商业计划书模板英文BusinessPlanWord格式.docx

1、Table of ContentsCover Page 1Introduction 2 Table of Contents 3 Executive Summary 4The Company 6Products & Services 7 The Market 8 Marketing Plan 9Management 10 Competitive Analysis 11 Financial Assumptions 12Financial Statements 13AddendumThe vFinance Business Planning staff specializes in writing,

2、 editing and reviewing highly effective Executive Summaries. We know how to present and position your business model in the most favorable light.The opening paragraphs should introduce what you do and where.There should briefly describe your market, the amount of funding that you hope to secure and

3、how it will be used.While there is no firm rule for the length of Executive Summaries, three to four pages is considered idea.Reference credible sources and include the name of your source（s） of information along with the date.I need help with market researchThis section is very often overlooked and

4、 yet it is one of the most important points you need to bring out in your business plan.SummaryThe Executive Summary should clearly and concisely address each of the following subjects: Overview of the company Recap of the opportunity Brief summary of the market Differentiation （what makes you diffe

5、rent） Description of products / services Management bios Nature and use of proceeds （table） Key financials （table）Sample Opening ParagraphYour name （the “Company”） has designed, created and installed custom entertainment systems for the worlds finest homes, yachts and aircraft for over a decade. The

6、 Company has developed an international reputation for being on the leading edge of systems design and integration. This technology focus and expertise has enabled the Company to take full advantage of the new generation of home entertainment and automation systems that combine large high resolution

7、 screens with professional quality audio, Internet access, security, lighting and environmental systems all controlled from a simple and easy to use touch screen using the Companys proprietary software.The Company is at the forefront of this new generation of technology and has established a strong

8、market position in （your location） and a rapidly growing presence in the international market. Equity funding of $000 is being sought to more fully develop domestic opportunities and to expand the Companys reach in Europe and South America through planned joint venture agreements.The OpportunityDesc

9、ribe and quantify the opportunity and where you fit. Explain why youre in business along with the reasons why youll be able to take advantage of this opportunity.The MarketAccording to a recent Frost and Sullivan report （World Contract Research Organizations Market, August 1999）, spending on pharmac

10、eutical research and development presently exceeds $17 billion annually, and it is expected to exceed $35 billion by the year 2004. With pressures to develop new drugs intensifying, R&D costs steadily increasing and development times lengthening, Big Pharma desperately needs a better way to handle t

11、he most expensiveHow large is the market and stage of development （early growth versus mature）. What are the key drivers, trends and influences in the market?Differentiation （what makes you different）What is it that separates you from the rest of the pack? Is your product proprietary, patented, copy

12、righted? Is your service better, faster, cheaper and if so why. Is your advantage a temporary “window” and are there steps you can take to protect your position. Are there barriers to entry that will support your financial projections?7This section should be brief and concise. This is also a good op

13、portunity to use bullet points.Investors are typically very leery of using their funds to pay large salaries or previous obligations （debts, loans or personal investments）.This section is normally presented in a table.While investors are interested primarily in the first three years of operation, yo

14、u should also have projections for years 4 and 5.Description of products / servicesThis should include a very brief overview and description of your products and services.ManagementThe adage is that investors invest in people not products. Historically, a companys management team is one of the best

15、predictors of success and investors will look very closely at the individuals who will be managing the company. The ideal scenario is that senior managers have previously started and successfully managed companies in the same business. Short of this, you want to emphasize the previous relevant experience of the management team. Mention the names of companies and positions held and milestones achieve