高中英语 Unit1 Advertising Project教案 牛津译林版必修4Word文档格式.docx
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Helpthestudentsknowhowtodevelopanadcampaign.
【教学环节】
Step1:
Lead-in
1.AskSstoworkingroupoffourandeachstudentshouldfindthegeneralideaofeachparagraphandtellhisgroupmember.
2.AskSstoreporttheirresult
a)Paraone:
thedefinitionofanadcampaign
b)Paratwo:
thetargetaudienceandhowtodeterminethetargetaudience.
c)Parathree:
whattheadcampaignsays
d)Parafour:
howtoreachthetargetaudience
Step2:
Reading
1.Structureofthispassage
a)introductionofsubject
b)supportingdetails
c)conclusion
2.Morequestionstounderstandthispassage
1)Whatdoyouknowaboutanadcampaign?
2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?
3)Whydoyouneedtoresearchyouraudience?
4)Whatisimportantwhenyouareplanninganadcampaign?
5)Whatshouldyouradvertisingcampaignbebasedon?
3.Usethesamewaytoreadtheotherarticle.Followingquestionswillhelpyoutounderstanditbetter.
1)Whyisanti-smokingchosenasthesubjectoftheadcampaign?
2)Whatisthemainaimoftheanti-smokingcampaign?
3)Howcanhigh-schoolteenagersbeconvincednottostartsmoking?
Step3:
Languagefocus:
Step4:
Developinganadcampaign
Planning
Preparing
Producing
Presenting
Step5:
Homework
语言点(供参考,可根据学生情况进行删减)
1.build—built---built
①建立,创立:
buildanation建立一个国家
builtasuccessfulbusinessoutoftheircornergrocerystore.
从他们街道拐角的杂货店创办了一家成功的公司
②监督:
命令、资助或监督…的建设:
Theadministrationbuiltseveralnewhousingprojects.
行政部门资助了好几幢新楼的建筑项目
WearebuildingsocialismwiththeChinesecharacters.
2.reach
①被看到/听到
Throughtelevisionandradioweareabletoreachawideraudience.
②伸展,伸出,延伸:
reachedoutanarm.伸出一只手臂
③到达Ihopethislittlewillreachyou.
3.have….inmind考虑
Whenyou’regoingtodosth.youmusthaveacleartargetinmind.
WatchingTValleveningwasn’texactlywhatIhadinmind.
haveitinmindtodosth…打算做某事
Youmusthaveitinmindtoposttheletterforme.
keep/bear…inmind记住=learnbyheart
makeupone’smind/changeone’smind下定决心/改变主意
4.figureout
①理解,弄明白Ican’tfigureoutwhyhequithisjob.
②想出,计算出Haveyoufigureouthowmuchtheholidaywillcost?
He'
stryingtofigureoutawaytosolvetheproblem.
5.get…todo使…做某事
Hegothissistertohelpwithhishomework.
get…doing使…开始做某事
Canyoureallygettheoldcarrunningagain?
Whathesaidgotmethinking.
get…done使…被做
Igotmypocketpickedtheotherday.
getdone表被动
gethurt/burnt/separated
6.determinev.确定;
决定
Vt.确定determinesth.
Theyhavedeterminedthedateforourparty.
Vi.决定determinetodosth.=bedeterminedtodosth.下定决心做
Hedeterminedtogettherefirst.=Hewasdeterminedtogettherefirst.
determineon(doing)sth.就……做出决定
Wedeterminedonanearlystart.
adj.determined有决心的,决定的(在句中常作定语或状语)
Sheisaverydeterminedwomanwhoalwaysgetswhatshewants.
bedetermined+从句/bedeterminedtodosth.
Attheageoftwenty,Stevelefthishometown,determinednottoreturnwithoutmakinghismark.在二十岁时,Steve离开了他的家乡,下定决心不搞出点名堂绝不回来。
n.determination决心;
果断;
坚定
7.Itistime(forsb)todosth….
Itisabout/hightimethat…….didsth…..
Itistimethatwehadarest.
8.appealto
①迎合,对……有吸引力,引起兴趣
Brightcoloursappealtosmallchildren.
It’snoteasyforthedesigntoappealtoallages.
这项设计要吸引所有年龄的人是不容易的。
②恳求,呼吁appealtosb.forsth.为某事而向某人呼吁
appealtosb.todosth.呼吁某人做某事
Theprisonerappealedtothejudgeformercy.
Thegovernmentisappealingtoeveryonetosavewater.
政府正在呼吁每个人都要保护水资源。
adj.appealing有吸引力的,有感染力的
SpendingtheholidaysinBritainisparticularlyappealing.
9.react---reaction.n
vi.reacttosth.bydoingsth.
Localresidentshavereactedangrilytothenews.
Theaudiencereactedreadilytohisspeech.
10.gather
①搜集收集Detectiveshavespentmonthsgatheringevidence.
②收割收获ItwaslateAugustandtheharvesthadbeensafelygatheredin.
③使聚集,集合Thekidsweregatheredtogetherinaroom.
11.beconcernedwith和…有关系
Themeetingwasconcernedwithforeigntrade.
Herlatestsurveyisconcernedwithyouthunemployment.
她的最新调查与青年的失业有关。
beconcernedabout/for/over…为某事担心/忧虑
Iamconcernedaboutmywife’shealth.我担心我妻子的健康。
Thepresidentisdeeplyconcernedaboutthisissue.
asfaras…beconcerned….就…而言
AsfarasI’mconcerned,youca