1、二、课程简介商务英语视听说是为以商务和贸易为专业的本科院校学生开设的一门综合语言技能课。课程内容主要包括日常商务活动和国际贸易进出口两大部分,目的是提高学生运用英语进行商务交际的能力。本课程在教学过程中设计了各种以商务交往、贸易往来为目的的商务环节,并通过模拟训练,让学生能够在体验中学习英语,了解在实际工作中应如何与国际商务人士沟通交流。This course is designed to meet the needs of business and trade oriented undergraduate students. The purpose is to improve student
2、s comprehensive business English skills, and thus improve the ability to use English for communications in global business and international trade. The main contents of this course include common business activities and international import and export. During the teaching process the students have t
3、o do a lot of simulated training and practice so as to learn business English with full experience and understand how to communicate with foreigners successfully in business environment.三、课程性质与教学目的本课程属于专业选修课,是为国际贸易和国际商务本科专业学生开设的一门综合语言技能课。该课程的教学目的是在学生已学习大学英语和基础商务英语的前提下,进一步巩固和提高学生商务英语的综合运用能力。本课程突出自主、互
4、动的学习过程,使学生学以致用;注重国际商务与贸易实践能力的锻炼,使学生不仅熟悉了国际贸易流程,又学习了相关英语的应用。对外贸易是拉动国民经济发展的“三驾马车”之一,贸易的发展需要大量从事商务与外贸工作的专业人才,涉外工作人员频繁与外国人交流并进行商贸活动,难免受到国外各种世界观和价值观的影响,这就需要从业人员具有更高的思想政治素养。本课程的另一个教学目的就是将商务活动知识点与思政教育知识点相结合,潜移默化地让学生在专业学习的过程中,树立正确的世界观、人生观和价值观,拥有良好的职业道德和职业精神,从而为社会输送更多高素质高技能的对外经贸类商务人才。四、教学内容及要求第一单元:工作面试 (一)目的
5、与要求1.了解找工作过程中如何准备面试,以及如何在面试中较好地表现自我,展现自我;2.掌握怎么样回答关于个人具体情况的问题,如教育背景、工作经历等。(二)教学内容Part I Warm-up1.Ask Ss to note down other reasons they can think of.2.Divide the class into small groups. Give Ss a few minutes to exchange ideas.3.Encourage Ss to use different expressions of agreeing and disagreeing.4
6、.Ask a few Ss to report their findings (e.g. the agreed Best job and most common reason(s), the most unique/strange choice or reason, etc.).Part II Listening and SpeakingTask 1 FAQs in job interviewsTask 2 Inappropriate questions in job interviewsPart III Language Focus1.Ask Ss to note down the key
7、points of the interview.2.Divide the class into pairs. Get Ss to allocate the roles.3.Ask Ss to role-play the job interview according to the noted points and with the help of the expressions in Language Focus.4.If time allows, ask Ss to swap roles and role-play the interview again.5.Invite a pair to
8、 act out the interview in class.6.Give comments and suggestions for improvement.Part IV Viewing and SpeakingVideo 1 Applying for the position of financial consultantVideo 2 Applying for the position of Sales ManagerPart V Case Analysis1.Ask Ss to take detailed notes while listening.2.Ask Ss to excha
9、nge ideas in pairs. Remind them to give examples to support their points.3.Give Ss a second chance to listen to the interview if they failed to note down the key information.4.Allow Ss a few minutes to prepare an improved version of the interview.5.Choose a few pairs o role-play the revised intervie
10、w in class.6.Invite other Ss to give comments and suggestions for improvement.(三)思考与实践如何表现自我?个人品质教育、诚信教育、团队精神教育(四)教学方法与手段教学案例分析(找工作面试),任务型教学(熟悉面试程序),课堂小组学习(如何在面试中较好地表现自我)第二单元:工作和责任 1.了解公司的部门和职位设置;2.掌握描述工作和职责的英语表达方式和对工作的喜恶表达方法。Part 1 Warm-upWhat kinds of positions are there in a company:Production生产M
11、arketing市场Sales销售Import进口Export出口Finance财务Personnel人事Research &Development研发Accounts会计Auditing审计Purchasing采购Public Relations公关Maintenance维修After-Sale service售后服务Quality Assurance质量检查Transport运输Security保安General Affairs总务Logistics后勤Discipline Inspection纪检Trade Union工会Organizational Department组织部Leagu
12、e Committee团委Womens Federation妇联Part 2 Listening and SpeakingTask 11.Give Ss one minute to think over the job they wish to take. Tell Ss to refer to the job titles and positions listed in Warm-up.2.Divide the class into pairs and get Ss to take turns to talk about their dream job.3.Ask Ss to describ
13、e the job in detail and tell the reasons why they choose the job.4.Have tow or three Ss describe their dream job in class and get the other Ss to guess the title of the job.Task 2 Describing jobs in the following chart:NamePositionResponsibilitiesJackManager of the Research& Development DepartmentMa
14、naging all aspects of the product development process, including resource allocation, budget requirements and 1) personnel management; analyzing the needs of the 2) developing markets and directing the work accordingly; creating and managing the R&D teams and being responsible for the overall 3) pla
15、nning, 4) execution, and success of the projectsJanetManagerDeveloping sales strategies; achieving 5) sales targets; recruiting and training sales staff; supervising and motivating 6) team performance ; expanding the 7) customer base and ensuring high levels of 8) customer satisfactionStanleyManager
16、 of the Production Department9) selecting, developing and managing a highly competent and motivated staff of employees; ensuring that production is 10)cost-effective and the products are produced 11) on time and 12) of good quality; working out the 13) human and material resourcesneeded; identifying
17、 the 14) training needs of the staff and cultivating a culture of 15) continuous improvement in all aspects of manufacturingPart 3 Language Focus1.Ask Ss to brainstorm some jobs or positions and write them down.2.Divide the class into pairs and get Ss to take turns to describe the jobs theyve writte
18、n down.3.Ask Ss to use different expressions to describe the jobs, referring to the expressions in Language Focus.4.If the student who is responsible for guessing the titles cannot get the correct answer, ask the describer to mention some famous people in that line of work as example.Video Do you li
19、ke your job?了解工作与责任的重要性。教学案例分析(对待工作情感态度),任务型教学(公司部门职位设置,工作职责范围表达),课堂小组学习(描述工作和职责的英语表达方式和对工作的喜恶) 第三单元:电话技巧 1.了解接听电话的商务英语语言;2.掌握帮人转接电话以及请求转接电话的交流用语,电话交流中留下信息的表达方式,打电话中解决问题的表达法。Part I Warm-up: Stuy the big 31.Be prepared. Avoid starting the process when youre rushed. Relax! Make sure you have a big pad
20、 of paper, a pen, a glass of water, and a reasonable amount of time.2.Dont give up. You have the right to get information and respectful service. Be persistent and patient. Realize that sometimes it will take ten calls to find out what you want. No one person or organization has all the answers.3.Tr
21、y not to put people on the spot. It makes them defensive. Rather try to enlist their support. Remember, you usually catch more flies with honey than with vinegar.1.Divide the class into pairs. Ask Ss to allocate the roles and roles-play the telephone dialog.2.Ss who take the role of Louise can eithe
22、r approve or disapprove of the change. Polite expressions should be suggested.3.Invite one or two pairs to cat out the dialogs in class to check if Ss can develop the phone call naturally.1.Divide the class into pairs get Ss to decide which role to take. Have Ss role-play according to the informatio
23、n provided, referring to the expressions in Language Focus.2.Walk around the classroom and check whether Ss can use the expressions properly.3.Ask a pair to role-play the telephone dialog in class.encourage the rest of the class to comment on their performance.Video 2 You are hard to get hold of!Vid
24、eo 1 Leaving a message1.Divide the class into small groups, Ask Ss to discuss in groups and list business phone calls in diverse situations.Ask Ss to research the skills and techniques of handling calls in different situations.2.Ask Ss to find some cases of making business calls in different situati
25、ons and have Ss analyze the cases, figuring out their strengths and weaknesses.3.Ask each group to put together a report on the skills and techniques to deal with different business calls and their case analyses.4.Have each group make a presentation in class PPT or handouts are preferred for the pre
26、sentation.如何与人打交道?教学案例分析(电话情境中解决问题),任务型教学(接听电话的商务英语语言),课堂小组学习(打电话中解决问题的表达法)第四单元:公司会议 1.了解会议举行有关词汇,计划筹备会议召开,主持会议,意见的表达。 2.掌握会议计划的基本方面,掌握主持会议,提出建议,请求别人给予意见,同意及否定别人意见的英语表达方式。1.Ask Ss to recall some meetings theyve attended2.Get Ss to brainstorm the relevant information.3.Have a few Ss report what theyv
27、e come up with in class.4.List the information on the board.Task 1 Formal and informal meetingsTask 2 How to take meeting minutes1.Divide the class into groups, with one chairperson in each group.2.Get Ss to role-play the meeting according to the situation, referring to the outline.3.Ask a group to
28、role-play the meeting in class.4.Have other Ss comment on their performance and give suggestions for improvement.Part IV Viewing and Speaking Video 1 Why are we here?Video 2 What can we do?1.Divide the class into small groups. Ask each group to attend a different meeting, take minutes, and analyze i
29、t. Each student should have a share in the group work.2.Ask Ss to refer to the tips mentioned in the Task 2 of Part 2 to ensure effectiveness when taking meeting minutes.3.Remind Ss to take into consideration the facts listed in Pre-viewing of Task 2, Part 4 when deciding whether the meeting is productive or not.4.Ask each group to put together a report.5.Have each group make a a presentation in class. PPT or handouts are preferred for the presentation.公司会议上你应该如何表现?(四)教学方法和手段教学案例分析(主持会议),任务型教学(会议举行有关词汇),课堂小组学习(会议计划的基本方面)第五单元:旅行和访问 (一)目的与要求1.学习旅游商务英语的相关知识;2.理解机场的登机,报关和安全检查知识,理解接待商务访客包括的程
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