usiness-plan-template__全英文商业计划书模板Word文档下载推荐.docx
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Forraisingcapital
Forinvestors
Investorshaveadifferentperspective.Theyarelookingfordramaticgrowth,andtheyexpecttoshareintherewards:
oFundsneededshort-term
oFundsneededintwotofiveyears’time
oHowthecompanywillusethefunds,andwhatthiswillaccomplishforgrowth
oEstimatedreturnoninvestment
oExitstrategyforinvestors(buyback,saleorIPO)
oProportionofownershipthatyouwillgiveuptoinvestors
oMilestonesorconditionsthatyouwillaccept
oFinancialreportingtobeprovided
oInvolvementofinvestorsontheboardorinmanagement
Fortypeofbusiness
High-techcompanies
Economicoutlookfortheindustry
Willthecompanyhaveinformationsystemsinplacetomanagerapidlychangingprices,costsandmarkets?
Willyoubeonthecuttingedgewithyourproductsandservices?
Whatisthestatusofresearchanddevelopment?
Andwhatisrequiredto:
oBringproduct/servicetomarket?
oKeepthecompanycompetitive?
Howdoesthecompany:
oProtectintellectualproperty?
oAvoidtechnologicalobsolescence?
oSupplynecessarycapital?
oRetainkeypersonnel?
High-techcompaniessometimeshavetooperateforalongtimewithoutprofitsandsometimesevenwithoutsales.Ifthisfitsyoursituation,abankerprobablywillnotwanttolendtoyou.Venturecapitalistsmayinvest,butyourcasemustbeverygood.Youmustdolonger-termfinancialforecaststoshowwhenprofittake-offisexpectedtooccur.Andyourassumptionsmustbewelldocumentedandwellargued.
XXXXX
Businessplan
OWNERS
YourBusinessName
Date
E-Mail
WebpageTableofcontents
1. Executivesummary 7
2. IntroductiontotheCompanyanditsManagement 8
2.1 CompanyOverview 8
2.2 OrganisationalStructure 8
2.3 TheManagementTeam 8
2.4 AdvisoryBoard 8
2.5 ProposedManagementCompensation 9
2.6 HeadcountForecast 9
3. ProductsandServicesDescription 10
3.1 ProductsandTechnologiesIntroduction 10
3.2 DetailedDevelopmentPlan 10
3.2.1 ProductRoadmaps 10
3.2.2 DevelopmentStages 10
3.3 FutureApplications 10
4. MarketingAnalysis 12
4.1 MarketTrend 12
4.2 MarketSegmentation 13
4.3 MarketGap(UniqueSellingPoint) 13
4.4 CompetitiveAnalysis 13
5. BusinessModel 16
5.1 CoreCompetence 16
5.2 SWOTAnalysis 16
5.3 MarketingPlan 16
5.4 SalesForecast 20
5.4.1 RealisticScenario 20
5.4.2 OptimisticScenario 20
5.4.3 PessimisticScenario 20
6. RiskAnalysisandManagement 21
6.1 TechnicalRisk 21
6.1.1 TechnologySafety 21
6.1.2 ProductQuality 21
6.1.3 Delay 21
6.2 CompetitionRisk 21
6.3 ManagementofGrowth 22
6.4 MarketRisk 22
7. FinancialPlan 23
7.1 SummaryofAssumptions 23
7.1.1 Revenue 23
7.1.2 DirectVariableCosts 23
7.1.3 FixedAssetInvestment 23
7.1.4 HumanResources 23
7.1.5 ServicesRenderedby3rdParty 23
7.1.6 InfrastructureandOperationalCosts 23
7.1.7 Marketing 23
7.1.8 Tax 24
7.2 Break-EvenPosition 24
7.3 Projectedprofits 24
7.4 InvestmentandReturn 24
7.5 FinancialStatements 24
8. BusinessFeasibilityan