创意文化产品设计研究外文文献翻译2017Word文档下载推荐.docx

创意文化产品设计研究外文文献翻译2017Word文档下载推荐.docx

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DESIGN[J].JournalofManagementDevelopment,2017,1

（2）:

55-64.

原文

THERESEARCHOFCREATIVECULTUREPRODUCTDESIGN

MathesonB

Abstract

Creativityandcultureasthecoreofcreativeculturalproducts,withthe

creativedesignwillbetocreateandpromoteculturalresources,andculturalskillfullycombinedwiththeproducteventuallytranslateintoofcommodityvalueandhigh-culturalvalue-addedproducts.Creativecultureproductdesignisthematerialformofthesubject,fromconcepttoproductperformancecharacteristicsofthetransformationprocessisputforward.Itisaffectedbytheproducttheme,willbeincorporatedinthedesign，thedemandsofconsumer’selementsusingtheproductdesigntoshowpersonalitycharacteristicsanddistinctiveaestheticfeelings.Creativecultureproductdesignneedtointegratevarioussensoryexperiencestocarryonthedesign，bybringingconsumerssensoryexperiencetostrengthenthethemeoftheproduct,atthesametimegivepeopleleftadeepmemory.

Keywords:

thecreativeculturalproducts,sensoryexperience,culturalassociations

1Introduction

Cultural creative industryis under the background of economicglobalizationthecreativityasthecoreoftheemergingindustry,itdependsonthedesigner’swisdomandstrength,withadvancedtechnologycreationandpromotionofculturalresources,throughthedevelopmentanduseofintellectualpropertyrightstoproducehighvalue-addedproducts,hasgreatpotentialtocreatewealthandemploymentintheindustry.Culturecreativeindustrymainlyincludesindustrialproductdesign,costumedesign,advertisingdesign,visualartdesign,environmentalartdesign,radio,television,film,animation,media,andcreativegroupsinaspectsofsoftwareandcomputerservices.Intheculturalcreativeindustryculturecreativeproductdesignisoneofthekey;

itistheculturalresourcesintoanimportantpartoftheculturecreativeproduct.Culturecreativeproductdesign,itisthecreativityoriginatesfromthecultureofproductdesign,mainlyoncultureandparticularculturalartifactsconveysculturalelementsisgivenpriorityto,throughinduction,refinedintodesignelements,throughthedesignoftheculturalelementstoseekanewformtomeettherequirementsofmodernsociallifeandaesthetic,andhopethatthroughproductsenhanceconsumer

culture,tomeetconsumerdemandforpersonalizedandspiritual.

2Theoverviewofcreativeculturalproducts

Creativeculturalproductsreferstocreativeconceptasthecore,relyonthedesigner’swisdomandability，withcreativewaywillbetocreateandpromoteculturalresources，andculturalskillfullycombinedwiththeproducteventuallytranslateintoofcommodityvalueand high-culturalvalue-addedproducts.Canknowfromthedefinitionofcreativeculturalproductsandcoreelementsaroundthecreativeculturalproductsistheculturalandcreative，creativeistheproductofsurfacecharacteristicsofpresentinfrontofpeople，throughtheextremelyrichindividual

character，innovativeproducts，suchasmodeling,theusefunctiontoattractpeople’s

attention;

Cultureistheproductinformationispassedtothepeopleofthespirituallevel,tomeettheneedsofpeopleforspiritualculture,promotethequalityofthepeopleandculture.

Creativityisakindofcreativethinkingability,isakindofabilitytocreateproducts,ingeniousideaanduniqueideastomakeproductsmoreoriginal,morenovelmodeling,makeproductstomeettheneedsofpeopleforthefunctionatthesametime.Bytheapplicationofcreativethinkingandmodeofproductioncanproduceaestheticallypleasing,functional,meetthepersonalityrequirementsofproduct.Creativedesigncanmaketheproductmoreattractive,itcanenhancethevalueoftheproduct,makeitgetridofthepricesofsimilarproductsonthemarket

competition,throughthecreativedesignandsuperiorqualitytoattractthetargetconsumergroups,andoccupytheinitiativeofproductpricing,forthebrandmanagementandpromotionofproductstolayasolidfoundation.CultureitistheembodimentofthespiritofanationandTheTimescharacteristic,itisformedafteralonghistoryofdeposit,

cultureisacomplexoverall,includingknowledge,belief,art，morals,law,custom，and

allthepowerofthehumaninthesocialincomeandhabits.Differentnationsinfluencedbygeographicalenvironment,socialsystem,religiousthought,theinfluenceofsuchfactorsasthefinalformwiththenationalcharacteristicsofculture.Themorenational,withalonghistoryofitsculturalconnotationisdeeper;

theculturalspiritofthepresentmoreintense,andthereforeitsnationalitybecamemoreprominent,moreobvious.Cultureisthemostvaluablewealthofhistoryleftus,weshouldtakeadvantageoftheexcellentcultura