人力资源第三章习题Word格式.docx

1、b. defining the business and developing a missionc. translating the mission into strategic goalsd. crafting a course of actione. implementing strategies（e; moderate;3. The purpose of a strategic plan it to identify ways to create or maintain a（n） _.a. differential advantageb. competitive advantagec.

2、 instrumental advantaged. success factore. all of the above（b; p. 79）4. What is the first step in the strategic management process?a. perform external and internal auditsb. define the business and its missionc. translate the mission into strategic goalsd. formulate a strategye. implement the strateg

3、y5. A _ is a general statement of intended direction that evokes emotional feelings in organization members.a. missionb. strategic planc. code of ethicsd. visione. none of the above（d;6. Vision statements focus on the _.a. pastb. presentc. futured. all of the above（c;7. A _ lays out what a business

4、strives to be while the _ lays out what it should be now.a. mission; visionb. vision; missionc. dream;d. goal; accomplishmente. CEO; CFO p. 80）8. Defining the business is the _ step in the strategic management process.a. firstb. secondc. thirdd. fourthe. fifth9. Performing external and internal audi

5、ts is the _ step in the strategic management process.10. The third step in the strategic management process is _.c. formulate new business and mission statements11. The sales director at WebMD is developing goals regarding sales revenue targets and the number of new medical-related content providers

6、 like hospitals and HMOs it must sign up per year. Which step of the strategic management process is WebMD working on?12. Last year, General Motors began a company-wide strategy to improve product quality and customer satisfaction. Recent reports show that GMs product recalls for the first half of t

7、he year are higher than for the entire previous year. GM explains that the figures support the corporate commitment to quality and satisfaction. Which step of the strategic management process is GM currently dealing with?e. evaluate performance p. 81）13. A _ serves to communicate who a company is an

8、d what it does. p. 79; AACSB: communication）14. The _ of the California Energy Commission is to assess and act through public and private partnerships to improve energy systems that promote a strong economy and a healthy environment.15. The _ of the California Energy Commission is for Californians t

9、o have energy choices that are affordable, reliable, diverse, safe, and environmentally acceptable.c. visiond. code of ethics16. The primary tool used in step two of strategic planning, external and internal audits, is the _.a. BCG matrixb. QSPM matrixc. SWOT analysisd. EPS/EBIT analysise. all are t

10、ools used in step two17. SWOT is an acronym for _.a. success will overcome threatsb. strengths, weaknesses, opportunities, and threatsc. strategic worldwide opportunities termsd. system-wide organizational tactics18. A strategy can also be called a _.a. planb. goalc. course of actiond. tactice. miss

11、ion19. A _ answers the question, “how do we get from here to there?”a. goalb. tacticc. strategyd. missione. vision20. Translating strategy into action is the essence of the _ step in the strategic management process. d. formulate a strategy to achieve strategic goals21. A companys _ strategy identif

12、ies the portfolio of businesses that comprise the company and ways in which these businesses relate to each other. a. functionalb. business-levelc. corporate-leveld. vertical integratione. competitive p. 82）22. _ is the process of assessing progress toward strategic goals and taking corrective actio

13、n as needed.a. Strategic managementb. Strategic planningc. Consolidationd. Strategic controle. Diversification23. What does a companys corporate-level strategy identify?a. how to build and strengthen the businesss long-term competitive position in the marketplaceb. the portfolio of businesses that c

14、omprise the companyc. the basic courses of action that each department will pursue in order to help the business attain its competitive goalsd. the possibility of becoming a low-cost leadere. the sources of uniqueness in the industry24. A companys _ strategy identifies the how to build and strengthe

15、n the businesss long-term competitive position in the marketplace.25. What does a companys business-level strategy identify?26. A companys _ strategy identifies the basic courses of action that each department will pursue in order to help the business attain its competitive goals.27. What does a com

16、panys functional-level strategy identify?28. A _ strategy implies that the firm will expand by adding new product lines.a. consolidationb. diversificationc. geographic expansiond. integration 29. Marriott may acquire a furniture-making business. What type of strategy is Marriott pursuing?30. Harley-

17、Davidson also owns a line of recreational vehicles. What type of strategy is Harley-Davidson pursuing?31. Winchester Rugs operates a website called . Winchester is following a _ strategy.d. vertical integration 32. _ means the firm is expanding by producing its own materials or acquiring a retail ou

18、tlet to sell its own products.a. Consolidationb. Diversificationc. Geographic expansiond. Vertical integration e. Competitive33. FedEx recently acquired Kinkos. FedEx stations have long existed in Kinkos stores to provide customers a convenient location. The acquisition illustrates that FedEx is fol

19、lowing a _ strategy.a. vertical integrationd. horizontal integration 34. Gateway is closing its retail stores nationwide to reduce its company size. This is an example of a _ strategy.35. Oracle recently purchased Hyperion Solutions. Both companies offered software sales and support to organizations. The purchase can be classified as execution of a _ strategy.b. integrationd. diversification 36. Strayer University offers courses in a variety of cities and states across the country and continues to open new facilities. It is pursuing a _ strategy.a