房地产营销中英文对照外文翻译文献Word下载.docx

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ThispaperfocusesonthepresentapplicationsofbigdatainChineserealestatedevelopmentandmarketingfromthe 

perspectiveofrealestateenterprises.Theproblemsinthispracticeforbigdata’sapplicationareanalyzedbynow.What’s 

more,thepossiblesolutionstosolvetheaboveproblemsareproposedinthispaper.Itbenefitstherealestateenterprisesto 

strengththeircompetitionwithbigdatatechnology.

Keywords:

Bigdata,Chineserealestateenterprises,applicationstatus

1 

Introduction

Theexplosionofdatavolumefueledbystunningandexcitingadvancesinthecomputertechnologyand 

Internettechniquesmadethebigdatathefocusofwidespreadattention.Asearlyas2000,inthefirstfew 

weeksofSloanDigitalSkySurveythedatasizeobservedbytelescopeinNewMexicoisbiggerthanthathas 

beencollectedintheentirehistoryofastronomy.Bigdataalmostderivesitsoriginfromastronomy.In 

additiontonaturalsciencesuchasastronomy,biomedicine,geoinformaticsandotherfieldseasilyaccompanied 

byenormousdatavolume,bigdataiswidelyknowninsociallife.Especiallyinrecentyears,theappearanceof 

cloudcomputingandtheIOTspeedupthearrivalof“theeraofbigdata”.ItsaysthatGoogleandBaiduhave 

todealwithdozensofpetabyteseveryday;

thereisavideolengthofoveronehourreleasedontheYouTube 

persecond;

therearemorethanonebillionFacebookaccountsuploadingalmosttenmillionphotoseveryday 

with“like”andcommentuptobillions;

Taobaogeneratesabout20TBdataeverydaywithover35billion 

transactionsonNovember11th.Thissizeofdataisfarawayfromtheperceptionwehadinpre-information-erasociety.Inaddition,therearemoreandmorepersonalinformationcontrolledbybankingand 

financialindustryorsometelecommunicationsindustry;

industrialdatacollectedbypervasivesensorsalso 

risessharply.AstheCBCCapitalchairmanTianSuningputsit,“Now,anageofmassproduction,sharingand 

applicationinbigdataisapproaching.”

Thereisnodoubtthatdataresourcesarecrucialintheageofbigdata.Anumberofenterpriseshavegained 

excellentdecisionmakingcapabilitiesandimmeasurableeconomicbenefitsthroughvaluableinformation 

producedbydatamining.InordertokeepChineseeconomicdevelopmentinasustainable,soundandrapid 

manner,itisveryimportantforrealestateenterprisestotakefulladvantageofbigdatabecauseofthestatusof 

realestateindustryasapillarindustryofthenationaleconomy.Especiallywhenpropertypricescontinue 

upwardorpropertybubbleinflationinvolvesthenationaleconomyandpeople’slivelihood,thoserealestate 

enterprisesshouldmakeeffectiveuseofbigdatatotapthepotentials.Solvingtheproblemsinapplicationson 

Bigdata,improvingtheabilitiesofinvestmentandmarketing,theestatewillbeabletokeepplayinga 

fundamentalguidingroleinnationaleconomy.

2 

Literature

Tounderstandthoroughlythebigdataphenomenonislateinlastseveralyearsrelativetotherecognitionof 

usualdata.Soistherelatedacademicresearch.Actually,itreceivedhighattentionfromacademicand 

industrialsectoratoncepresented,followedbythebigdataboombothintheoryresearchandpractical 

application.Chinesepropertyenterprisesseizeopportunitiesintimemakingsuccessfulpractices,thoughthe 

systematicresearchabouttheapplicationsinbigdatainacademiaisnotsufficientsofar.

ItisMcKinseythatfirstputsforwardtheconceptofbigdata.Bigdatahasbecomeanimportantfactorof 

productionpermeatingintodifferentindustriesandfunctionalareasfornow.Theminingandapplicationsof 

largedatameansanewwaveofproductivitygrowthandconsumersurplus.ViktorMayer-Schö

nberger 

staredtheresearchonbigdata.Heisalsoknownastheprophetoftheeraofbigdata.Hemadeapointthat 

predictionisthecoreofbigdata.Thetransformationfromsamplestotheoveralldata,thechangefromthe 

pursuitofexactnesstoacceptanceuncertaintyandthecorrelativityinsteadofcausalityareindispensableto 

preparefortheageofbigdata.Healsostudiedhowtomakeachoicefromcomplicateddatavolumeand 

thenhowtobuildthepositivehealthyfuture.TheNaturemadebigdataspecialissueasearlyas2008,describingthepotentialvalueofbigdataandthechallengefromdatahandlingtechniquesinInternet 

technologies,biomedicalandenvironmentalsciences,cloudtechnologiesandotherfields.Likewise,the 

Science,oneofthetopinternationalacademicjournals,publishedaspecialissuetoconveytheideasofthe 

timeofbigdata.In2012,theEuropeanacademyofinformaticsandmathematicsstudiedbigdata 

systematicallyincludingthemanagementofbigdata,thedirectionandresultsofacademicres