IB07PPT资料.ppt

IB07PPT资料.ppt

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PartIII:

@#@ManagementPartIII:

@#@ManagementIntroductiontoBusinessIntroductiontoBusiness3e3e7IntroductiontoBusinessJeffMadura7ManagingEffectivelyPartIIIManagementPartIIIManagementChapter7LearningGoalsIdentifythelevelsofmanagement.Identifythekeyfunctionsofmanagers.Describetheskillsthatmanagersneed.Describemethodsthatmanagerscanusetoutilizetheirtimeeffectively.2KeyTermsautocratic专制的conceptualskills概念技能contingencyplanning权变计划controlling控制decision-makingskills决策技能free-rein自由放任式的initiative动机interpersonalskills人际交往技能3KeyTermsleading领导middlemanagement中层管理missionstatement（公司、团体等的）宗旨operationalplanning业务规划organization组织participative参与（型）的planning计划procedures程序,步骤strategicplan战略规划4KeyTermssupervisory（first-line）management监督管理tacticalplanning战术规划战术规划technicalskills技术性技能,专门技术timemanagement时间管理时间管理top（high-level）management高层管理5LevelsofManagementTop（highlevel）Management:

@#@Managersinpositionssuchaspresident,chiefexecutiveofficer,chieffinancialofficerwhomakedecisionsregardingthefirmslong-ternobjectivesMiddleManagement:

@#@managerswhoareoftenresponsibleforthefirmsshort-termdecisionsSupervisory（first-line）Management:

@#@managerswhoareusuallyhighlyinvolvedwiththeemployeesandwhoengageintheday-to-dayproductionprocessTypesofDecisionsbyDifferentLevelsofManagement:

@#@Exhibit7.16ComparisonofResponsibilitiesamongManagers（Exhibit7.2）Exhibit7.27FunctionsofManagersPlanningPreparationforfuturebusinessconditionsOrganizingTheorganizationofemployeesandotherresourcesinamannerconsistentwiththefirmsgoalsLeadingTheprocessofinfluencingthehabitsofotherstoachieveacommongoalControllingThemonitoringandevaluatingtasks8PlanningMissionstatementdescribesthefirmsprimarygoal.Strategicplanidentifiesthelong-termbusinessfocus,perhapsthreetofiveyears.Ittypicallyincludesgoalsandstrategiestosatisfythemission.Tacticalplanningaresmallerscaleplans（overoneortwoyears）thatareconsistentwiththefirmsstrategicplan.Operationalplanningestablishesthemethodstobeusedinthenearfuture（suchasthenextyear）toachievethetacticalplans.Contingencyplanningarealternativeplansdevelopedforvariouspossiblebusinessconditions.9WhatisaMissionStatementMissionorPurposeisaprecisedescriptionofwhatanorganizationdoes.Itshoulddescribethebusinesstheorganizationisin.Itisadefinitionof“why”theorganizationexistscurrently.Eachmemberofanorganizationshouldbeabletoverballyexpressthismission.10MissionStatementSamplesOurgoalissimplystated.Wewanttobethebestserviceorganizationintheworld.（IBM）FedExiscommittedtoourPeople-Service-ProfitPhilosophy.Wewillproduceoutstandingfinancialreturnsbyprovidingtotallyreliable,competitivelysuperior,global,air-groundtransportationofhigh-prioritygoodsanddocumentsthatrequirerapid,time-certaindelivery.（FederalExpress）Togiveordinaryfolkthechancetobuythesamethingasrichpeople.（Wal-Mart）11StrategicPlanStrategicplanningisanorganizationsprocessofdefiningitsstrategy,ordirection,andmakingdecisionsonallocatingitsresourcestopursuethisstrategy.Variousbusinessanalysistechniquescanbeusedinstrategicplanning,includingSWOTanalysis（Strengths,Weaknesses,Opportunities,andThreats）,PESTanalysis（Political,Economic,Social,andTechnological）andotheranalysis.12StrategicPlanThebasicstrategicplanningprocessincludes:

@#@1.Identifyyourpurpose（missionstatement）2.Selectthegoalsyourorganizationmustreachifitistoaccomplishyourmission3.Identifyspecificapproachesorstrategiesthatmustbeimplementedtoreacheachgoal13Whatdifferentiatestacticalplanfromstrategicplan?

@#@Atacticalplanlaysouttheproceduresandplansforgettingclosetothedefinedstrategy.Forexample,thestrategicplanistobecomeamarketleaderinfemaleexecutivedesignerclothes.Thetacticalplanmightincludehiringatopfemalecorporateasthebrandambassadorforthecollection,settinguptheretailstoreindowntownarea,offeringspecialdiscountsforcertaincorporatecustomers.14HowPlanningFunctionsAreRelatedExhibit7.415OrganizingOrganizingtheorganizationofemployeesandotherresourcesinamannerthatisconsistentwiththefirmsgoals.proceedsoncethefirmsgoalsareestablished（planning）16LeadingLeading-Processofinfluencingthehabitsofotherstoachieveacommongoalby:

@#@CommunicatingServingasarolemodelProvidingincentivesincentive:

@#@thewillingnesstotakeaction17LeadershipStylesAutocraticManagersretainfullauthorityfordecisionmaking.-Employeeshavelittleornoinputindecisionmakingbutareinstructedtocarryouttasksasordered.Employeesmaybecomedissatisfied.-Effectiveformanagingemployeeswithlowskilllevelsorhighturnoverrate.-Topmanagementmayuseautocraticleadershipstyle.-Canbeusedtoestablishgener