1、Usugi:Can I help you?Er, thank you but Im just looking at the moment.Yes, please do. Have you come across our product before?I think I have heard of them, yes.We are relatively new but Golf Pro is acquiring a reputation very quickly. We have become world leaders in metal woods.Really? Well, actually
2、 I am quite interested in metal woods. Could you tell me what the prices are in this range?Of course. The prices start at 90 pounds and they go up to 149 pounds.Did you say 149 pounds?Yes, thats right. I wonder if you would be interested in our new range of ladies clubs as well?Well, possibly. Do yo
3、u think you could give me the prices?Yes. The range is called Golf Pro Lady and the full set of nine irons comes to 465 pounds. Woods, the set of three is 240 pounds and putters are 46 pounds each.So, that was 46 pounds each, wasnt it?Yes, 46 pounds each.Right, thank you, do you have some informatio
4、n about your top of the range full set of clubs as well?Of course. That is our Golf Pro X. This is real state-of-the-art when it comes to professional clubs. The set of nine irons comes to 835 pounds. Very reasonable I think youll agree.Mmm, not bad.Would you like to try one out in the practice area
5、?Er, no thank you. Im afraid I dont have time at the moment. But I would like to read some more about your products.Of course. Here are some of our latest brochures with up-to-date information on the full ranges. And also my card.Thank you.Please contact me if you need any more information.Part II W
6、itty Ways to SuccessKey wordsDosDontsFirst impressionabout three 1 or 2 pumps be firm but not crushingat waist levelthe limp handshakethe bone-crusherthe two-handed handshakedownupE-mailbusiness format e-mail buttons carbon copy (cc)Sensitive; conflict Casualsmiley face; winking capitalizing carbon
7、copy (cc) the bossPeople managementpraise; criticizemind readingreturn your phone call cop toYou love your job, you work hard, put in the extra hours, and think youre on the fast track to success. But did you realize that bad manners could derail your career overnight?Cynthia Lett (Career Consultant
8、): Skills are exceptionally important. However, if you cant present yourself in a way that others would want to listen to you, and to work with you on a daily basis, then its going to be a different situation for you in business, and thats what etiquette is. The experts say there are tried and teste
9、d tips and tricks to smooth over even the most awkward etiquette moments. And while some of them may seem like common sense, when it comes to office behavior, you better over all your bases.Key Word: First ImpressionThe first step to avoiding the pink slip, make a strong first impression. Imagine. Y
10、ou only have seconds to determine how successful youll be in business. Well, it happens every time you meet someone new.Cynthia: The first impression is made in the first five seconds. They are absolutely critical. And the reason they are critical is because, as human beings, we dont like to be wron
11、g. So, once we have made a judgment about somebody, we hold on to it for dear life.Your first impression starts with the handshake. In the business world, a bad handshake can signify that youre a loser. Make sure you dont practice any of Cynthias less than impressive greetings. The limp handshake, t
12、he pumper, the bone-crusher, the two-handed handshake.Okay, enough with what not to do. Better to accentuate the positive. What makes a good handshake? Well, it lasts about three seconds, with one or two pumps from the elbow. It should be firm but not crushing. And it should always be at waist level
13、, never too fat above or below.If youre introducing the new secretary to the CEO, remember this rule. Introduce down, not up. So repeat after me, “Mr. CEO, Id like to introduce you to the new secretary,” not the other way around. E-mailNow that youve mastered the first five seconds, what about the r
14、est of your career? Each day, over four hundred forty million mailboxes receive nearly 12 billion e-mails, each one a distinct opportunity to trip up your skyward corporate climb.Michelle Conlin (Editor, Business Week): Never, ever deal in e-mail with anything thats either sensitive or could lead to
15、 a conflict.This may seem obvious, but with e-mail, small beefs get blown up into earthshaking crises, because the “people factor” is removed.And one thing to always avoid if you want to be taken seriously, a casual tone.Michelle: People really get tripped up because e-mail has kind of this free-for
16、m nature, but whenever youre using e-mail in a business sense, you must keep to business format.That means you should save he smiley face and the winking emotions for your kids e-mail. They have no place in business communications.Also, dont try to emphasize a point by capitalizing. Typing in all ca
17、ps means YOURE YELLING!And what about the dreaded carbon copy feature? Only use it when youre scheduling a group of people, lets say, for a meeting. A big no-no is to cc the boss on everything just to prove that youre doing work.Keeping your e-mail buttons straight will stop you from becoming the of
18、fice dunce. People Management A 1997 study says that forty percent of new management hires fail in their first job. The reason? Inability to build good relationships with peers and subordinates. So heres some helpful hints.Praise in public, criticize in private. A sense of discretion in such matters
19、 will not only help build teams, but will also build respect for you. When it comes o sharing personal issues at work, a rule of thumb is to only share things that you wouldnt mind reading in tomorrows newspaper.And, perhaps the most basic rule thats neglected, but according to the experts, has the
20、biggest payoff, always return your phone calls.Well, by now it ought to be pretty clear, bad office etiquette can really trip you up. Good etiquette can make you the company star.Our last minute advice nobodys perfect, and youre bound to screw up sometimes. So, if you make that faux pas, cop to it.
21、Its good etiquette and good office politics. The act of apologizing many seems to be a way of giving away your power, but in essence, showing that that mistake is important to you to correct increase your power. Seems simple enough. Now your job is to take these easy steps to office etiquette and pu
22、t them to good use.Part III Technology in doing businessExercise A. 1. technologies; efficiency and sales2. in the digital world3. computer internet4. electronic commerce; consumers5. embrace; dieB. Keys:1. F 2. T 3. F 4. F 5. TMany analysts say the revolution in technology will cause a revolution i
23、n the way companies do business. Among those experts is Bill Gates, founder of the Microsoft Company and widely regarded as one of the most influential men in the computer industry. The Microsoft founder recently discussed his ideas in New York. Bill Gates says most businesses are still not taking a
24、dvantage of existing technologies to increase efficiency and sales. He believes the majority of companies are receiving only about 20% of the advantages they could gain through technology. If you just have the PCs in a company, and mainly what youre doing is sharing some files, and creating document
25、s with them and not running the fundamental information flow through those PCs, then the value you are losing is greater than the value you are receiving. Its still probably a worthwhile investment. Mr. Gates says many business leaders have sought his ideas on the effective use of technology and he
26、responded with a new book titled Business at the Speed of Thought. He believes all businesses must learn to operate in the digital world.I think that, in most industries, if you keep trying to do business the way youve done it in the past, thats going to create a real problem because you wont be as
27、responsive, you wont be as efficient, as the people who are embracing the new approaches. Were seeing an incredible number of new start-ups coming into businesses, taking the interest as given, assuming that the information is there and they can reach out to their customers in this new way. Bill Gat
28、es discussed his ideas at a recent entertainment industry conference sponsored by a Variety Magazine and the Schroeder Investment Company. He told the meeting the computer internet is actually redefining what a market is. He gave an example of a highly specialized business which has used the interne
29、t to expand its market.Theres a small company up in Wisconsin, that refurbishes old phones, or sells really old phones. Now thats a business that they couldnt have been in the old world because in any city they put a store in, they just wouldnt find enough customers. Because on the internet, they ha
30、ve a whole world, who happens to want this able to find them, their business is growing, they are hiring new people, and you know, its kind of a a specialized business. So thats a really profound thing because it wouldnt have been possible without the Internet there to form the new marketplace. Microsoft Chairman Bill Gates believes electronic commerce will grow rapidly in the next decade. That, he says, will give new power to consumers.I have no doubt that in terms of the consumer
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