商务交际英语Chapter8-DevelopinPPT格式课件下载.ppt

1、Alex volunteered to be the spokesperson of giving progress report.Hes troubled by the eyes-glazed-over look in the audience members when rattles off the numbers.Therefore,he decides to find a more effective way to present the numbers and statistics portion of his progress report in both handout and

2、oral presentation.大意：Alex自愿担任工作进度报告的发言人，不过现在他面临一个问题，当他飞快的说出报告里面的数字时，观众变得目光呆滞的。所以，他正在寻求一种更有效的方法去演示进度报告里面的数字及数据不单只讲义部分，还有口头展示部分。,8.1 Purposes and Placement of Graphic Aids 使用图表之目的和安排,Graphic aids:Provide a visual representation of the words in your message.在你所表达的信息中，充当词语的视觉代表。Provide an efficient mean

3、s of presenting dense amounts of information.在表述大量的信息的时候，提供更有效的方法。,Why Use Graphic Aids?为何要使用图表？,Reason:A clear,easy-to-understand,visually stimulating formats.清晰的，容易明白的，极具视觉刺激的格式Technology made the creation and delivery of graphic aids easier and more accessible.e.g.Microsoft Excel,personal compute

4、r,etc.科技让图表的制作和传达更容易接受，更容易使用Keep the audiences attention while at the same time get the point across.保持观众的注意力的同时让他们理解你的话,Why Use Graphic Aids?,Using Graphic Aids in Written Documents 在书面文件中使用图表,Placing Graphic Aids 图表的摆放Main factor:Where the reader will prefer 读者的喜好Where the reader will benefit from

5、 读者的得益,Placing Graphic Aids 图表的摆放How to place the graphic aids:,When graphic aid within the written text,place your statement referring to the graphic aid before the actual graphic aid appears.当图表在字里行间，应该在图表出现前有文字介绍,Placing Graphic Aids 图表的摆放How to place the graphic aids:,When the placement of the g

6、raphic aid is to be in the body of the document,place it on the same page as its reference.当图表需要出现在文件文体当中时，应该出现在同一页里。,Placing Graphic Aids 图表的摆放How to place the graphic aids:,Avoid dividing a graphic aid between two pages避免把图表分割成两部分。,Identifying Graphic Aids识别图表,A unique number for referencing purpo

7、ses 用以参考的独特数字2.A title for each graphic that describes its contents 用以介绍图表内容的题目 The graphic aid 图表A source line 来源标注,Graphic aids contain four parts:,Identifying Graphic Aids 识别图表,A unique number for referencing purposes 用以参考的独特数字,Examples:Call all graphic aids:Figures or Table:把图表都命名为：图表或列表Only one

8、 section:figure 1,figure 2;table 1,table 2只有一部分：图表1,图表2；列表1,列表2（2）More than one section:figure 1.1,figure 1.2;table 1.1,table 1.2多于一部分：图表1.1，图表1.2；列表1.1，列表1.2,Only one section:table 1,table 2,More than one section:table 1.1,table 1.2,2.A title for each graphic that describes its contents 用以介绍图表内容的题目

9、,Identifying Graphic Aids 识别图表,Contain enough detail for readers to understand without reading the text.图表要包含足够多的信息，让读者免于要再次阅读文章,Identifying Graphic Aids 识别图表,The graphic aid 图表,Table,pie chart,flowchart,picture,etc.列表 饼形图 流程图 图片,Identifying Graphic Aids 图表的鉴定,A source line 来源标注,If the material orig

10、inated with the author,no need to include.如果资料来自于作者，不需要包含来源标注If not,include it whenever it come from.如果不是，不论来自何处的来源，都必须标注,SOURCE:XYZ Company,1999 Annual Report,p.9.,Using Graphic Aid to Mislead 图表的误用,*Check the two examples in page 43.,Vertical axis:the number of people who attended the conference.纵

11、向：参加会议人数Horizontal axis:the five years the attendance figures provided.横向：召开会议的五年里,Using Graphic Aid to Mislead 图表的误用,*Check the two examples in page 43.,Give more attention to graphic aids than the written text.比起文字，应当花更多注意力在图表上。Analyze graphic aids to ensure it is correct.分析图表，以确保其准确性。Your ethical

12、 responsibility is to report data as clearly and accurately as possible.你的任务是尽量清晰地并准确地报告数据。,Exercise 1:Checkpoint on page 43 Do the exercise in 5 minutes.Discuss the answer in class.,Checkpoint 1:,d.2.The main factor to consider when placing a graphic aid is where it will fit（where the reader would

13、prefer and most benefit from its placement）.F（b）a title for each graphic aid that describes its contentsl（d）a source line,For Case Study:The answersDiscuss the answers in groups.Report it groups by groups in class.,For the discussion questions:-Think over those questions after class.,Using graphic a

14、ids will improve your（）because most people remember what they see much longer and better than what they hear.a.culture munication skills c.memory Answer:b.2.Why is it important that you know how to use graphic aids?Using graphic aids will improve your communication skills because most people remembe

15、r what they see much longer and better than what they hear.,Exercise 8-1,3.A graphic aid provides a visual representation of the words in your message.Graphic aids provide an efficient means of presenting dense amounts of information in a way that can help the audienceunderstand your message.Because most peopleremember what they see much longer and better thanwhat they hear,graphic