房地产行业业务计划书 English VersionWord下载.docx

1、1. Sales of $250,000 in 1998 and $600,000 by the year 2000. 2. Gross margin higher than 50%. 3. Net income more than 15% of sales by the second year. 4. Have a crime rate of 0. 1.2 MissionMSN Real Estate provides high-quality, comfortable rental units in Eugene and other areas of Oregon. MSNs apartm

2、ent units offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. Our company is dedicated to a hassle free living environment in which our tenants can enjoy all of the benefits of safe, attractive, and inviting units. Unlik

3、e many other realty companies that are solely concerned with turning profits, our primary objective at MSN is to maintain the highest level of customer satisfaction that is achievable. Tenant safety, happiness, and comfort are our main goals. MSN maintains competitive market prices, while working to

4、ward expanding the number of units owned, and increasing total profits earned. Within the company we will strive to work as a cohesive, harmonious unit focused on exemplifying our mission. Just as customer satisfaction is an intricate part of MSNs success, so is employee satisfaction. That is why th

5、e founders of MSN Real Estate believe that employee satisfaction will make the company a success and will be the key to their longevity. Initial focus will be to buy and develop existing apartment complexes. We will modify and remodel the acquired real estate so as to meet MSN standards and increase

6、 long-term assets and income. Housing units will predominantly be located in the University neighborhood targeting both students and professionals. MSN fosters the ideals of the importance of tenant needs along with healthy and understanding relationships and a professional commitment to satisfactio

7、n.1.3 Keys to Success1. Safe, quality housing that provides state-of-the-art amenities at competitive prices. 2. Maintaining open communication between MSN and its customers in order to ensure the highest level of customer satisfaction and long lasting reputation within the community. 3. To continue

8、 to expand the number of units owned and maintained, while also increasing the level of profits for both MSN and its investors. 2.0 Company SummaryMSN Real Estate is an enterprise that is involved in numerous aspects of the industry. Primary experience and expertise is in the development of high-qua

9、lity, lower cost living for students and professionals seeking the most up-to-date technologically advanced living environment. An area of intense training and attention is the importance of strong customer service.2.1 Company OwnershipMSN Real Estate will be created as a Limited Liability Corporati

10、on based out of Portland, Oregon. It will be owned by its principal investors, Shawn Menashe and Nathan Koach. Shawn Menashe is the acting CEO and holds a 40% stake in the company. Nathan Koach is the acting CFO and holds a 40% share of the company as well. The other 20% is held by silent investors.

11、2.2 Startup SummaryThe total start-up expenses （including legal, stationery, architect, brochures, consultants, insurance, rent, R&D, expensed equipment, and other） come to $18,890. Start-up assets required include $12,000 in short-term assets （truck, cell phone, etc.） and $36,000 in initial cash to

12、 handle the architect and contractor fees prior to opening. The rest of the cash is needed to pay all zoning fees and governmental regulations. The details are included in the following table and chart. Start-up Plan Start-up Expenses Legal $6,400 Architect Fees $3,000 Stationery etc. $270 Brochures $275 Consultants $2,550 Insurance $1,315 Rent $1,400 Research and development $2,330 Expensed equipment $600 Other $750 Total Start-up Expense $18,890 Start-up Assets Needed Cash Requirements $36,000 Other Short-term Assets $12,000 Total Short-term Assets $48,000