高中英语人教大纲第三册Unit5 Getting the message第一课时.docx

1、高中英语人教大纲第三册Unit5 Getting the message第一课时2019-2020年高中英语（人教大纲）第三册：Unit5 Getting the message(第一课时).Brief Statements Based on the Unit With the development of market economy,advertisements have bee more and more important in our society.As we know,ads play an important role in our life.They give us some

2、 information about new products.However,some ads are not very useful to people,sometimes even harmful.Therefore,it is wise for people to make sure the ads are telling the truth.This unit mainly talks about ads.By learning this unit,we not only want the students to learn something about ads but also

3、want to stimulate the students interest in ads.Of course,it is necessary for the students to master the useful phrases and expressions in this unit.Meanwhile,we also revise an important elementthe Object plement. .Teaching Goals 1.Talk about advertising and advertisements. 2.Practise making plaints

4、and expressing emotions. 3.Practise expressing and evaluation different views. 4.Review the Object plement. 5.Write an advertisement. .Background Information 1.How Did Advertising e about Advertising is a way of informing people of something.This can range from telling them of a product for sale,or

5、a service,or urging them to do something,or even to bring ones name before the public.So advertising came out quite naturally and took many forms from the very beginning.For example,there is a papyrus discovered at Thebes offering a reward for a runaway slave.It is three thousand years oldand its re

6、ally an advertisement!Signboards that notified people of services available were placed outside doors in Greece and Egypt around 1500 B.C.a form of advertising.With the invention of printing,advertising began to take on new forms.About 1477,in London,the first printed advertisement in English announ

7、ced a prayerbook sale.The first newspaper advertisement appeared on the back page of London newspaper in 1625.It was not until 1704 that paid advertisements were printed in the United States.By 1771 there were 31 newspapers in the Colonies,and all of them carried advertising.Today,of course,we know

8、that advertising is done not only in newspapers,but also in magazines,on the radio,and on television.The first “mercials”appeared on radio about 1920mercials on television developed mostly after World War.The idea spread very quickly and today the advertising that is done on TV is so familiar to all

9、 of us that many people can remember the mercials even better than the shows they see! 2.Slogans for Advertisements Just do it！只管去做。（耐克运动鞋） Feel the new space.感受新境界。（三星电子） Intelligence everywhere.智慧演绎，无处不在。（摩托罗拉手机） Obey your thirst.服从你的渴望。（雪碧） Ask for more.渴望无限。（百事流行鞋） The new digital era.数码新时代。（SON

10、Y影碟机） We lead.Others copy.我们领先，他人仿效。（理光复印机） Impossible made possible.使不可能变为可能。（佳能打印机） The relentless pursuit of perfection.不懈追求完美。（凌志轿车） Poetry in motion,dancing close to me.动态的诗，向我舞动。（丰田汽车） The choice of a new generation.新一代的选择。（百事可乐） No business too small,no problem too big.没有不做的小生意，没有解决不了的大问题。（IB

11、M公司） Take TOSHIBA,take the world.拥有东芝，拥有世界。（东芝电子） Lets make things better.让我们做得更好。（飞利浦电子） The taste is great.味道好极了。（雀巢咖啡） Good to the last drop.滴滴香浓，意犹未尽。（麦斯威尔咖啡） e to where the flavor is Marlboro country.光临风韵之境万宝路世界。（万宝路香烟） Take time to indulge.尽情享受吧！(雀巢冰激凌) Fly higher.越飞越高。（白沙集团） Future will be be

12、tter.未来会更好。（非常可乐） Love is in the family.爱在家庭。（梦洁床垫） To be true forever.真诚到永远。（海尔集团） Advance into the new century.走进新世界。（红河集团） Time always follows me.时间因我存在。（罗西尼表） Outstanding cross-country performance,perfect feel for the road.杰出的越野性能，完美的驾乘享受。（北京吉普） Flying China Southern Airlines,flying with the mos

13、t perfect service.选择南方航空，完美服务相伴。（中国南方航空公司） .Teaching Time:Five periods The First Period Teaching Aims: 1.Learn and master the new words and experssions in this period. 2.Talk about advertising and advertisements to improve the students speaking ability. 3.Do some listening practice to improve the st

14、udents listening ability. 4.Practise making plaints and expressing emotions. Teaching Important Points: 1.Master the following phrases: take.into consideration in charge of be to blame for sth. 2.Improve the students speaking ability by talking about advertising and advertisements. Teaching Difficul

15、t Points: 1.Help the students to improve their listening ability. 2.Help the students to express emotions. Teaching Methods: 1.Talking method to improve the students speaking ability. 2.Listening method to train the students listening ability. 3.Pair work or group work to make every student take an

16、active part in class. Teaching Aids: 1.the multimedia 2.the blackboard 3.a newspaper and a magazine Teaching Procedures: Step Greetings Greet the whole class as usual. Step Lead-in and Warming up (Show a newspaper.) T:Look at this newspaper.What can you see? Ss:Some advertisements in it. (Show a mag

17、azine.) T:Yes,there are too many advertisements in this newspaper.Now look at this magazine.There are also some advertisements on the last few pages.Everywhere we can find advertisements.When we walk in the street,we can see all kinds of advertisements in shopwindows and on both sides of the street.

18、Some famous actors often appear in TV advertisements.Do you like advertisments? S1:Yes. T:Why? S1:I think an ad is informative and can help people buy and sell goods. T:Good.What about you ,Li Na? S2:I also like ads.Because ads can widen peoples knowledge and make people more experienced. T:Well.Sit

19、 down,please.Whats your opinion,Wang Lin? S3:I dont like ads.Because the only purpose of some ads is to persuade people to buy their poorly made products.And some ads are even harmful. T:Yeah.There are many kinds of ads.Some ads are useful and truthful.However,some ads give a lot of misinformation.T

20、hey are trying to persuade us to buy their poorly made products.Therefore,its wise for us to make sure the ads are telling the truth. (Show an ad on the screen.) T:Look at the picture on the screen.What can you see? Ss:A little girl holding a can of Pepsi. T:Yes.This is an ad about Pepsi.The lovely

21、girl on the ad will draw childrens attention. (Show the slogan under the ad.) The Choice of a New Generation.T:This slogan is used to describe this ad,which shows that the new generation all like Pepsi best.What do you think it is trying to persuade us to buy? Ss:Its trying to persuade us to buy a k

22、ind of drinkPepsi. T:Yeah.(Show another ad on the screen.) T:Now look at this ad.What is it trying to persuade people to buy? Ss:A kind of shampoo. T:Yes.How is it trying to do so? (A student stands up to answer this question.) S:We can see the function and effect of this kind of shampoo on the ad.T

23、he ad tells the truth that your hair will be more soft and more smooth after you wash your hair with it. T:Yeah.How is the information conveyed? S:By the words“More soft and more smooth feel,more fine and more smooth care,.”printed in this ad. T:Good.I think youve learnt something about ads from the

24、 two ads weve just talked about.Now disscuss the question on the screen. (Show the question on the screen.) What kind of words do you think you would need to talk about advertising and advertisements? (Give the students two minutes to discuss it.Then collect the words and write them on the blackboar

25、d.) T:Whod like to tell me what words you would need to talk about advertising and advertisements? S:Id like to have a try,truthful,misinformation,mislead,persuade. (While the students are answering,teacher can write them on the blackboard.) (Bb:truthful,imisinformation,mislead,persuade,customer,pro

26、ducer,positive,negative,persuasive,informative,subjective,objective.) Step Listening (Show the pictures on the screen.) T:With the development of science and technology,puters are used more and more in our life.The Laptop puter in more popular and more convenient.Look at the pictures on the screen.

27、There are many kinds of laptop puters.Suppose your mother is thinking about buying a laptop puter.But she is not sure which brand she would buy,so she has asked you to listen to ads from different panies.From the imformation you hear,she will decide which brand she would choose.What information do y

28、ou think ads can give you? S:The function of a laptop puter. S:Weight and size. S:Reasons why you should choose this puter. S:Price. . T:Good.You can get all kinds of information.Now open your books at Page 38.Look at Exercise 1 in Listening Part.Tick the items on the list below you think will be in

29、cluded in the ads,then list the information in the order of importance.Write “1” next to the most important information,“2” next to the second most important and so on. (When the students finish this task,teacher begins to play the tape.) T:Now,we are going to listen to some ads in Part 1.Please mak

30、e notes of what you hear while listening.Then pare with your partner.At last check your answers to Question 1.Are you clear? Ss:Yes. T:OK.Lets begin. (After finishing Exercise 2,deal with Exercise 3) T:OK.Work with your partner and make a list of things you think are important to take into considera

31、tion when buying a laptop puter. (Teacher writes the phrasetake.into consideration on the blackboard and explains it to the students.Then teacher gives the students two minutes to discuss.) T:OK.Lets listen to Part 2.We are going to listen to some advice from an expert.Then pare your list with what

32、the expert said. (Teacher plays the tape for the students to listen to and gets the students to finish Exercise 3.) T:Now use your answers from Part 1 and your notes from Part 2 to write a short note to your mother.Tell her which brand you think she should choose and why.At the same time,you can give her some useful general advice to help her make her decision. Step Speaking T:No