人力资源第三章习题Word格式.docx
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b.definingthebusinessanddevelopingamission
c.translatingthemissionintostrategicgoals
d.craftingacourseofaction
e.implementingstrategies
(e;
moderate;
3.Thepurposeofastrategicplanittoidentifywaystocreateormaintaina(n)________.
a.differentialadvantage
b.competitiveadvantage
c.instrumentaladvantage
d.successfactor
e.alloftheabove
(b;
p.79)
4.Whatisthefirststepinthestrategicmanagementprocess?
a.performexternalandinternalaudits
b.definethebusinessanditsmission
c.translatethemissionintostrategicgoals
d.formulateastrategy
e.implementthestrategy
5.A________isageneralstatementofintendeddirectionthatevokesemotionalfeelingsinorganizationmembers.
a.mission
b.strategicplan
c.codeofethics
d.vision
e.noneoftheabove
(d;
6.Visionstatementsfocusonthe________.
a.past
b.present
c.future
d.alloftheabove
(c;
7.A________laysoutwhatabusinessstrivestobewhilethe________laysoutwhatitshouldbenow.
a.mission;
vision
b.vision;
mission
c.dream;
d.goal;
accomplishment
e.CEO;
CFO
p.80)
8.Definingthebusinessisthe________stepinthestrategicmanagementprocess.
a.first
b.second
c.third
d.fourth
e.fifth
9.Performingexternalandinternalauditsisthe________stepinthestrategicmanagementprocess.
10.Thethirdstepinthestrategicmanagementprocessis________.
c.formulatenewbusinessandmissionstatements
11.
ThesalesdirectoratWebMDisdevelopinggoalsregardingsalesrevenuetargetsandthenumberofnewmedical-relatedcontentproviderslikehospitalsandHMOsitmustsignupperyear.WhichstepofthestrategicmanagementprocessisWebMDworkingon?
12.Lastyear,GeneralMotorsbeganacompany-widestrategytoimproveproductqualityandcustomersatisfaction.RecentreportsshowthatGM’sproductrecallsforthefirsthalfoftheyeararehigherthanfortheentirepreviousyear.GMexplainsthatthefiguressupportthecorporatecommitmenttoqualityandsatisfaction.WhichstepofthestrategicmanagementprocessisGMcurrentlydealingwith?
e.evaluateperformance
p.81)
13.A________servestocommunicatewhoacompanyisandwhatitdoes.
p.79;
AACSB:
communication)
14.The________oftheCaliforniaEnergyCommissionistoassessandactthroughpublicandprivatepartnershipstoimproveenergysystemsthatpromoteastrongeconomyandahealthyenvironment.
15.
The________oftheCaliforniaEnergyCommissionisforCalifornianstohaveenergychoicesthatareaffordable,reliable,diverse,safe,andenvironmentallyacceptable.
c.vision
d.codeofethics
16.Theprimarytoolusedinsteptwoofstrategicplanning,externalandinternalaudits,isthe________.
a.BCGmatrix
b.QSPMmatrix
c.SWOTanalysis
d.EPS/EBITanalysis
e.allaretoolsusedinsteptwo
17.SWOTisanacronymfor________.
a.successwillovercomethreats
b.strengths,weaknesses,opportunities,andthreats
c.strategicworldwideopportunitiesterms
d.system-wideorganizationaltactics
18.Astrategycanalsobecalleda________.
a.plan
b.goal
c.courseofaction
d.tactic
e.mission
19.A________answersthequestion,“howdowegetfromheretothere?
”
a.goal
b.tactic
c.strategy
d.mission
e.vision
20.
Translatingstrategyintoactionistheessenceofthe________stepinthestrategicmanagementprocess.
d.formulateastrategytoachievestrategicgoals
21.Acompany’s________strategyidentifiestheportfolioofbusinessesthatcomprisethecompanyandwaysinwhichthesebusinessesrelatetoeachother.
a.functional
b.business-level
c.corporate-level
d.verticalintegration
e.competitive
p.82)
22.________istheprocessofassessingprogresstowardstrategicgoalsandtakingcorrectiveactionasneeded.
a.Strategicmanagement
b.Strategicplanning
c.Consolidation
d.Strategiccontrol
e.Diversification
23.Whatdoesacompany’scorporate-levelstrategyidentify?
a.howtobuildandstrengthenthebusiness’slong-termcompetitivepositioninthemarketplace
b.theportfolioofbusinessesthatcomprisethecompany
c.thebasiccoursesofactionthateachdepartmentwillpursueinordertohelpthebusinessattainitscompetitivegoals
d.thepossibilityofbecomingalow-costleader
e.thesourcesofuniquenessintheindustry
24.Acompany’s________strategyidentifiesthehowtobuildandstrengthenthebusiness’slong-termcompetitivepositioninthemarketplace.
25.Whatdoesacompany’sbusiness-levelstrategyidentify?
26.Acompany’s________strategyidentifiesthebasiccoursesofactionthateachdepartmentwillpursueinordertohelpthebusinessattainitscompetitivegoals.
27.Whatdoesacompany’sfunctional-levelstrategyidentify?
28.A________strategyimpliesthatthefirmwillexpandbyaddingnewproductlines.
a.consolidation
b.diversification
c.geographicexpansion
d.integration
29.
Marriottmayacquireafurniture-makingbusiness.WhattypeofstrategyisMarriottpursuing?
30.Harley-Davidsonalsoownsalineofrecreationalvehicles.WhattypeofstrategyisHarley-Davidsonpursuing?
31.WinchesterRugsoperatesawebsitecalled.Winchesterisfollowinga________strategy.
d.verticalintegration
32.________meansthefirmisexpandingbyproducingitsownmaterialsoracquiringaretailoutlettosellitsownproducts.
a.Consolidation
b.Diversification
c.Geographicexpansion
d.Verticalintegration
e.Competitive
33.FedExrecentlyacquiredKinko’s.FedExstationshavelongexistedinKinko’sstorestoprovidecustomersaconvenientlocation.TheacquisitionillustratesthatFedExisfollowinga________strategy.
a.verticalintegration
d.horizontalintegration
34.Gatewayisclosingitsretailstoresnationwidetoreduceitscompanysize.Thisisanexampleofa________strategy.
35.OraclerecentlypurchasedHyperionSolutions.Bothcompaniesofferedsoftwaresalesandsupporttoorganizations.Thepurchasecanbeclassifiedasexecutionofa________strategy.
b.integration
d.diversification
36.StrayerUniversityofferscoursesinavarietyofcitiesandstatesacrossthecountryandcontinuestoopennewfacilities.Itispursuinga________strategy.
a