高中英语 Unit1 Advertising Project教案 牛津译林版必修4Word文档格式.docx

1、Help the students know how to develop an ad campaign. 【教学环节】Step 1: Lead-in 1. Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member.2. Ask Ss to report their result a） Para one: the definition of an ad campaignb） Para two: the targ

2、et audience and how to determine the target audience.c） Para three: what the ad campaign saysd） Para four: how to reach the target audienceStep 2 : Reading 1. Structure of this passage a） introduction of subject b） supporting details c） conclusion2. More questions to understand this passage1） What d

3、o you know about an ad campaign?2） What must you keep in mind when you start a successful advertising campaign? 3） Why do you need to research your audience? 4） What is important when you are planning an ad campaign? 5） What should your advertising campaign be based on?3. Use the same way to read th

4、e other article. Following questions will help you to understand it better.1）Why is anti-smoking chosen as the subject of the ad campaign? 2）What is the main aim of the anti-smoking campaign?3）How can high-school teenagers be convinced not to start smoking?Step 3: Language focus:Step 4:Developing an

5、 ad campaignPlanningPreparingProducingPresentingStep 5:Homework语言点（供参考，可根据学生情况进行删减）1. buildbuilt-built 建立，创立： build a nation 建立一个国家 built a successful business out of their corner grocery store.从他们街道拐角的杂货店创办了一家成功的公司监督：命令、资助或监督的建设：The administration built several new housing projects. 行政部门资助了好几幢新楼的建筑

6、项目 We are building socialism with the Chinese characters.2. reach 被看到/听到Through television and radio we are able to reach a wider audience.伸展，伸出,延伸：reached out an arm.伸出一只手臂到达 I hope this little will reach you.3. have . in mind 考虑When youre going to do sth. you must have a clear target in mind.Watch

7、ing TV all evening wasnt exactly what I had in mind. have it in mind to do sth 打算做某事You must have it in mind to post the letter for me.keep /bear in mind 记住= learn by heart make up ones mind/change ones mind 下定决心/改变主意4. figure out理解，弄明白 I cant figure out why he quit his job.想出，计算出 Have you figure ou

8、t how much the holiday will cost?Hes trying to figure out a way to solve the problem.5. get to do 使做某事 He got his sister to help with his homework. get doing 使开始做某事 Can you really get the old car running again? What he said got me thinking. get done 使被做 I got my pocket picked the other day. get done

9、 表被动 get hurt/burnt/separated6. determine v. 确定；决定 Vt.确定 determine sth. They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决心做 He determined to get there first.= He was determined to get there first.determine on （doing ）sth. 就做出决定 We determined on an ea

10、rly start.adj. determined 有决心的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。n. determination 决心

11、；果断；坚定7. It is time （for sb）to do sth. It is about/high time that . did sth.It is time that we had a rest.8. appeal to 迎合，对有吸引力，引起兴趣 Bright colours appeal to small children.Its not easy for the design to appeal to all ages. 这项设计要吸引所有年龄的人是不容易的。恳求， 呼吁 appeal to sb. for sth. 为某事而向某人呼吁appeal to sb. to d

12、o sth. 呼吁某人做某事The prisoner appealed to the judge for mercy.The government is appealing to everyone to save water. 政府正在呼吁每个人都要保护水资源。adj. appealing 有吸引力的，有感染力的 Spending the holidays in Britain is particularly appealing.9. react -reaction.n vi. react to sth. by doing sth. Local residents have reacted a

13、ngrily to the news. The audience reacted readily to his speech.10. gather搜集 收集 Detectives have spent months gathering evidence.收割收获 It was late August and the harvest had been safely gathered in.使聚集，集合 The kids were gathered together in a room.11. be concerned with 和有关系 The meeting was concerned with foreign trade.Her latest survey is concerned with youth unemployment. 她的最新调查与青年的失业有关。be concerned about/for / over 为某事担心/忧虑I am concerned about my wifes health. 我担心我妻子的健康。The president is deeply concerned about this issue. as far as be concerned. 就而言As far as Im concerned, you ca