商业计划书模板英文BusinessPlanWord格式.docx

商业计划书模板英文BusinessPlanWord格式.docx

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TableofContents

CoverPage 1

Introduction 2TableofContents 3ExecutiveSummary 4

TheCompany 6

Products&

Services 7TheMarket 8MarketingPlan 9

Management 10CompetitiveAnalysis 11FinancialAssumptions 12

FinancialStatements 13

Addendum

ThevFinanceBusinessPlanningstaffspecializesinwriting,editingandreviewinghighlyeffectiveExecutiveSummaries.Weknowhowtopresentandpositionyourbusinessmodelinthemostfavorablelight.

Theopeningparagraphsshouldintroducewhatyoudoandwhere.

Thereshouldbrieflydescribeyourmarket,theamountoffundingthatyouhopetosecureandhowitwillbeused.

WhilethereisnofirmruleforthelengthofExecutiveSummaries,threetofourpagesisconsideredidea.

Referencecrediblesourcesandincludethenameofyoursource（s）ofinformationalongwiththedate.

Ineedhelpwithmarketresearch

Thissectionisveryoftenoverlookedandyetitisoneofthemostimportantpointsyouneedtobringoutinyourbusinessplan.

Summary

TheExecutiveSummaryshouldclearlyandconciselyaddresseachofthefollowingsubjects:

·

Overviewofthecompany

Recapoftheopportunity

Briefsummaryofthemarket

Differentiation（whatmakesyoudifferent）

Descriptionofproducts/services

Managementbios

Natureanduseofproceeds（table）

Keyfinancials（table）

SampleOpeningParagraph

Yourname（the“Company”）hasdesigned,createdandinstalledcustomentertainmentsystemsfortheworld'

sfinesthomes,yachtsandaircraftforoveradecade.TheCompanyhasdevelopedaninternationalreputationforbeingontheleadingedgeofsystemsdesignandintegration.ThistechnologyfocusandexpertisehasenabledtheCompanytotakefulladvantageofthenewgenerationofhomeentertainmentandautomationsystemsthatcombinelargehighresolutionscreenswithprofessionalqualityaudio,Internetaccess,security,lightingandenvironmentalsystems–allcontrolledfromasimpleandeasytousetouchscreenusingtheCompany’sproprietarysoftware.

TheCompanyisattheforefrontofthisnewgenerationoftechnologyandhasestablishedastrongmarketpositionin（yourlocation）andarapidlygrowingpresenceintheinternationalmarket.Equityfundingof$000isbeingsoughttomorefullydevelopdomesticopportunitiesandtoexpandtheCompany’sreachinEuropeandSouthAmericathroughplannedjointventureagreements.

TheOpportunity

Describeandquantifytheopportunityandwhereyoufit.Explainwhyyou’reinbusinessalongwiththereasonswhyyou’llbeabletotakeadvantageofthisopportunity.

TheMarket

AccordingtoarecentFrostandSullivanreport（WorldContractResearchOrganizationsMarket,August1999）,spendingonpharmaceuticalresearchanddevelopmentpresentlyexceeds$17billionannually,anditisexpectedtoexceed$35billionbytheyear2004.Withpressurestodevelopnewdrugsintensifying,R&

Dcostssteadilyincreasinganddevelopmenttimeslengthening,BigPharmadesperatelyneedsabetterwaytohandlethemostexpensive…

Howlargeisthemarketandstageofdevelopment（earlygrowthversusmature）.Whatarethekeydrivers,trendsandinfluencesinthemarket?

Differentiation（whatmakesyoudifferent）

Whatisitthatseparatesyoufromtherestofthepack?

Isyourproductproprietary,patented,copyrighted?

Isyourservicebetter,faster,cheaperandifsowhy.Isyouradvantageatemporary“window”andaretherestepsyoucantaketoprotectyourposition.Aretherebarrierstoentrythatwillsupportyourfinancialprojections?

7

Thissectionshouldbebriefandconcise.Thisisalsoagoodopportunitytousebulletpoints.

Investorsaretypicallyveryleeryofusingtheirfundstopaylargesalariesorpreviousobligations（debts,loansorpersonalinvestments）.

Thissectionisnormallypresentedinatable.

Whileinvestorsareinterestedprimarilyinthefirstthreeyearsofoperation,youshouldalsohaveprojectionsforyears4and5.

Descriptionofproducts/services

Thisshouldincludeaverybriefoverviewanddescriptionofyourproductsandservices.

Management

Theadageisthatinvestorsinvestinpeoplenotproducts.Historically,acompany’smanagementteamisoneofthebestpredictorsofsuccessandinvestorswilllookverycloselyattheindividualswhowillbemanagingthecompany.Theidealscenarioisthatseniormanagershavepreviouslystartedandsuccessfullymanagedcompaniesinthesamebusiness.Shortofthis,youwanttoemphasizethepreviousrelevantexperienceofthemanagementteam.Mentionthenamesofcompaniesandpositionsheldandmilestonesachieve