多模态话语分析MultimodalDiscourseAnalysisSystemicFunctionalPerspectivesOpenLinguisticsWord格式文档下载.docx
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useofcorpora;
toencompassdiscourse'
abovethesentence'
;
torelatelanguagetoother
semioticsystems;
toapplylinguisticsinfieldssuchaseducation,languagepathologyand
law;
andtoexploretheareasthatliebetweenlinguisticsanditsneighbouringdisciplines
suchassemiotics,psychology,sociology,philosophy,andculturalandliterarystudies.
Continuumalsopublishesaseriesthatoffersaforumforprimarilyfunctional
descriptionsoflanguagesorpartsoflanguages?
FunctionalDescriptionsofLanguage.
RelationsbetweenlinguisticsandcomputingarecoveredintheCommunicationinArtificial
Intelligenceseries,twoseries,AdvancesinAppliedLinguisticsandCommunicationinPublicLife,
publishbooksinappliedlinguisticsandtheseriesModernPragmaticsinTheoryandPractice
publishesbothsocialandcognitiveperspectivesonthemakingofmeaninginlanguage
use.Wealsopublisharangeofintroductorytextbooksontopicsinlinguistics,semiotics
anddeafstudies.
Recenttitlesinthisseries
ClassroomDiscourseAnalysis:
AFunctionalPerspective,FrancesChristie
ConstruingExperiencethroughMeaning:
ALanguage-basedApproachtoCognition,
M.A.K.HallidayandChristianM.I.M.Matthiessen
CulturallySpeaking:
ManagingRapportthroughTalkacrossCultures,HelenSpencer-Oateyed.
EducatingEve:
The'
LanguageInstinct'
Debate,GeoffreySampson
EmpiricalLinguistics,GeoffreySampson
GenreandInstitutions:
SocialProcessesintheWorkplaceandSchool,FrancesChristieand
J.R.Martineds
TheIntonationSystemsofEnglish,PaulTench
LanguagePolicyinBritainandFrance:
TheProcessesofPolicy,DennisAger
LanguageRelationsacrossBeringStrait:
ReappraisingtheArchaeologicalandLinguisticEvidence,
MichaelFortescue
LearningthroughLanguageinEarlyChildhood,ClarePainter
PedagogyandtheShapingofConsciousness:
LinguisticandSocialProcesses,FrancesChristieed.
RegisterAnalysis:
TheoryandPractice,MohsenGhadessyed.
RelationsandFunctionswithinandaroundLanguage,PeterH.Fries,MichaelCummings,
DavidLockwoodandWilliamSpruielleds
ResearchingLanguageinSchoolsandCommunities:
FunctionalLinguisticPerspectives,
LenUnsworthed.
SummaryJustice:
JudgesAddressJuries,PaulRobertshaw
SyntacticAnalysisandDescription:
AConstructionalApproach,DavidG.Lockwood
ThematicDevelopmentsinEnglishTexts,MohsenGhadessyed.
WaysofSaying:
WaysofMeaning.SelectedPapersofRuqaiyaHasan.CarmenCloran,David
ButtandGeoffreyWilliamseds
Words,MeaningandVocabulary:
AnIntroductiontoModernEnglishLexicology,HowardJackson
andEtienneZé
Amvela
WorkingwithDiscourse:
MeaningbeyondtheClause,J.R.MartinandDavidRoseMultimodalDiscourseAnalysis
Systemic-FunctionalPerspectives
EditedbyKayL.O'
Halloran
continuum
LONDONNEWYORKContinuum
TheTowerBuilding15East26thStreet
11YorkRoadNewYork
LondonSE17NXNY10010KayL.O'
Halloran2004
Allrightsreserved.Nopartofthispublicationmaybereproducedortransmitted
inanyformorbyanymeans,electronicormechanical,includingphotocopying,
recording,oranyinformationstorageorretrievalsystem,withoutpriorpermission
inwritingfromthepublishers.
BritishLibraryCataloguing-in-PublicationData
AcataloguerecordforthisbookisavailablefromtheBritishLibrary.
ISBN:
0-8264-7256-7
LibraryofCongressCataloguing-in-PublicationData
AcataloguerecordforthisbookisavailablefromtheLibraryofCongress.
TypesetbyRefineCatchLimited,Bungay,Suffolk
PrintedandboundinGreatBritainbyMPGBooksLtd,Bodmin,CornwallContents
Introduction1
KayL.O'
Hallomn
PartI
Three-dimensionalmaterialobjectsinspace
1OperaLudentes:
theSydneyOperaHouseatworkandplay11
MichaelO'
Toole
2MakinghistoryinFromColonytoNation:
amultimodalanalysis
ofamuseumexhibitioninSingapore28
AlfredPangKahMeng
3AsemioticstudyofSingapore'
sOrchardRoadandMarriott
Hotel55
SafeyatonAlias
PartII
Electronicmediaandfilm
4Phaseandtransition,typeandinstance:
patternsinmediatexts
asseenthroughamultimodalconcordancer83
AnthonyP.Baldry
5Visualsemiosisinfilm109
6Multisemioticmediationinhypertext131
ArthurKokKumChiew
PartIII
Printmedia
7TheconstrualofIdeationalmeaninginprintadvertisements163
CheongTinYuenviCONTENTS
8Multimodalityinabiologytextbook196
LiboGuo
9Developinganintegrativemulti-semioticmodel220
VictorLimFei
Index247Thisbookisdedicatedtomymother,JanetO'
HalloranThispageintentionallyleftblankIntroduction
Multi-modalDiscourseAnalysisisacollectionofresearchpapersinthefieldof
multimodality.Thesepapersareconcernedwithdevelopingthetheoryand
practiceoftheanalysisofdiscourseandsiteswhichmakeuseofmultiple
semioticresources;
forexample,language,visualimages,spaceandarchi-
tecture.Newsocialsemioticframeworksarepresentedfortheanalysisofa
rangeofdiscoursegenresinprintmedia,dynamicandstaticelectronic
mediaandthree-dimensionalobjectsinspace.Thetheoreticalapproach
informingtheseresearcheffortsisMichaelHalliday'
s1994systemic-
functionaltheoryoflanguagewhichisextendedtoothersemioticresources.
Theseframeworks,manyofwhichareinspiredbyMichaelO'
Toole'
s1994
approachinTheLanguageofDisplayedArt,arealsousedtoinvestigatemean-
ingarisingfromtheintegrateduseofsemioticresources.
Theresearchpresentedhererepresentstheearlystagesinashiftoffocus
inlinguisticenquirywherelanguageuseisnolongertheorizedasanisolated
phenomenonsee,forexample,Baldry,2000;
Kress,2003;
Kressandvan
Leeuwen,1996,2001;
ledema,2003;
Ventolaetal.,forthcoming.The
analysisandinterpretationoflanguageuseiscontextualizedinconjunction
withothersemioticresourceswhicharesimultaneouslyusedforthecon-
structionofmeaning.Forexample,inadditiontolinguisticchoicesandtheir
typographicalinstantiationontheprintedpage,1multimodalanalysistakes
intoaccountthefunctionsandmeaningofthevisualimages,togetherwith
themeaningarisingfromtheintegrateduseofthetwosemioticresources.
Todate,themajorityofresearchendeavoursinlinguisticshavetendedto
concentratesolelyonlanguagewhileignoring,oratleastdownplaying,the
contributionsofothermeaning-makingresources.Thishasresultedin
ratheranimpoverishedviewoffunctionsandmeaningofdiscourse.
Languagestudiesarethusundergoingamajorshifttoaccountfullyfor
meaning-makingpracticesasevidencedbyrecentresearchinmultimodality
forexample,Baldry,2000;
CallaghanandMcDonald,2002;
ledema,2001;
Jewitt,2002;
Martin,forthcoming;
Kress,2000,2003;
Kressetal.,2001:
KressandvanLeeuwen,1996,2001;
Lemke,1998,2002,2003;
O'
Halloran,
1999a,2000,2003a,2003b;
Royce,2002;
Thibault,2000;
Unsworth,2001;
Ventolaetal.,forthcoming;
ZammitandCallow,1998.
MultimodalDiscourseAnalysiscontainsaninvitedpaperbyMichael2INTRODUCTION
O'
Toole,afoundingscholarintheextensionofsystemic-functionaltheory
tosemioticresourcesotherthanlanguage.Thecollectionalsofeaturesan
invitedcontributionfromAnthonyBaldry,aforerunnerintheuseofinform-
ationtechnologyforthedevelopmentofmultimodaltheoryandpractice.
TheremainingsevenresearchpapershavebeencompletedbyKay
HalloranandherpostgraduatestudentsintheSemioticsResearchGroup
SRGintheDepartmentofEnglishLanguageandLiteratureatthe
NationalUniversityofSingapore.TheSRGhasbeenactivelyinvolvedin
researchinsystemic-functionalapproachestomultimodalityoverthe
period1999-2003.
Thepapersareorganizedintosectionsaccordingtothemediumofthe
discourse:
PartIwhichisconcernedwiththree-dimensionalmaterialobjects
inspace,PartIIwhichdealswithelectronicmediaandfilmandPartIII
whichcontainsinvestigationsintoprintmedia.Thetheoreticaladvances
presentedinthisvolumeareillustratedthroughtheanalysisofarangeof
multimodaldiscoursesandsites,someofwhichareSingaporean.These
contributionsrepresentacriticalyetsensitiveinterpretationofeveryday
discoursesinSingapore.Thus,likealldiscourse,theyaregroundedinlocal
knowledge,butduetotheuniversalityofthesemioticmodelbeingused,
theyareapplicabletosimilartextsinanyculture.Abriefsynopsisofeach
paperinthiscollectionisgivenbelow.
InMichaelO'
sopeningpaperinPartI,'
OperaLudentes:
the
SydneyOperaHouseatworkandplay'
asystemic-functionalanalysisof
architectureO'
Toole,1990,1994isusedtoconsiderinturntheExperien-
tial,InterpersonalandT
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