1、This paper focuses on the present applications of big data in Chinese real estate development and marketing from theperspective of real estate enterprises. The problems in this practice for big datas application are analyzed by now. Whatsmore, the possible solutions to solve the above problems are p
2、roposed in this paper. It benefits the real estate enterprises tostrength their competition with big data technology.Keywords: Big data,Chinese real estate enterprises,application status1IntroductionThe explosion of data volume fueled by stunning and exciting advances in the computer technology andI
3、nternet techniques made the big data the focus of widespread attention. As early as 2000, in the first fewweeks of Sloan Digital Sky Survey the data size observed by telescope in New Mexico is bigger than that hasbeen collected in the entire history of astronomy. Big data almost derives its origin f
4、rom astronomy. Inaddition to natural science such as astronomy, biomedicine, geoinformatics and other fields easily accompaniedby enormous data volume, big data is widely known in social life. Especially in recent years, the appearance ofcloud computing and the IOT speed up the arrival of “the era o
5、f big data”. It says that Google and Baidu haveto deal with dozens of petabytes every day; there is a video length of over one hour released on the YouTubeper second; there are more than one billion Facebook accounts uploading almost ten million photos every daywith “like” and comment up to billions
6、; Taobao generates about 20TB data every day with over 35 billiontransactions on November 11th. This size of data is far away from the perception we had in pre- information-era society. In addition, there are more and more personal information controlled by banking andfinancial industry or some tele
7、communications industry; industrial data collected by pervasive sensors alsorises sharply. As the CBC Capital chairman Tian Suning puts it, “Now, an age of mass production, sharing andapplication in big data is approaching.”There is no doubt that data resources are crucial in the age of big data. A
8、number of enterprises have gainedexcellent decision making capabilities and immeasurable economic benefits through valuable informationproduced by data mining.In order to keep Chinese economic development in a sustainable, sound and rapidmanner, it is very important for real estate enterprises to ta
9、ke full advantage of big data because of the status ofreal estate industry as a pillar industry of the national economy. Especially when property prices continueupward or property bubble inflation involves the national economy and peoples livelihood, those real estateenterprises should make effectiv
10、e use of big data to tap the potentials.Solving the problems in applications onBig data, improving the abilities of investment and marketing, the estate will be able to keep playing afundamental guiding role in national economy.2LiteratureTo understand thoroughly the big data phenomenon is late in l
11、ast several years relative to the recognition ofusual data. So is the related academic research. Actually, it received high attention from academic andindustrial sector at once presented, followed by the big data boom both in theory research and practicalapplication. Chinese property enterprises sei
12、ze opportunities in time making successful practices, though thesystematic research about the applications in big data in academia is not sufficient so far.It is McKinsey that first puts forward the concept of big data. Big data has become an important factor ofproduction permeating into different i
13、ndustries and functional areas for now. The mining and applications oflarge data means a new wave of productivity growth and consumer surplus. Viktor Mayer-Schnbergerstared the research on big data. He is also known as the prophet of the era of big data. He made a point thatprediction is the core of
14、 big data. The transformation from samples to the overall data, the change from thepursuit of exactness to acceptance uncertainty and the correlativity instead of causality are indispensable toprepare for the age of big data. He also studied how to make a choice from complicated data volume andthen
15、how to build the positive healthy future. The Nature made big data special issue as early as 2008,describing the potential value of big data and the challenge from data handling techniques in Internettechnologies, biomedical and environmental sciences, cloud technologies and other fields. Likewise,
16、theScience, one of the top international academic journals, published a special issue to convey the ideas of thetime of big data. In 2012, the European academy of informatics and mathematics studied big datasystematically including the management of big data, the direction and results of academic res
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