共享单车的商业模式分析Word下载.docx

1、AbstractAs a product of the times, the emergence of bike sharing shows that science and information technology and sharing economy are fundamentally changing the social form, social norms and peoples way of life and minds. As bike sharing brings people a lot of convenience, it has a great significan

2、ce. This paper will make a research on and analysis to the development process and business model of bike sharing. Based on the analysis of these points, it can be seen that bike sharing has also experienced tortuous development. Through the analysis of different types of sharing bicycles in differe

3、nt periods, people can further understand its business model. This paper will also analyze the business model of bike sharing from its advantages and disadvantages. People can also get the suggestions of sharing economy and its products in the period of economic globalization. From the research and

4、analysis of the business model of bike sharing, people can also come to know the changes of information resources and business resources in the era of sharing economy so as to draw the conclusion that if bike sharing wants to develop continuously, the people, bike sharing enterprises and the governm

5、ent need to work together to communicate and cooperate with each other.Keywords: bike sharing, business model, economic globalization, sharing economy 摘 要共享单车作为时代的产物，它的出现表明科学信息技术和共享经济正在从根本上改变着社会形态、社会规范以及人们的生活方式和思想观念。由于共享单车给人们带来了很多便利，因此共享单车的出现具有重要意义。本文将对共享单车的发展历程和商业模式进行研究和分析。通过对共享单车这些发展历程和商业模式的详细分析，也

6、可以看出共享单车经历了曲折的发展。通过对不同时期不同类型共享单车的分析研究，人们可以深入了解其商业运作模式。本文还将从共享单车的优缺点来分析它的运营模式。人们也可以从经济全球化时代中得到共享经济及其产物的一些建议。通过对共享单车商业运转模式的详细剖析，人们也可以从共享经济时代中了解到许多信息资源和商业资源的变化情况，从而得出这一结论：共享单车要想持续发展，需要人、共享单车企业以及政府三方共同努力、合作发展。 关键词：共享单车；商业模式；经济全球化；共享经济ContentsAbstract 摘 要 IntroductionBike sharing is a new type of transpo

7、rtation rental business. It is a time-based rental mode and a new type of green sharing economy. The bikes are mainly put nearby the campus, business districts, subways and bus stations, and other public service areas. In 2016, with the rapid development of mobile Internet and science and technology

8、, Internet bike sharing began to rise. “Its emergence greatly optimizes the use and allocation of resources, which can be said to be an economic and practical service.”（Huang, 2018）. So why is bike sharing rising in recent years? The rapid development of network technology applications is the first

9、important factor, just like the rapid development of mobile payment in recent years, handling all kinds of affairs can be realized by using mobile applications, people are more and more skilled in the use of mobile applications and also used to using mobile applications, so the rapid development of

10、convenient and fast mobile applications is a very important factor. The second factor is that there are more and more sharing activities springing up, and sharing economy provides a good opportunity. So under the influence of globalization, bike sharing mode has attracted a large number of investors

11、 attention. In addition, the operation of some sharing projects, such as Didi Taxi and Uber is relatively successful. So sharing economy has attracted more and more attention with the trend of the times. The third factor is that our country has a large population base, so there are lots of people pr

12、efer to use independent transportation. When there is only a short distance to get to the destination, bicycles would be the most convenient transportation means and be peoples to priority. Compared with the bus, subway, cars, riding the bicycle is cheaper and more convenient. Therefore, the bike sh

13、aring mode serves many people who are willing to ride bicycles to solve the problem of short-distance commuting or short trip. Especially for the young people, they are the main users of the shared bikes. Young people who would like to follow the new trend also have more willingness to accept this n

14、ew sharing economy mode. “Combined with these factors, the development of bike sharing suddenly became popular, at the same time, the business model of bike sharing is constantly changing to be better meet the needs of the people.”（M.L. Li, 2017）.1 The Advantages and Disadvantages of Bike Sharing Th

15、e emergence and development of bike sharing has brought many conveniences to people, facilitated peoples daily life and reduced urban pollution. But it is undeniable that it is also a double-edged sword, which also caused some social problems.1.1 The Advantages of Bike SharingWith the continuous dev

16、elopment and progress of society, more and more people have chosen to use shared bicycles, which can be seen everywhere in the streets of large and small cities. So the emergence of bike sharing is actually conforming to the trend of the times. So what are the benefits of bike sharing? First, bike sharing is a green sharing econ