estate development grew faster than total f
19、ixed asset investment and GDP growth rate.Secondly, rising investment in real estate development accounted for the proportion of fixed capital.Thirdly, investment in real estate development is a gradual increase in contribution to Chinas economic growth.2.2. The impact on related industriesThe real
20、estate industry is the middle of industry. With the development of the real estate industry, the manufacture of metal products, machinery and equipment manufacturing, building materials, chemicals, mineral products industry has also been developed. Real estate is the upstream industry market, the co
21、rrelation of the consumer market is very high, it cloud driven the development of the home appliances, decoration and other industries.2.3. The impact on the consumerOn the one hand with the real estate development and investment provide jobs to solve the employment problem of some people, thus incr
22、easing the per capita income, and promote the consumption of the residents. On the other hand, some residents use loans to purchase the funds for repayment, which makes less disposable income.Can also be seen from the real estate sales, the residents demand for housing increases every year, and this
23、 demand is promoting the development of the real estate industry.3. Industry analysisThe real estate industry has some characteristics, such as large amount of capital, high return, high risk, high added value and strong industry association.With the rapid development of the real estate industry in
24、recent years, real estate companies are going to large-scale cross-boundary expansion. The real estate market after the financial crisis in the first half of 2010, showing a strong momentum of development, and the volume is increasing. Group management has become the real estate industry trends. In
25、the future, the competition of real estate companies and industry scarce resources is one of the real estate industry trends. At the same time the real estate industry into the transition period.3.1. Strong mergers and acquisitions, corporate organizational structure changesLarge real estate enterpr
26、ises have well-funded, widely financing channels, the technology of operation and management is advanced and mature. For their own development will be the acquisition and mergers some small and medium-sized enterprises and high-quality real estate projects to make the continuous expansion of enterpr
27、ise scale come true, making large real estate enterprises to overcome the development of the industry bottleneck. The chances of small and medium-sized real estate companies increase by mergers and cooperation. Good brands and strength economy let the real estate companies to further expand in the r
28、eal estate market. Mergers and cooperation is good for the degree of concentration of the real estate industry.3.2. Regional joint and the development of space shiftUnder the situation that the land acquisition channel is single and the number of land supply is small. Regional alliances and group ma
29、nagement to small size real estate enterprises has become an inevitable trend. Acquired land through joint funding, operation of systems integration, public bidding and auction. In 2011, the eastern region sales of commercial area of 511 million square meters, an increase of 0.1 percent than last ye
30、ar, sales of 3462.8 billion yuan, and an increase of 3.8%. The central region of real estate sales of 293 million square meters, an increase of 11.3%, sales of 1189.5 billion yuan, an increase of 29.4%. The west 296 million square meters of real estate sales, and sales of 1259.6 billion yuan, an inc
31、rease of 23.9%. Some time ago, large real estate companies mainly concentrated in big cities, but now, more and more companies change to small and medium-sized cities and even town. The small and medium-sized cities have large space for development. Real estate development enterprises in the big cities become difficult by restriction policy and scarce land resources in large cities.3.3. Prop
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