高中英语创新方案译林版必修4江苏专版Unit 1 Section 5 Word版含答案文档格式.docx

1、CGathering information from the research.DGuessing how the audience will react.3Which of the following is NOT the step of building an ad campaign?ADoing research on the topic.BDetermining the target audience.CChoosing the forms of media.DCaring about the issue.4The handout is to _.Ateach us how to b

2、uild an ad campaignBtell us what an ad campaign isCshow us where we can put an adDexplain to us why we should build an ad campaign答案：1.A2.C3.D4.A.Read the text Antismoking ad campaign and decide whether the following statements are true （T） or false （F）1Teenage students think that smoking is somethi

3、ng enjoyable.（ T ）2Asia has the largest numbers of smokers in the world.（ F ）3It seems that young people dont care about their health and future.（ F ）4An antismoking campaign may result in teenagers parents stopping smoking.（ T ）.Fill in each blank with no more than three words according to the text

4、s.How to build an ad campaign Basic informationDetailsExample：Antismoking ad campaignWhoDetermine your target audience by researching and （1）analyzing/analysing_related_information.The target audience of our ad campaign is highschool teenagers.WhatBefore planning a public welfare campaign, you need

5、to know：What your audience already know；What they focus on；Whether there is any history （2）appealing_to them；How the problem produces （3）an_effect/influence on their lives.（5）Educating them about the bad physical effects of smokingExplaining how much （6）benefit they can get from giving up smokingSho

6、wing how smoking causes （7）damage to their healthHowYou can （4）choose from a variety of ways to make your messages understood by your target audience.Putting （8）large_posters around the school with our logo and slogan（9）Offering/Giving students more information about smoking on our websitePublishing

7、 an article in the school magazine to （10）inform students of the dangers of smokingOrganizing an essay competition.单词拼写1The role of the news media （媒体） in forming public opinion is very important.2Cars without security devices are an easy target （目标） for the thief.3He let me buy a packet （包） of gum

8、for him.4The police appealed （呼吁） to the audience not to panic, saying that there was no immediate danger.5If you urge （力劝） someone to do something, you try hard to persuade him to do it.拓展词汇6determinevt.确定，查明；决定；裁决determined adj.坚决的，有决心的determination n决心7analysisn分析，分析结果analyse vt.分析8reactvi.做出反应，回

9、应reaction n反应，回应 9personallyadv.个别地；就本人而言；本人，亲自personal adj.个人的，私人的person n人10poisonousadj.有毒的poison n有毒物；毒药11smokern吸烟者smoke v吸烟n.烟12shockvt.使震惊，使惊愕 n震惊，惊愕shocking adj.令人震惊的shocked adj.（人）感到震惊的巧记单词例词规律派生词determine去eationdeterminationv.（a）tionn.poisonouspoisonousn.ousadj.补全短语1figure out明白，弄懂2in adva

10、nce 预先，提前3appeal to吸引，引起兴趣4be concerned about关心5get sth. across使被理解6give up 放弃，戒掉7result in结果，导致8discourage sb. from doing sth. 阻止某人做某事9provide . with 给提供10inform sb. about 通知/告知某人11put together组织；整理出；组装12die from死于，因而死1教材原句It is important to figure out exactly what you want to tell the audience and

11、 what you are trying to get them to do.重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。句型点拨It isadj.（for sb.） to do sth.句型。佳句赏析In many houses it is necessary to put a limit on the time the children can watch TV.大多数家庭对孩子看电视的时间加以限制是必要的。2教材原句When planning a public welfare campaign, you may want to ask yourself .在设计公益广告宣传

12、活动时，你可能想要问自己句型点拨状语从句的省略。佳句赏析When very young, she began to learn to play the piano.她很小时就开始学习弹钢琴。 How do you build an ad campaign?Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. When you start a successful a

13、d campaign, you must have a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and te

14、levision.There are three major questions you must first consider：1 Who is the audience for your ad campaign?The people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It