1、For raising capitalFor investorsInvestors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards:o Funds needed short-termo Funds needed in two to five years timeo How the company will use the funds, and what this will accomplish for growtho Estim
2、ated return on investmento Exit strategy for investors (buyback, sale or IPO)o Proportion of ownership that you will give up to investorso Milestones or conditions that you will accepto Financial reporting to be providedo Involvement of investors on the board or in managementFor type of businessHigh
3、-tech companiesEconomic outlook for the industryWill the company have information systems in place to manage rapidly changing prices, costs and markets?Will you be on the cutting edge with your products and services?What is the status of research and development? And what is required to:o Bring prod
4、uct/service to market?o Keep the company competitive?How does the company:o Protect intellectual property?o Avoid technological obsolescence?o Supply necessary capital?o Retain key personnel?High-tech companies sometimes have to operate for a long time without profits and sometimes even without sale
5、s. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your case must be very good. You must do longer-term financial forecasts to show when profit take-off is expected to occur. And your assumptions must be well documented and well argued
6、.XXXXXBusiness planOWNERSYour Business NameDateE-MailWebpageTable of contents1.Executive summary72.Introduction to the Company and its Management82.1Company Overview82.2Organisational Structure82.3The Management Team82.4Advisory Board82.5Proposed Management Compensation92.6Headcount Forecast93.Produ
7、cts and Services Description103.1Products and Technologies Introduction103.2Detailed Development Plan103.2.1Product Roadmaps103.2.2Development Stages103.3Future Applications104.Marketing Analysis124.1Market Trend124.2Market Segmentation134.3Market Gap (Unique Selling Point)134.4Competitive Analysis1
8、35.Business Model165.1Core Competence165.2SWOT Analysis165.3Marketing Plan165.4Sales Forecast205.4.1Realistic Scenario205.4.2Optimistic Scenario205.4.3Pessimistic Scenario206.Risk Analysis and Management216.1Technical Risk216.1.1Technology Safety216.1.2Product Quality216.1.3Delay216.2Competition Ris
9、k216.3Management of Growth226.4Market Risk227.Financial Plan237.1Summary of Assumptions237.1.1Revenue237.1.2Direct Variable Costs237.1.3Fixed Asset Investment237.1.4Human Resources237.1.5Services Rendered by 3rd Party237.1.6Infrastructure and Operational Costs237.1.7Marketing237.1.8Tax247.2Break-Even Position247.3Projected profits247.4Investment and Return247.5Financial Statements248.Business Feasibility an
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