1、DESIGN J. Journal of Management Development, 2017, 1(2): 55-64.原文THE RESEARCH OF CREATIVE CULTURE PRODUCT DESIGNMatheson BAbstractCreativity and culture as the core of creative cultural products, with thecreative design will be to create and promote cultural resources, and cultural skillfully combin
2、ed with the product eventually translate into of commodity value and high- cultural value-added products. Creative culture product design is the material form of the subject, from concept to product performance characteristics of the transformation process is put forward. It is affected by the produ
3、ct theme, will be incorporated in the design , the demands of consumers elements using the product design to show personality characteristics and distinctive aesthetic feelings. Creative culture product design need to integrate various sensory experiences to carry on the design ,by bringing consumer
4、s sensory experience to strengthen the theme of the product, at the same time give people left a deep memory.Keywords: the creative cultural products, sensory experience, cultural associations1 IntroductionCulturalcreativeindustry isunderthebackgroundofeconomic globalization the creativity as the co
5、re of the emerging industry, it depends on the designers wisdom and strength, with advanced technology creation and promotion of cultural resources, through the development and use of intellectual property rights to produce high value-added products, has great potential to create wealth and employme
6、nt in the industry. Culture creative industry mainly includes industrial product design, costume design, advertising design, visual art design, environmental art design, radio, television, film, animation, media, and creative groups in aspects of software and computer services. In the cultural creat
7、ive industry culture creative product design is one of the key; it is the cultural resources into an important part of the culture creative product. Culture creative product design, it is the creativity originates from the culture of product design, mainly on culture and particular cultural artifact
8、s conveys cultural elements is given priority to, through induction, refined into design elements, through the design of the cultural elements to seek a new form to meet the requirements of modern social life and aesthetic, and hope that through products enhance consumerculture, to meet consumer dem
9、and for personalized and spiritual.2 The overview of creative cultural productsCreative cultural products refers to creative concept as the core, rely on the designers wisdom and ability , with creative way will be to create and promote cultural resources , and cultural skillfully combined with the
10、product eventually translate into of commodity value andhigh-cultural value-added products. Can know from the definition of creative cultural products and core elements around the creative cultural products is the cultural and creative , creative is the product of surface characteristics of present
11、in front of people,through the extremely rich individualcharacter,innovative products,such as modeling, the use function to attract peoplesattention; Culture is the product information is passed to the people of the spiritual level, to meet the needs of people for spiritual culture, promote the qual
12、ity of the people and culture.Creativity is a kind of creative thinking ability, is a kind of ability to create products, ingenious idea and unique ideas to make products more original, more novel modeling, make products to meet the needs of people for the function at the same time. By the applicati
13、on of creative thinking and mode of production can produce aesthetically pleasing, functional, meet the personality requirements of product. Creative design can make the product more attractive, it can enhance the value of the product, make it get rid of the prices of similar products on the marketc
14、ompetition, through the creative design and superior quality to attract the target consumer groups, and occupy the initiative of product pricing, for the brand management and promotion of products to lay a solid foundation. Culture it is the embodiment of the spirit of a nation and The Times charact
15、eristic, it is formed after a long history of deposit,culture is a complex overall, including knowledge, belief, art,morals, law, custom,andall the power of the human in the social income and habits. Different nations influenced by geographical environment, social system, religious thought, the infl
16、uence of such factors as the final form with the national characteristics of culture. The more national, with a long history of its cultural connotation is deeper; the cultural spirit of the present more intense, and therefore its nationality became more prominent, more obvious. Culture is the most valuable wealth of history left us, we should take advantage of the excellent cultura
copyright@ 2008-2022 冰豆网网站版权所有
经营许可证编号:鄂ICP备2022015515号-1