高中英语人教大纲第三册Unit5 Getting the message第一课时.docx
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高中英语人教大纲第三册Unit5Gettingthemessage第一课时
2019-2020年高中英语(人教大纲)第三册:
Unit5Gettingthemessage(第一课时)
Ⅰ.BriefStatementsBasedontheUnit
Withthedevelopmentofmarketeconomy,advertisementshavebeemoreandmoreimportantinoursociety.Asweknow,adsplayanimportantroleinourlife.Theygiveussomeinformationaboutnewproducts.However,someadsarenotveryusefultopeople,sometimesevenharmful.Therefore,itiswiseforpeopletomakesuretheadsaretellingthetruth.Thisunitmainlytalksaboutads.Bylearningthisunit,wenotonlywantthestudentstolearnsomethingaboutadsbutalsowanttostimulatethestudents’interestinads.Ofcourse,itisnecessaryforthestudentstomastertheusefulphrasesandexpressionsinthisunit.Meanwhile,wealsoreviseanimportantelement—theObjectplement.
Ⅱ.TeachingGoals
1.Talkaboutadvertisingandadvertisements.
2.Practisemakingplaintsandexpressingemotions.
3.Practiseexpressingandevaluationdifferentviews.
4.ReviewtheObjectplement.
5.Writeanadvertisement.
Ⅲ.BackgroundInformation
1.HowDidAdvertisingeabout
Advertisingisawayofinformingpeopleofsomething.Thiscanrangefromtellingthemofaproductforsale,oraservice,orurgingthemtodosomething,oreventobringone’snamebeforethepublic.Soadvertisingcameoutquitenaturallyandtookmanyformsfromtheverybeginning.Forexample,thereisapapyrusdiscoveredatThebesofferingarewardforarunawayslave.Itisthreethousandyearsold—andit’sreallyanadvertisement!
SignboardsthatnotifiedpeopleofservicesavailablewereplacedoutsidedoorsinGreeceandEgyptaround1500B.C.—aformofadvertising.Withtheinventionofprinting,advertisingbegantotakeonnewforms.About1477,inLondon,thefirstprintedadvertisementinEnglishannouncedaprayerbooksale.ThefirstnewspaperadvertisementappearedonthebackpageofLondonnewspaperin1625.Itwasnotuntil1704thatpaidadvertisementswereprintedintheUnitedStates.By1771therewere31newspapersintheColonies,andallofthemcarriedadvertising.Today,ofcourse,weknowthatadvertisingisdonenotonlyinnewspapers,butalsoinmagazines,ontheradio,andontelevision.Thefirst“mercials”appearedonradioabout1920mercialsontelevisiondevelopedmostlyafterWorldWarⅡ.TheideaspreadveryquicklyandtodaytheadvertisingthatisdoneonTVissofamiliartoallofusthatmanypeoplecanrememberthemercialsevenbetterthantheshowstheysee!
2.SlogansforAdvertisements
Justdoit!
只管去做。
(耐克运动鞋)
Feelthenewspace.感受新境界。
(三星电子)
Intelligenceeverywhere.智慧演绎,无处不在。
(摩托罗拉手机)
Obeyyourthirst.服从你的渴望。
(雪碧)
Askformore.渴望无限。
(百事流行鞋)
Thenewdigitalera.数码新时代。
(SONY影碟机)
Welead.Otherscopy.我们领先,他人仿效。
(理光复印机)
Impossiblemadepossible.使不可能变为可能。
(佳能打印机)
Therelentlesspursuitofperfection.不懈追求完美。
(凌志轿车)
Poetryinmotion,dancingclosetome.动态的诗,向我舞动。
(丰田汽车)
Thechoiceofanewgeneration.新一代的选择。
(百事可乐)
Nobusinesstoosmall,noproblemtoobig.没有不做的小生意,没有解决不了的大问题。
(IBM公司)
TakeTOSHIBA,taketheworld.拥有东芝,拥有世界。
(东芝电子)
Let’smakethingsbetter.让我们做得更好。
(飞利浦电子)
Thetasteisgreat.味道好极了。
(雀巢咖啡)
Goodtothelastdrop.滴滴香浓,意犹未尽。
(麦斯威尔咖啡)
etowheretheflavorisMarlborocountry.光临风韵之境——万宝路世界。
(万宝路香烟)
Taketimetoindulge.尽情享受吧!
(雀巢冰激凌)
Flyhigher.越飞越高。
(白沙集团)
Futurewillbebetter.未来会更好。
(非常可乐)
Loveisinthefamily.爱在家庭。
(梦洁床垫)
Tobetrueforever.真诚到永远。
(海尔集团)
Advanceintothenewcentury.走进新世界。
(红河集团)
Timealwaysfollowsme.时间因我存在。
(罗西尼表)
Outstandingcross-countryperformance,perfectfeelfortheroad.杰出的越野性能,完美的驾乘享受。
(北京吉普)
FlyingChinaSouthernAirlines,flyingwiththemostperfectservice.选择南方航空,完美服务相伴。
(中国南方航空公司)
Ⅳ.TeachingTime:
Fiveperiods
TheFirstPeriod
TeachingAims:
1.Learnandmasterthenewwordsandexperssionsinthisperiod.
2.Talkaboutadvertisingandadvertisementstoimprovethestudents’speakingability.
3.Dosomelisteningpracticetoimprovethestudents’listeningability.
4.Practisemakingplaintsandexpressingemotions.
TeachingImportantPoints:
1.Masterthefollowingphrases:
take...intoconsideration
inchargeof
betoblameforsth.
2.Improvethestudents’speakingabilitybytalkingaboutadvertisingandadvertisements.
TeachingDifficultPoints:
1.Helpthestudentstoimprovetheirlisteningability.
2.Helpthestudentstoexpressemotions.
TeachingMethods:
1.Talkingmethodtoimprovethestudents’speakingability.
2.Listeningmethodtotrainthestudents’listeningability.
3.Pairworkorgroupworktomakeeverystudenttakeanactivepartinclass.
TeachingAids:
1.themultimedia
2.theblackboard
3.anewspaperandamagazine
TeachingProcedures:
StepⅠGreetings
Greetthewholeclassasusual.
StepⅡLead-inandWarmingup
(Showanewspaper.)
T:
Lookatthisnewspaper.Whatcanyousee?
Ss:
Someadvertisementsinit.
(Showamagazine.)
T:
Yes,therearetoomanyadvertisementsinthisnewspaper.Nowlookatthismagazine.Therearealsosomeadvertisementsonthelastfewpages.Everywherewecanfindadvertisements.Whenwewalkinthestreet,wecanseeallkindsofadvertisementsinshopwindowsandonbothsidesofthestreet.SomefamousactorsoftenappearinTVadvertisements.Doyoulikeadvertisments?
S1:
Yes.
T:
Why?
S1:
Ithinkanadisinformativeandcanhelppeoplebuyandsellgoods.
T:
Good.Whataboutyou,LiNa?
S2:
Ialsolikeads.Becauseadscanwidenpeople’sknowledgeandmakepeoplemoreexperienced.
T:
Well.Sitdown,please.What’syouropinion,WangLin?
S3:
Idon’tlikeads.Becausetheonlypurposeofsomeadsistopersuadepeopletobuytheirpoorlymadeproducts.Andsomeadsareevenharmful.
T:
Yeah.Therearemanykindsofads.Someadsareusefulandtruthful.However,someadsgivealotofmisinformation.Theyaretryingtopersuadeustobuytheirpoorlymadeproducts.Therefore,it’swiseforustomakesuretheadsaretellingthetruth.
(Showanadonthescreen.)
T:
Lookatthepictureonthescreen.Whatcanyousee?
Ss:
AlittlegirlholdingacanofPepsi.
T:
Yes.ThisisanadaboutPepsi.Thelovelygirlontheadwilldrawchildren’sattention.
(Showthesloganunderthead.)
TheChoiceofaNewGeneration.
T:
Thissloganisusedtodescribethisad,whichshowsthatthenewgenerationalllikePepsibest.Whatdoyouthinkitistryingtopersuadeustobuy?
Ss:
It’stryingtopersuadeustobuyakindofdrink—Pepsi.
T:
Yeah.(Showanotheradonthescreen.)
T:
Nowlookatthisad.Whatisittryingtopersuadepeopletobuy?
Ss:
Akindofshampoo.
T:
Yes.Howisittryingtodoso?
(Astudentstandsuptoanswerthisquestion.)
S:
Wecanseethefunctionandeffectofthiskindofshampooonthead.Theadtellsthetruththatyourhairwillbemoresoftandmoresmoothafteryouwashyourhairwithit.
T:
Yeah.Howistheinformationconveyed?
S:
Bythewords“Moresoftandmoresmoothfeel,morefineandmoresmoothcare,...”printedinthisad.
T:
Good.Ithinkyou’velearntsomethingaboutadsfromthetwoadswe’vejusttalkedabout.Nowdisscussthequestiononthescreen.
(Showthequestiononthescreen.)
Whatkindofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements?
(Givethestudentstwominutestodiscussit.Thencollectthewordsandwritethemontheblackboard.)
T:
Who’dliketotellmewhatwordsyouwouldneedtotalkaboutadvertisingandadvertisements?
S:
I’dliketohaveatry,truthful,misinformation,mislead,persuade....
(Whilethestudentsareanswering,teachercanwritethemontheblackboard.)
(Bb:
truthful,imisinformation,mislead,persuade,customer,producer,positive,negative,persuasive,informative,subjective,objective...)
StepⅢListening
(Showthepicturesonthescreen.)
T:
Withthedevelopmentofscienceandtechnology,putersareusedmoreandmoreinourlife.TheLaptopputerinmorepopularandmoreconvenient.Lookatthepicturesonthescreen.
Therearemanykindsoflaptopputers.Supposeyourmotheristhinkingaboutbuyingalaptopputer.Butsheisnotsurewhichbrandshewouldbuy,soshehasaskedyoutolistentoadsfromdifferentpanies.Fromtheimformationyouhear,shewilldecidewhichbrandshewouldchoose.Whatinformationdoyouthinkadscangiveyou?
S:
Thefunctionofalaptopputer.
S:
Weightandsize.
S:
Reasonswhyyoushouldchoosethisputer.
S:
Price.
...
T:
Good.Youcangetallkindsofinformation.NowopenyourbooksatPage38.LookatExercise1inListeningPart.Ticktheitemsonthelistbelowyouthinkwillbeincludedintheads,thenlisttheinformationintheorderofimportance.Write“1”nexttothemostimportantinformation,“2”nexttothesecondmostimportantandsoon.
(Whenthestudentsfinishthistask,teacherbeginstoplaythetape.)
T:
Now,wearegoingtolistentosomeadsinPart1.Pleasemakenotesofwhatyouhearwhilelistening.Thenparewithyourpartner.AtlastcheckyouranswerstoQuestion1.Areyouclear?
Ss:
Yes.
T:
OK.Let’sbegin.
(AfterfinishingExercise2,dealwithExercise3)
T:
OK.Workwithyourpartnerandmakealistofthingsyouthinkareimportanttotakeintoconsiderationwhenbuyingalaptopputer.
(Teacherwritesthephrase—take...intoconsiderationontheblackboardandexplainsittothestudents.Thenteachergivesthestudentstwominutestodiscuss.)
T:
OK.Let’slistentoPart2.Wearegoingtolistentosomeadvicefromanexpert.Thenpareyourlistwithwhattheexpertsaid.
(TeacherplaysthetapeforthestudentstolistentoandgetsthestudentstofinishExercise3.)
T:
NowuseyouranswersfromPart1andyournotesfromPart2towriteashortnotetoyourmother.Tellherwhichbrandyouthinksheshouldchooseandwhy.Atthesametime,youcangivehersomeusefulgeneraladvicetohelphermakeherdecision.
StepⅣSpeaking
T:
No