雅思阅读理解考试试题及答案Word格式文档下载.docx

1、t always answer. Dr.Milliman found, for example, that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurants owners might be well advised to play up-tempo music to keep the customers movingunless of course, the resulting indigestion lead

2、s to /#plaints!1. The reason why background music is so popular is that . A. it can have a powerful effect on those who hear it B. it can help to create a soothing atmosphere C. it can boost sales or increase factory production everywhere D. it can make customers eat their meals quickly 2. Backgroun

3、d music means . A. light music that customers enjoy most B. fast music that makes people move fast C. slow music that can make customers enjoy their meals D. the music you are listening to while you are doing something 3. Restaurant owners /#plain about background music because . A. it results in in

4、digestion B. it increases their sales C. it keeps customers moving D. it decreases their sales 4. The word up-tempo music probably means. A. slow music B. fast music C. light music D. classical music 注释：1. spread to 传到，涉及，蔓延到 2. to begin with 首先，第一点（理由） To begin with, we must consider the faculties

5、of the staff all-sidedly. 首先，我们必须全面地考虑全体员工的素质。3. intend vt. 想要，打算，意指，意谓 4. boost 增进;改善 We need to boost our spirits. 我们需要鼓舞士气。5. have to be 美，口肯定是 毫无疑问是 6. receipt 收据;收条 When you have paid for sth., a receipt is given to you. 当你付了某个东西的钱时，就给了你收据。承受;收到 （pl） 收入;收益 higher receipts 高收入 7. slow down v.（使）

6、慢下来 答案：1 B 2 D 3 D 4 B 1. Consumers are to be presented with two rival new year advertising campaigns as the Food Standards Agency goes public in its battle with the industry over the labelling of unhealthy foods. 2. The Guardian has learned that the FSA will launch a series of 10-second television

7、adverts in January telling shoppers how to follow a red， amber and green traffic light labelling system on the front of food packs， which is designed to tackle Britains obesity epidemic. 3. The campaign is a direct response to a concerted attempt by leading food manufacturers and retailers， includin

8、g Kelloggs and Tesco， to derail the system. The industry fears that traffic lights would demonise entire categories of foods and could seriously damage the market for those that are fatty， salty or high in sugar. 4. The UK market for breakfast cereals is worth 1.27bn a year and the manufacturers fea

9、r it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar. 5. The industry is planning a major marketing campaign for a /#peting labelling system which avoids colour-coding in favour of information about the pe

10、rcentage of guideline daily amounts of fat， salt and sugar contained in their products. 6. The battle for the nations diet /#es as new rules on television advertising /#e into force in January which will bar adverts for unhealthy foods from /#mercial breaks during programmes aimed at children. Sourc

11、es at the TV regulators are braced for a legal challenge from the industry and have described the lobbying efforts to block any new ad ban or colour-coded labelling as the most ferocious weve ever experienced. 7. Of/#s chief executive， Ed Richards， said: We are prepared to face up to any legal actio

12、n from the industry， but we very much hope it will not be necessary. The FSA said it was expecting an onslaught from the industry in January. Senior FSA officials said the manufacturers efforts to undermine its proposals on labelling could threaten the agencys credibility. 8. Terrence Collis， FSA di

13、rector of /#munications， dismissed claims that the proposals were not based on science. We have some of the most respected scientists in Europe， both within the FSA and in our independent advisory /#mittees. It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to und

14、ermine its credibility. 9. The FSA is understood to have briefed its ad agency， United， before Christmas， and will aim to air ads that are non-confrontational， humorous and factual as a counterweight to industrys efforts about the same time. The agency， however， will have a tiny fraction of the budg

15、et available to the industry. 10. Gavin Neath， chairman of Unilever UK and president of the Food and Drink Federation， has said that the industry has made enormous progress but could not aept red stop signs on its food. 11. Alastair Sykes， chief executive of Nestl UK， said that under the FSA proposa

16、ls all his /#panys confectionery and most of its cereals would score a red. Are we saying people shouldnt eat confectionery? Were driven by consumers and what they want， and much of what we do has been to make our products healthier， he said. 12. Chris Wermann， director of /#munications at Kelloggs，

17、 said: In principle we could never aept traffic light labelling. 13. The rival labelling scheme introduced by Kelloggs， Danone， Unilever， Nestl， Kraft and Tesco and now favoured by 21 manufacturers， uses an industry-devised system based on identifying GDAs of key nutrients. Tesco says it has tested

18、both traffic lights and GDA labels in its stores and that the latter increased sales of healthier foods. 14. But the FSA said it could not live with this GDA system alone because it was not scientific or easy for shoppers to understand at a glance. Answer the questions below using NO MORE THAN THREE

19、 WORDS from the passage for each answer. 1. When will instructions be given on reading the color-coded labels?2. Where can customers find the red light labels?3. What problem is the FSA trying to handle with the labeling system?4. Which product sells well but may not be healthy?5. What information，

20、aording to the manufacturers， can be labeled on products?6. What can not be advertised during childrens programmes?Use the information in the text to match the people with the opinions below. Write the appropriate letter for questions 1-7. NB You may use any letter more than once. A Ed Richard B Ter

21、rence Collis C Gavin Neath D Alastair Sykes E Chris Wermann 7. Generally we will not agree to use the red light labels. 8. It is unreasonable to doubt if FSA is trustworthy. 9. We are trying to meet our consumers needs. 10. The food industry has been improving greatly. 11. The color-coded labeling s

22、ystem is scientific. 12. Our products will be labeled unhealthy by the FSA. 13. We are ready to confront the manufacturers. 1. 答案： January （见第2段：The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red， amber and green

23、 traffic light labelling system on the front of food packs， which is designed to tackle Britains obesity epidemic.） 2. 答案：food packs/packaging （见第2段：The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red， amber and g

24、reen traffic light labelling system on the front of food packs， which is designed to tackle Britains obesity epidemic. 或者在第4段中也提到另一个答案：The UK market for breakfast cereals is worth 1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing att

25、ention to the fact that the majority are high in salt and/or sugar.） 3. 答案： obesity epidemic （见第2段：4. 答案： cereals （见第4段：5. 答案：guieline daily amounts/GDAs （见第5段：The industry is planning a major marketing campaign for a /#peting labelling system which avoids colour-coding in favour of information abou

26、t the percentage of guideline daily amounts of fat， salt and sugar contained in their products.） 6. 答案：unhealthy foods （见第6段第1句：The battle for the nations diet /#es as new rules on television advertising /#e into force in January which will bar adverts for unhealthy foods from /#mercial breaks durin

27、g programmes aimed at children.） 7. 答案：E 8. 答案：B （见第8段最后一句：It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to undermine its credibility.） 9. 答案：D （见第11段最后1句：Were driven by consumers and what they want， and much of what we do has been to make our products healthier.） 10. 答案：C （见