高中英语创新方案译林版必修4江苏专版Unit 1 Section 5 Word版含答案文档格式.docx

高中英语创新方案译林版必修4江苏专版Unit 1 Section 5 Word版含答案文档格式.docx

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C．Gatheringinformationfromtheresearch.

D．Guessinghowtheaudiencewillreact.

3．WhichofthefollowingisNOTthestepofbuildinganadcampaign?

A．Doingresearchonthetopic.

B．Determiningthetargetaudience.

C．Choosingtheformsofmedia.

D．Caringabouttheissue.

4．Thehandoutisto________.

A．teachushowtobuildanadcampaign

B．telluswhatanadcampaignis

C．showuswherewecanputanad

D．explaintouswhyweshouldbuildanadcampaign

答案：

1.A　2.C　3.D　4.A

Ⅱ.ReadthetextAntismokingadcampaignanddecidewhetherthefollowingstatementsaretrue（T）orfalse（F）．

1．Teenagestudentsthinkthatsmokingissomethingenjoyable.（T）

2．Asiahasthelargestnumbersofsmokersintheworld.（F）

3．Itseemsthatyoungpeopledon'

tcareabouttheirhealthandfuture.（F）

4．Anantismokingcampaignmayresultinteenagers'

parentsstoppingsmoking.（T）

Ⅲ.Fillineachblankwithnomorethanthreewordsaccordingtothetexts.

Howtobuildanadcampaign

Basicinformation

Details

Example：

Antismokingadcampaign

Who

Determineyourtargetaudiencebyresearchingand

（1）analyzing/analysing_related_information.

Thetargetaudienceofouradcampaignishighschoolteenagers.

What

Beforeplanningapublicwelfarecampaign,youneedtoknow：

▲Whatyouraudiencealreadyknow；

▲Whattheyfocuson；

▲Whetherthereisanyhistory

（2）appealing_tothem；

▲Howtheproblemproduces（3）an_effect/influenceontheirlives.

▲（5）Educatingthemaboutthebadphysicaleffectsofsmoking

▲Explaininghowmuch（6）benefittheycangetfromgivingupsmoking

▲Showinghowsmokingcauses（7）damagetotheirhealth

How

Youcan（4）choosefromavarietyofwaystomakeyourmessagesunderstoodbyyourtargetaudience.

▲Putting（8）large_postersaroundtheschoolwithourlogoandslogan

▲（9）Offering/Givingstudentsmoreinformationaboutsmokingonourwebsite

▲Publishinganarticleintheschoolmagazineto（10）informstudentsofthedangersofsmoking

▲Organizinganessaycompetition

Ⅰ.单词拼写

1．Theroleofthenewsmedia（媒体）informingpublicopinionisveryimportant.

2．Carswithoutsecuritydevicesareaneasytarget（目标）forthethief.

3．Heletmebuyapacket（包）ofgumforhim.

4．Thepoliceappealed（呼吁）totheaudiencenottopanic,sayingthattherewasnoimmediatedanger.

5．Ifyouurge（力劝）someonetodosomething,youtryhardtopersuadehimtodoit.

Ⅱ.拓展词汇

6．determinevt.确定，查明；

决定；

裁决→determinedadj.坚决的，有决心的→determinationn．决心

7．analysisn．分析，分析结果→analysevt.分析

8．reactvi.做出反应，回应→reactionn．反应，回应

9．personallyadv.个别地；

就本人而言；

本人，亲自→personaladj.个人的，私人的→personn．人

10．poisonousadj.有毒的→poisonn．有毒物；

毒药

11．smokern．吸烟者→smokev．吸烟n.烟

12．shockvt.使震惊，使惊愕n．震惊，惊愕→shockingadj.令人震惊的→shockedadj.（人）感到震惊的

[巧记单词]

例词

规律

派生词

determine去eation→determination

v.＋（a）tion→n.

poison＋ous→poisonous

n.＋ous→adj.

Ⅲ.补全短语

1．figureout明白，弄懂

2．inadvance预先，提前

3．appealto吸引，引起兴趣

4．beconcernedabout关心

5．getsth.across使被理解

6．giveup放弃，戒掉

7．resultin结果，导致

8．discouragesb.fromdoingsth.阻止某人做某事

9．provide...with给……提供

10．informsb.about通知/告知某人……

11．puttogether组织；

整理出；

组装

12．diefrom死于，因……而死

1．[教材原句]Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.

重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。

[句型点拨]Itis＋adj.＋（forsb.）todosth.句型。

[佳句赏析]InmanyhousesitisnecessarytoputalimitonthetimethechildrencanwatchTV.

大多数家庭对孩子看电视的时间加以限制是必要的。

2．[教材原句]Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself...

在设计公益广告宣传活动时，你可能想要问自己……

[句型点拨]状语从句的省略。

[佳句赏析]Whenveryyoung,shebegantolearntoplaythepiano.

她很小时就开始学习弹钢琴。

Howdoyoubuildanadcampaign?

Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.Whenyoustartasuccessfuladcampaign,youmusthaveaclearaimandanaudienceinmind.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.Inanadcampaignyoumayneedtoemploydifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.

Therearethreemajorquestionsyoumustfirstconsider：

1Whoistheaudienceforyouradcampaign?

Thepeopleyouwanttoreachareyourtargetaudience.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.Youwillneedtoexplorewhattheaudiencealreadythinks.It