多模态话语分析MultimodalDiscourseAnalysisSystemicFunctionalPerspectivesOpenLinguisticsWord格式文档下载.docx

1、use of corpora; to encompass discourse above the sentence; to relate language to othersemiotic systems; to apply linguistics in fields such as education, language pathology andlaw; and to explore the areas that lie between linguistics and its neighbouring disciplinessuch as semiotics, psychology, so

2、ciology, philosophy, and cultural and literary studies.Continuum also publishes a series that offers a forum for primarily functionaldescriptions of languages or parts of languages ? Functional Descriptions of Language.Relations between linguistics and computing are covered in the Communication in A

3、rtificialIntelligence series, two series, Advances in Applied Linguistics and Communication in Public Life,publish books in applied linguistics and the series Modern Pragmatics in Theory and Practicepublishes both social and cognitive perspectives on the making of meaning in languageuse. We also pub

4、lish a range of introductory textbooks on topics in linguistics, semioticsand deaf studies.Recent titles in this seriesClassroom Discourse Analysis: A Functional Perspective, Frances ChristieConstruing Experience through Meaning: A Language-based Approach to Cognition,M. A. K. Halliday and Christian

5、 M. I. M. MatthiessenCulturally Speaking: Managing Rapport through Talk across Cultures, Helen Spencer-Oatey ed.Educating Eve: The Language Instinct Debate, Geoffrey SampsonEmpirical Linguistics, Geoffrey SampsonGenre and Institutions: Social Processes in the Workplace and School, Frances Christie a

6、ndJ. R. Martin edsThe Intonation Systems of English, Paul TenchLanguage Policy in Britain and France: The Processes of Policy, Dennis AgerLanguage Relations across Bering Strait: Reappraising the Archaeological and Linguistic Evidence,Michael FortescueLearning through Language in Early Childhood, Cl

7、are PainterPedagogy and the Shaping of Consciousness: Linguistic and Social Processes, Frances Christie ed.Register Analysis: Theory and Practice, Mohsen Ghadessy ed.Relations and Functions within and around Language, Peter H. Fries, Michael Cummings,David Lockwood and William Spruiell edsResearchin

8、g Language in Schools and Communities: Functional Linguistic Perspectives,Len Unsworth ed.Summary Justice: Judges Address Juries, Paul RobertshawSyntactic Analysis and Description: A Constructional Approach, David G. LockwoodThematic Developments in English Texts, Mohsen Ghadessy ed.Ways of Saying:

9、Ways of Meaning. Selected Papers of Ruqaiya Hasan. Carmen Cloran, DavidButt and Geoffrey Williams edsWords, Meaning and Vocabulary: An Introduction to Modern English Lexicology, Howard Jacksonand Etienne Z AmvelaWorking with Discourse: Meaning beyond the Clause, J. R. Martin and David RoseMultimodal

10、 Discourse AnalysisSystemic-Functional PerspectivesEdited by Kay L. OHallorancontinuumLONDO N NE W YORKContinuumThe Tower Building 15 East 26th Street11 York Road New YorkLondon SE1 7NX NY 10010Kay L. OHalloran 2004All rights reserved. No part of this publication may be reproduced or transmittedin a

11、ny form or by any means, electronic or mechanical, including photocopying,recording, or any information storage or retrieval system, without prior permissionin writing from the publishers.British Library Cataloguing-in-Publication DataA catalogue record for this book is available from the British Li

12、brary.ISBN: 0-8264-7256-7Library of Congress Cataloguing-in-Publication DataA catalogue record for this book is available from the Library of Congress.Typeset by RefineCatch Limited, Bungay, SuffolkPrinted and bound in Great Britain by MPG Books Ltd, Bodmin, CornwallContentsIntroduction 1Kay L. OHal

13、lomnPart IThree-dimensional material objects in space1 Opera Ludentes: the Sydney Opera House at work and play 11Michael OToole2 Making history in From Colony to Nation: a multimodal analysisof a museum exhibition in Singapore 28Alfred Pang Kah Meng3 A semiotic study of Singapores Orchard Road and M

14、arriottHotel 55Safeyaton AliasPart IIElectronic media and film4 Phase and transition, type and instance: patterns in media textsas seen through a multimodal concordancer 83Anthony P. Baldry5 Visual semiosis in film 1096 Multisemiotic mediation in hypertext 131Arthur Kok Kum ChiewPart IIIPrint media7

15、 The construal of Ideational meaning in print advertisements 163Cheong Tin Yuenvi CONTENTS8 Multimodality in a biology textbook 196Libo Guo9 Developing an integrative multi-semiotic model 220Victor Lim FeiIndex 247This book is dedicated to my mother, Janet OHalloranThis page intentionally left blank

16、 IntroductionMulti-modal Discourse Analysis is a collection of research papers in the field ofmultimodality. These papers are concerned with developing the theory andpractice of the analysis of discourse and sites which make use of multiplesemiotic resources; for example, language, visual images, sp

17、ace and archi-tecture. New social semiotic frameworks are presented for the analysis of arange of discourse genres in print media, dynamic and static electronicmedia and three-dimensional objects in space. The theoretical approachinforming these research efforts is Michael Hallidays 1994 systemic-fu

18、nctional theory of language which is extended to other semiotic resources.These frameworks, many of which are inspired by Michael OTooles 1994approach in The Language of Displayed Art, are also used to investigate mean-ing arising from the integrated use of semiotic resources.The research presented

19、here represents the early stages in a shift of focusin linguistic enquiry where language use is no longer theorized as an isolatedphenomenon see, for example, Baldry, 2000; Kress, 2003; Kress and vanLeeuwen, 1996, 2001; ledema, 2003; Ventola et al., forthcoming. Theanalysis and interpretation of lan

20、guage use is contextualized in conjunctionwith other semiotic resources which are simultaneously used for the con-struction of meaning. For example, in addition to linguistic choices and theirtypographical instantiation on the printed page,1 multimodal analysis takesinto account the functions and me

21、aning of the visual images, together withthe meaning arising from the integrated use of the two semiotic resources.To date, the majority of research endeavours in linguistics have tended toconcentrate solely on language while ignoring, or at least downplaying, thecontributions of other meaning-makin

22、g resources. This has resulted inrather an impoverished view of functions and meaning of discourse.Language studies are thus undergoing a major shift to account fully formeaning-making practices as evidenced by recent research in multimodalityfor example, Baldry, 2000; Callaghan and McDonald, 2002;

23、ledema, 2001;Jewitt, 2002; Martin, forthcoming; Kress, 2000, 2003; Kress et al., 2001:Kress and van Leeuwen, 1996, 2001; Lemke, 1998, 2002, 2003; OHalloran,1999a, 2000, 2003a, 2003b; Royce, 2002; Thibault, 2000; Unsworth, 2001;Ventola et al., forthcoming; Zammit and Callow, 1998.Multimodal Discourse

24、 Analysis contains an invited paper by Michael2 INTRODUCTIONOToole, a founding scholar in the extension of systemic-functional theoryto semiotic resources other than language. The collection also features aninvited contribution from Anthony Baldry, a forerunner in the use of inform-ation technology

25、for the development of multimodal theory and practice.The remaining seven research papers have been completed by KayHalloran and her postgraduate students in the Semiotics Research GroupSRG in the Department of English Language and Literature at theNational University of Singapore. The SRG has been

26、actively involved inresearch in systemic-functional approaches to multimodality over theperiod 1999-2003.The papers are organized into sections according to the medium of thediscourse: Part I which is concerned with three-dimensional material objectsin space, Part II which deals with electronic medi

27、a and film and Part IIIwhich contains investigations into print media. The theoretical advancespresented in this volume are illustrated through the analysis of a range ofmultimodal discourses and sites, some of which are Singaporean. Thesecontributions represent a critical yet sensitive interpretati

28、on of everydaydiscourses in Singapore. Thus, like all discourse, they are grounded in localknowledge, but due to the universality of the semiotic model being used,they are applicable to similar texts in any culture. A brief synopsis of eachpaper in this collection is given below.In Michael Os opening paper in Part I, Opera Ludentes: theSydney Opera House at work and play, a systemic-functional analysis ofarchitecture OToole, 1990, 1994 is used to consider in turn the Experien-tial, Interpersonal and T