Organizational Development Plan to Encourage Change and InnovationWord文档格式.docx

1、1. Background Introduction1.1. Organization ProfileThe organization （abbreviation CCDI） is a large architectural consulting firm founded in 1994, which provides integrated services for urban construction and development. It has business units covering broad industry sectors to achieve specialization

2、. Five regional offices that are located in Shanghai, Beijing, Shenzhen, Chengdu and New York, as well as branches and representative offices in Chongqing, Nanjing, Tianjin, Wuhan, Xian, and Kunming, set up its operations cross-regionally. Successful cases of this organization include National Aquat

3、ics Center - Water Cube, National Tennis Center, Shenzhen Pingan International Financial Center, Rockbund Shanghai, Jinan Olympic Sports Center, Shenzhen Dameisha Vanke Center, Hangzhou Olympic Sports Center, Harbin West Railway Station, Harbin Taiping International Airport, Kunlun Apartment CBD Bei

4、jing, City Crossing Shenzhen Phase II, Tianjin Vanke Crystal City and Tianjin International Cruise Home Port. Since its founding, this organization has made remarkable technological advancements in independent innovation and environmental protection （CCDI 2011）.1.2. Staff StructureCCDI adopts a mode

5、rn enterprise management system to set up practical operational policies that maximize the capabilities of a Chinese design firm. It employs nearly four thousand outstanding architects, engineers, planners, consultants, project managers and management consulting professionals. To offer consulting, a

6、rchitectural design, construction management, engineering, and other related services in the fields of general building, rail transportation, industries, etc. It strives to provide its customers with systemic and comprehensive solutions （CCDI 2011）.1.3. Service and ClientsIts service covers four bas

7、ic fields namely consultancy, design, management, and engineering. These service activities help clients with the initial phase of their capital investments, understand the effect of all factors on future investment returns and finally develop a plan for project implementation. It uses advanced engi

8、neering techniques and innovative concepts to meet functional requirements while achieving a high investment / performance ratio. CCDIs highly developed and standardized project management expertise; clients are able to realize their ideas through established methods. It fastidiously balances time,

9、cost and quality for each project by using proven system integration, site operation and project maintenance techniques. And its Engineering consulting, following the general plan and the architectural design, further improves the urban infrastructure construction and the environmental protection. I

10、n addition, this service controls project management and project implementation.CCDIs clients from more than 40 countries and regions that focus on different industries like sports, residential, commercial & office, cultural, education, hotel, transportation, and hospital. （CCDI 2011）1.4. CultureAt

11、CCDI, all the members cherish the urban environment they are living in. To reflect this priority, CCDI takes on social responsibility to contribute to the scientific development of Chinas urbanization and the release of engineering professionals creativity （CCDI 2011）. CCDI regards all its employees

12、 as the tree that can support the society to reach the sustainable development. Its manifesto is “Construct the forest to let the trees grow up（營造森林，讓樹木成長）。”Based on this culture, CCDI established its corporate university in the year of 2005 and provide different types of courses to its members.2. C

13、urrent situationCCDI runs based on the 7-S Framework （Waterman, Peters et al. 1980） created by the McKinsey in which the seven key elements of an organization, namely, the structure, measurement system, management style, staff characteristics, distinctive staff skills, strategy/action plan, and shar

14、ed values are identified（Plessis, Plessis et al. 1999）. During this period, CCDI experienced significant transformational organization change aimed at ensuring that the organization is flexible and able to rapidly respond to the competitive market place.2.1. Organization StructureFaced off todays kn

15、owledge economy, knowledge, which can be regard as intellectual capital is now becoming a new source of wealth for organizations and definitely is engine of economic and social development personality and organizational development is possible. CCDI regards itself as the knowledge-intensive organization that focuses on the learning and innovation of its development. CCDI reorganizes its organization according to several researches and analyze. And also establish an organization structure model that emphasizes some of the basic processes involved in coordination（Malone 1986）.