平面设计视觉外文文献翻译中英文Word格式.docx

1、文献出处：E. Bankole Oladumiye, Ogunlade B A. Graphic Design Visuals A Means of Cultural Development in Technological AgeJ.2014，14（4）：28-37译文字数：3677 字原文Graphic Design Visuals a Means of Cultural Developmentin Technological AgeBankole, OgunladeFederal University of Technology, NigeriaAbstractIn recent yea

2、rs, the relationship between graphic design and visuals （GDV） has become a source of debate for researchers. Human beings are symbolically innovative; they react to their environment by creating devices that will assist them in adapting to the numerous problems of commu- nication. This reaction to e

3、nvironmental influence led to the development of different devices which are problem solving technologies in their recurrent activities. The springing up, and advancement of graphicdesign devices in Information Technologies and Communication, brought series of benefits and relief to mankind. Modern

4、man exists in an era in which technological innovation and devices are dominating the accomplishments of human endeavour and the supersonic age of Information Technology explosion in graphic design communication which has made life much more meaningful. New innovations and methodologies are applied

5、in graphic communication visual system in disseminating information to the audience. This paper, surveys the impact and the role of graphic visuals communication. In cultural developments. Keywords: graphic, design, visual, communication, cultural, technology, age.1 IntroductionThe concept graphic d

6、esign visuals （GDV） within the context of this paper is defined as a tool, system or technique which has the ability to collect, store, display, transmit, receive or absorb messages over short or long distance visually （Akinyokun1999）. From the above, we are referring to the embodiments of a converg

7、ence of interest between graphics communication visuals and telecommunication all of which are leading to the rapid development of microelectronics organizations in graphic art and designing. Ogunsote （1990） classifies it to be the broad range of Information Technologies associated with visual telec

8、ommunication systems and automation robots, laboratory testing of certain equipmentsand many basic electronic controlled technologies in graphics. Graphic design visual is the process of transmitting a message from a source to a receiver as Gerbner postulates in Hoban （1974） that the cultivation hyp

9、othesis for mass graphic design communication states that messages and message systems cultivate priorities, values and pattern of perception and, expectations in establishing reality visually. For instance, graphic design visuals are relatively more stable information content that can be subjected

10、to varied perception or interpretations partly due to experience and ability level of individuals listening and watching in learning system. One argument that should be resolved in emphasizing graphic design visuals that could serve as stimuli for technological trends in cultural development is that

11、 a general level of artistic and designing literacy which should be achieved. Artistic and designing literacy in the scope of this study is broadly the ability to encode and decode visual symbols in graphic design and communication. There is a need, therefore, for graphic designers to develop an awa

12、reness of visual meaning that audience can interpret on the basis of what the encoder selects and stresses. This will contribute immensely to social and economic improve- ment such as communication technology productivity, increasing access to a higher quality of life, incorporates visual technologi

13、es and techniques used in managing information.2 Role of Graphic Visuals in Communication in Technological AgeThe role of graphic designs in visual communication finds expression in peoples propensity to meet their needs in the context of their communities and in accordance with their lifestyles and

14、 cultural background. The roles of graphic visuals in communication are predominant despite the moderating effect of economic climate and technology now. Graphic visual communication as the name suggests, is communication through visual aid. It is the conveyance of ideas and information that can be

15、read or looked upon. Primarily associated with two dimensional images, it includes signs, typography, drawing, graphic design, illustration, colour and electronic resources. It relies solely on vision. It is a form of communication with visual effect and it explores the idea that a visual message wi

16、th text has a greater power to inform, educate or persuade a person. It is classified as communication by presenting information through visual forms. Some of the roles of graphic designs in visual communication are the evaluation of a good visual design which is based on measuring comprehension by the audience, not on aesthetic or artistic preference because there are no universally agreed principles of beauty and ugliness in design