某餐饮品牌新店开业推广方案Word文档格式.docx

1、当然，M品牌品牌自身有也众多利于传播的方面，比如市场定位清晰、品牌个性鲜明、LOGO生动友好、广告语一针见血等。故此，我们只有充分利用现有资源结合市场现状，方能在休闲餐饮行业占据一方市场。 2（新店环境分析 M品牌首店开业地处江南新地商业街，是一处集购物、美食、娱乐、休闲为一体的地下商业街，紧临地铁江南西站出口，于2009年4月29日正式开业。虽然开业时间不长，但人气较旺，在餐饮品牌中已有大家乐、棒约翰、水果捞等入驻，是典型的地铁经济商圈，拥有极具成长性的商业发展空间。Conference is by Council party research decided held of once im

2、portant Conference, main task is in-depth learning implement XI General Secretary series important speech especially on two learn a do learning education of important indicates spirit, according to Central, and provincial and municipal on in all members in the carried out learn Constitution Party ru

3、les, and Speech series, be qualified party members learn the deployment requirements of education, for me two education work arrangements, education and guidance directly under the works of party members and further strengthening the conviction in ideal, keeping faithful to the party and set up bree

4、ze upright, play, dare, to speed up water conservancy reform and development efforts to provide a strong organizational guarantee. Just now, the XX gay announced municipal water systems two is Fertilization system, units of the party organization in accordance with the implementation plan, paying ca

5、reful attention to implementation. The following, according to the spirit of the Central, provincial and municipal party Committee, and conducted my municipal water system study and education, I wish to make three points. A, and deep awareness carried out learning education of important meaning part

6、y of 18 big yilai, to XI comrade for General Secretary of Central, around full strictly rule party made has series major deployment, played has a strictly rule party of combination fist, has carried out has party of mass line education practice activities, three strict three real topic education, fo

7、r solution members cadres especially County at level above leaders exists of highlight problem, advance full strictly rule party up to has very important of role, tube party rule party lost of Yu wide, and Lost in the loose, soft-lost problem has been greatly improved, ranks the overall quality has

8、been greatly improved. But also to M品牌店处地铁转入口50米处二楼，有着离主出入口较近的优势，亦由于店处二楼，且不具有大家乐有一楼明显引示空间，故初期也存在不易被消费者注意的问题，因此在引导标识运用上须多加考虑。二、 推广目标 鉴于市场环境及M品牌品牌现状，本次首店开业推广活动主要目标包括:1（通过科学合理的整合传播方案，提高目标受众对M品牌品牌的认知度;2（结合目标受众消费心理，制定兼具互动性与参与度的活动，增强受众对M品牌的友好度;3（为消费者制定具有吸引力的优惠方案，为首店销售业绩提供有力支持。三、 推广策略 1（线上线下，立体宣传;在这个信息爆炸的时

9、代，只有科学的整合传播策略才能令受众记忆犹新;新店开业前后，我们将结合网络营销传播方案，打造一次有的放矢、全面渗透的品牌传播活动。2（互动沟通，人气为先;有参与才能互动，故此，在活动设置上针对受众心理，便其既感有趣又有收获;站在我方立场，则要达到即有口碑又能让鳗鱼品牌形象深入心的目的。3（媒体组合，软硬兼施;硬广虽然关注度有限，但在目标受众集中的媒体投放配合制作精美的页面，对于初入市场的M品牌品牌传播正面作用不可抹杀;同时结合于媒体记者第三方软文报道，更值得受众信赖，非常有利于引导消费。4（优惠方案，引爆消费。在充满诱惑的当下，没有一个设计合理的优惠方案怎能吸引受众实际消费,只有做到“诱”“引

10、”“促”三位一体，才有可能引爆消费。四、 推广方案 1（活动主题:鳗鱼美食抢鲜尝 活动目的:通过免费试吃进行宣传口碑 活动时间:正式开业第一至三天 活动地点:M品牌江南西店 活动内容 活动期间光临M品牌江南西店，无需任何消费即可免费领取价值10元的鳗鱼小吃1份，每日奉上2000份，送完即止。2（活动主题二:智趣达人齐齐秀 借助互动游戏吸引人气，令M品牌品牌形象在参与中深入人心 活动期间光临M品牌江南西店，无需任何消费只需完成M品牌LOGO智趣拼图，即可免费领取价值12元的超酷多用公仔1个，每日限量1000份，送完即止。3（活动主题:百万大礼惠羊城 为消费者提供实实在在的优惠以促进销售 Conf

11、erence is by Council party research decided held of once important Conference, main task is in-depth learning implement XI General Secretary series important speech especially on 正式开业50天内 活动期间在广州派发价值2000000的优惠套餐，并且，到店惠顾任一食品加5元即可得价值25元魔幻变色杯1个，礼品数量有限，送完即止。五、 宣传媒体 1（可乐杂志 1（1开业当周封面通栏硬广宣传，借助可乐杂志购买点展示一周，令受众第一时间关注M品牌;1（2开业当周1/2版硬广宣传，封面通栏及硬广的组合应用，更有利于打造品牌形象;1（3开业第二周记者软文推介，借助媒体的第三方认证更易获得消费的认可。2（广州地铁报 education work arrangements, education and guidance directly under the works of part