IB07PPT资料.ppt

1、Part III:#ManagementPart III:#ManagementIntroduction to BusinessIntroduction to Business 3e3e7Introduction to BusinessJeffMadura7Managing EffectivelyPart III ManagementPart III Management Chapter 7 Learning GoalsIdentify the levels of management.Identify the key functions of managers.Describe the sk

2、ills that managers need.Describe methods that managers can use to utilize their time effectively.2Key Termsautocratic专制的 conceptual skills 概念技能contingency planning 权变计划controlling 控制 decision-making skills 决策技能free-rein 自由放任式的initiative 动机interpersonal skills 人际交往技能3Key Termsleading 领导middle managem

3、ent 中层管理mission statement（公司、团体等的）宗旨operational planning 业务规划 organization 组织participative 参与（型）的planning 计划procedures 程序,步骤 strategic plan 战略规划 4Key Termssupervisory（first-line）management 监督管理 tactical planning 战术规划战术规划 technical skills 技术性技能,专门技术 time management 时间管理时间管理 top（high-level）management

4、高层管理 5Levels of Management Top（high level）Management:#Managers in positions such as president,chief executive officer,chief financial officer who make decisions regarding the firms long-tern objectivesMiddle Management:#managers who are often responsible for the firms short-term decisionsSupervisory

5、（first-line）Management:#managers who are usually highly involved with the employees and who engage in the day-to-day production processTypes of Decisions by Different Levels of Management:#Exhibit 7.16Comparison of Responsibilities among Managers（Exhibit 7.2）Exhibit 7.27Functions of ManagersPlanning

6、Preparation for future business conditionsOrganizingThe organization of employees and other resources in a manner consistent with the firms goalsLeadingThe process of influencing the habits of others to achieve a common goalControllingThe monitoring and evaluating tasks8PlanningMission statement des

7、cribes the firms primary goal.Strategic plan identifies the long-term business focus,perhaps three to five years.It typically includes goals and strategies to satisfy the mission.Tactical planning are smaller scale plans（over one or two years）that are consistent with the firms strategic plan.Operati

8、onal planning establishes the methods to be used in the near future（such as the next year）to achieve the tactical plans.Contingency planning are alternative plans developed for various possible business conditions.9What is a Mission StatementMission or Purpose is a precise description of what an org

9、anization does.It should describe the business the organization is in.It is a definition of“why”the organization exists currently.Each member of an organization should be able to verbally express this mission.10Mission Statement SamplesOur goal is simply stated.We want to be the best service organiz

10、ation in the world.（IBM）FedEx is committed to our People-Service-Profit Philosophy.We will produce outstanding financial returns by providing totally reliable,competitively superior,global,air-ground transportation of high-priority goods and documents that require rapid,time-certain delivery.（Federa

11、l Express）To give ordinary folk the chance to buy the same thing as rich people.（Wal-Mart）11Strategic PlanStrategic planning is an organizations process of defining its strategy,or direction,and making decisions on allocating its resources to pursue this strategy.Various business analysis techniques

12、 can be used in strategic planning,including SWOT analysis（Strengths,Weaknesses,Opportunities,and Threats）,PEST analysis（Political,Economic,Social,and Technological）and other analysis.12Strategic PlanThe basic strategic planning processincludes:#1.Identify your purpose（mission statement）2.Select the

13、 goals your organization must reach if it is to accomplish your mission 3.Identify specific approaches or strategies that must be implemented to reach each goal 13What differentiates tactical plan from strategic plan?#A tactical plan lays out the procedures and plans for getting close to the defined

14、 strategy.For example,the strategic plan is to become a market leader in female executive designer clothes.The tactical plan might include hiring a top female corporate as the brand ambassador for the collection,setting up the retail store in downtown area,offering special discounts for certain corp

15、orate customers.14How Planning Functions Are RelatedExhibit 7.415OrganizingOrganizing the organization of employees and other resources in a manner that is consistent with the firms goals.proceeds once the firms goals are established（planning）16LeadingLeading-Process of influencing the habits of oth

16、ers to achieve a common goal by:#CommunicatingServing as a role model Providing incentivesincentive:#the willingness to take action17Leadership StylesAutocratic Managers retain full authority for decision making.-Employees have little or no input in decision making but are instructed to carry out tasks as ordered.Employees may become dissatisfied.-Effective for managing employees with low skill levels or high turnover rate.-Top management may use autocratic leadership style.-Can be used to establish gener