人力资源第三章习题Word格式.docx

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人力资源第三章习题Word格式.docx

b.definingthebusinessanddevelopingamission

c.translatingthemissionintostrategicgoals

d.craftingacourseofaction

e.implementingstrategies

(e;

moderate;

3.Thepurposeofastrategicplanittoidentifywaystocreateormaintaina(n)________.

a.differentialadvantage

b.competitiveadvantage

c.instrumentaladvantage

d.successfactor

e.alloftheabove

(b;

p.79)

4.Whatisthefirststepinthestrategicmanagementprocess?

a.performexternalandinternalaudits

b.definethebusinessanditsmission

c.translatethemissionintostrategicgoals

d.formulateastrategy

e.implementthestrategy

5.A________isageneralstatementofintendeddirectionthatevokesemotionalfeelingsinorganizationmembers.

a.mission

b.strategicplan

c.codeofethics

d.vision

e.noneoftheabove

(d;

6.Visionstatementsfocusonthe________.

a.past

b.present

c.future

d.alloftheabove

(c;

7.A________laysoutwhatabusinessstrivestobewhilethe________laysoutwhatitshouldbenow.

a.mission;

vision

b.vision;

mission

c.dream;

d.goal;

accomplishment

e.CEO;

CFO

p.80)

8.Definingthebusinessisthe________stepinthestrategicmanagementprocess.

a.first

b.second

c.third

d.fourth

e.fifth

9.Performingexternalandinternalauditsisthe________stepinthestrategicmanagementprocess.

10.Thethirdstepinthestrategicmanagementprocessis________.

c.formulatenewbusinessandmissionstatements

11.

ThesalesdirectoratWebMDisdevelopinggoalsregardingsalesrevenuetargetsandthenumberofnewmedical-relatedcontentproviderslikehospitalsandHMOsitmustsignupperyear.WhichstepofthestrategicmanagementprocessisWebMDworkingon?

12.Lastyear,GeneralMotorsbeganacompany-widestrategytoimproveproductqualityandcustomersatisfaction.RecentreportsshowthatGM’sproductrecallsforthefirsthalfoftheyeararehigherthanfortheentirepreviousyear.GMexplainsthatthefiguressupportthecorporatecommitmenttoqualityandsatisfaction.WhichstepofthestrategicmanagementprocessisGMcurrentlydealingwith?

e.evaluateperformance

p.81)

13.A________servestocommunicatewhoacompanyisandwhatitdoes.

p.79;

AACSB:

communication)

14.The________oftheCaliforniaEnergyCommissionistoassessandactthroughpublicandprivatepartnershipstoimproveenergysystemsthatpromoteastrongeconomyandahealthyenvironment.

15.

The________oftheCaliforniaEnergyCommissionisforCalifornianstohaveenergychoicesthatareaffordable,reliable,diverse,safe,andenvironmentallyacceptable.

c.vision

d.codeofethics

16.Theprimarytoolusedinsteptwoofstrategicplanning,externalandinternalaudits,isthe________.

a.BCGmatrix

b.QSPMmatrix

c.SWOTanalysis

d.EPS/EBITanalysis

e.allaretoolsusedinsteptwo

17.SWOTisanacronymfor________.

a.successwillovercomethreats

b.strengths,weaknesses,opportunities,andthreats

c.strategicworldwideopportunitiesterms

d.system-wideorganizationaltactics

18.Astrategycanalsobecalleda________.

a.plan

b.goal

c.courseofaction

d.tactic

e.mission

19.A________answersthequestion,“howdowegetfromheretothere?

a.goal

b.tactic

c.strategy

d.mission

e.vision

20.

Translatingstrategyintoactionistheessenceofthe________stepinthestrategicmanagementprocess.

d.formulateastrategytoachievestrategicgoals

21.Acompany’s________strategyidentifiestheportfolioofbusinessesthatcomprisethecompanyandwaysinwhichthesebusinessesrelatetoeachother.

a.functional

b.business-level

c.corporate-level

d.verticalintegration

e.competitive

p.82)

22.________istheprocessofassessingprogresstowardstrategicgoalsandtakingcorrectiveactionasneeded.

a.Strategicmanagement

b.Strategicplanning

c.Consolidation

d.Strategiccontrol

e.Diversification

23.Whatdoesacompany’scorporate-levelstrategyidentify?

a.howtobuildandstrengthenthebusiness’slong-termcompetitivepositioninthemarketplace

b.theportfolioofbusinessesthatcomprisethecompany

c.thebasiccoursesofactionthateachdepartmentwillpursueinordertohelpthebusinessattainitscompetitivegoals

d.thepossibilityofbecomingalow-costleader

e.thesourcesofuniquenessintheindustry

24.Acompany’s________strategyidentifiesthehowtobuildandstrengthenthebusiness’slong-termcompetitivepositioninthemarketplace.

25.Whatdoesacompany’sbusiness-levelstrategyidentify?

26.Acompany’s________strategyidentifiesthebasiccoursesofactionthateachdepartmentwillpursueinordertohelpthebusinessattainitscompetitivegoals.

27.Whatdoesacompany’sfunctional-levelstrategyidentify?

28.A________strategyimpliesthatthefirmwillexpandbyaddingnewproductlines.

a.consolidation

b.diversification

c.geographicexpansion

d.integration

29.

Marriottmayacquireafurniture-makingbusiness.WhattypeofstrategyisMarriottpursuing?

30.Harley-Davidsonalsoownsalineofrecreationalvehicles.WhattypeofstrategyisHarley-Davidsonpursuing?

31.WinchesterRugsoperatesawebsitecalled.Winchesterisfollowinga________strategy.

d.verticalintegration

32.________meansthefirmisexpandingbyproducingitsownmaterialsoracquiringaretailoutlettosellitsownproducts.

a.Consolidation

b.Diversification

c.Geographicexpansion

d.Verticalintegration

e.Competitive

33.FedExrecentlyacquiredKinko’s.FedExstationshavelongexistedinKinko’sstorestoprovidecustomersaconvenientlocation.TheacquisitionillustratesthatFedExisfollowinga________strategy.

a.verticalintegration

d.horizontalintegration

34.Gatewayisclosingitsretailstoresnationwidetoreduceitscompanysize.Thisisanexampleofa________strategy.

35.OraclerecentlypurchasedHyperionSolutions.Bothcompaniesofferedsoftwaresalesandsupporttoorganizations.Thepurchasecanbeclassifiedasexecutionofa________strategy.

b.integration

d.diversification

36.StrayerUniversityofferscoursesinavarietyofcitiesandstatesacrossthecountryandcontinuestoopennewfacilities.Itispursuinga________strategy.

a

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