1、C:architectureD:customs答案: views, attitudes, cus to ms】2问题Originally Geert Hofsted developed a model thatidentifies four primary cultural dimensions: ,Individualism versus Collectivism, Power DistanceLong- versus Short-Term OrientationUncertainty AvoidanceMasculinity versus Femininity答 案: 【Power Dis
2、tance, Uncertainty Avoidance, Masculinity versus Femininity3、 问题:Chinese consumers can be ascribed to the values of conformity and facen 对错【对】4、 问题:It’s bet ter for advertisers to realize and t ake note of the different cultural values and make corresponding adjustments to their advertising ap
3、peals5、问题:The Americans have the spirit of innovation and risk-taking They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers【错】见而课:商业宣讲实践1 问题:In the presentation of GTech, the first part is to introduce some basic information about GTech2
4、、 问题:PPT with paragraphs of text significantly decreases the attention of the audience.3、 问 题 :Keeping your hands in your pockets during the presentation shows your confidence.Images in PPT can distract people&:s at ten tion and make the message less powerful.A subtle nod, smile or placement of your
5、 hands can drastically change the meaning of your words6 问题:What is the most obvious difference among informative presentat i on, persuasive presentat ion, and goodwi11presentation?()选项:the audiencethe informat i onthe purposethe language【the purpose7.问题:GTech is a _ company ()foodtechnicalmediacons
6、ultative【food问题:Which is NOT the need of Japanese hospitals on robotnurses? ()error-orientedintegratedautonomouserror-free 【error-oriented 9 .问题:Which can NOT help you identify your audience inpreparing a business presentation? AgeAppearanceOccupationInterest 【Appearance 10 fn Which can NOT attract
7、audience&sattention?( )Use a rising intonationStress important wordsUse short sentences at the start of a pointKeep on talking【Keep on talking障碍与沟通&跨文化商务案例分析What are the reasons for the Toyota Recall Crisis?The failure of the public relationsA culture of deferenceEmployee&s LoyaltyCommunication acro
8、ss cultures The failure of the public relations, A culture of deference, Employee&s Loyalty, Communication across cultures2 问题:When responding to consumer safety issues, the typical Japanese corporation&s response is _Minimization of the problemReluctance to recall the productCriticize the team memb
9、erstoo little compassion and concern for customers Minimization of the problem, Reluctance to recall theproduct,too little compassion and concern for customers】3、问题:There are many ways of examining cultural differences and their impact on international management Culture can affect _technology trans
10、fermanagerial attitudesmanagerial ideologybusiness-government relations 【technology transfer, managerial attitudes, managerialideology, business-government relations】4 问题:How can the culture of a society directly affectmanagement approaches?centralized versus decentralized decision makingsafety vers
11、us riskstability versus innovation individual versus organization loyalty 1【 centralized versus decentralized decisionmaking, safety versus risk,stability versus innovationWhich statement in the following French culture is not right?Social class is important and social interactions are affected by c
12、lass stereotypesThe French may admire or be fascinated with people who disagree with them.The French are very status conscious, and they like to provide signs of their statusThe French focus on good connections, which can result in lower costs for doing business The French focus on good connections,
13、 which can result in lower costs for doing business】6、问题:Which factor needs to be considered when pursuing business in Brazil?Physical contact is acceptable as a form of communication.Brazilians tend to trust others,so be sure to form a strong relationship before bringing up business issuesAppearance is very importont, as it will reflect both you and your company.Patience is not important. 【Physical contact is acceptable as a form of communication. , Appearance is very important, as it will reflect both you and your company.】
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