高中英语人教大纲第三册Unit5 Getting the message第一课时.docx
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高中英语人教大纲第三册Unit5Gettingthemessage第一课时
2019-2020年高中英语（人教大纲）第三册：
Unit5Gettingthemessage（第一课时）
Ⅰ.BriefStatementsBasedontheUnit
Withthedevelopmentofmarketeconomy,advertisementshavebeemoreandmoreimportantinoursociety.Asweknow,adsplayanimportantroleinourlife.Theygiveussomeinformationaboutnewproducts.However,someadsarenotveryusefultopeople,sometimesevenharmful.Therefore,itiswiseforpeopletomakesuretheadsaretellingthetruth.Thisunitmainlytalksaboutads.Bylearningthisunit,wenotonlywantthestudentstolearnsomethingaboutadsbutalsowanttostimulatethestudents’interestinads.Ofcourse,itisnecessaryforthestudentstomastertheusefulphrasesandexpressionsinthisunit.Meanwhile,wealsoreviseanimportantelement—theObjectplement.
Ⅱ.TeachingGoals
1.Talkaboutadvertisingandadvertisements.
2.Practisemakingplaintsandexpressingemotions.
3.Practiseexpressingandevaluationdifferentviews.
4.ReviewtheObjectplement.
5.Writeanadvertisement.
Ⅲ.BackgroundInformation
1.HowDidAdvertisingeabout
Advertisingisawayofinformingpeopleofsomething.Thiscanrangefromtellingthemofaproductforsale,oraservice,orurgingthemtodosomething,oreventobringone’snamebeforethepublic.Soadvertisingcameoutquitenaturallyandtookmanyformsfromtheverybeginning.Forexample,thereisapapyrusdiscoveredatThebesofferingarewardforarunawayslave.Itisthreethousandyearsold—andit’sreallyanadvertisement!
SignboardsthatnotifiedpeopleofservicesavailablewereplacedoutsidedoorsinGreeceandEgyptaround1500B.C.—aformofadvertising.Withtheinventionofprinting,advertisingbegantotakeonnewforms.About1477,inLondon,thefirstprintedadvertisementinEnglishannouncedaprayerbooksale.ThefirstnewspaperadvertisementappearedonthebackpageofLondonnewspaperin1625.Itwasnotuntil1704thatpaidadvertisementswereprintedintheUnitedStates.By1771therewere31newspapersintheColonies,andallofthemcarriedadvertising.Today,ofcourse,weknowthatadvertisingisdonenotonlyinnewspapers,butalsoinmagazines,ontheradio,andontelevision.Thefirst“mercials”appearedonradioabout1920mercialsontelevisiondevelopedmostlyafterWorldWarⅡ.TheideaspreadveryquicklyandtodaytheadvertisingthatisdoneonTVissofamiliartoallofusthatmanypeoplecanrememberthemercialsevenbetterthantheshowstheysee!
2.SlogansforAdvertisements
Justdoit！
只管去做。
（耐克运动鞋）
Feelthenewspace.感受新境界。
（三星电子）
Intelligenceeverywhere.智慧演绎，无处不在。
（摩托罗拉手机）
Obeyyourthirst.服从你的渴望。
（雪碧）
Askformore.渴望无限。
（百事流行鞋）
Thenewdigitalera.数码新时代。
（SONY影碟机）
Welead.Otherscopy.我们领先，他人仿效。
（理光复印机）
Impossiblemadepossible.使不可能变为可能。
（佳能打印机）
Therelentlesspursuitofperfection.不懈追求完美。
（凌志轿车）
Poetryinmotion,dancingclosetome.动态的诗，向我舞动。
（丰田汽车）
Thechoiceofanewgeneration.新一代的选择。
（百事可乐）
Nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的大问题。
（IBM公司）
TakeTOSHIBA,taketheworld.拥有东芝，拥有世界。
（东芝电子）
Let’smakethingsbetter.让我们做得更好。
（飞利浦电子）
Thetasteisgreat.味道好极了。
（雀巢咖啡）
Goodtothelastdrop.滴滴香浓，意犹未尽。
（麦斯威尔咖啡）
etowheretheflavorisMarlborocountry.光临风韵之境——万宝路世界。
（万宝路香烟）
Taketimetoindulge.尽情享受吧！
（雀巢冰激凌）
Flyhigher.越飞越高。
（白沙集团）
Futurewillbebetter.未来会更好。
（非常可乐）
Loveisinthefamily.爱在家庭。
（梦洁床垫）
Tobetrueforever.真诚到永远。
（海尔集团）
Advanceintothenewcentury.走进新世界。
（红河集团）
Timealwaysfollowsme.时间因我存在。
（罗西尼表）
Outstandingcross-countryperformance,perfectfeelfortheroad.杰出的越野性能，完美的驾乘享受。
（北京吉普）
FlyingChinaSouthernAirlines,flyingwiththemostperfectservice.选择南方航空，完美服务相伴。
（中国南方航空公司）
Ⅳ.TeachingTime:
Fiveperiods
TheFirstPeriod
TeachingAims:
1.Learnandmasterthenewwordsandexperssionsinthisperiod.
2.Talkaboutadvertisingandadvertisementstoimprovethestudents’speakingability.
3.Dosomelisteningpracticetoimprovethestudents’listeningability.
4.Practisemakingplaintsandexpressingemotions.
TeachingImportantPoints:
1.Masterthefollowingphrases:
take...intoconsideration
inchargeof
betoblameforsth.
2.Improvethestudents’speakingabilitybytalkingaboutadvertisingandadvertisements.
TeachingDifficultPoints:
1.Helpthestudentstoimprovetheirlisteningability.
2.Helpthestudentstoexpressemotions.
TeachingMethods:
1.Talkingmethodtoimprovethestudents’speakingability.
2.Listeningmethodtotrainthestudents’listeningability.
3.Pairworkorgroupworktomakeeverystudenttakeanactivepartinclass.
TeachingAids:
1.themultimedia
2.theblackboard
3.anewspaperandamagazine
TeachingProcedures:
StepⅠGreetings
Greetthewholeclassasusual.
StepⅡLead-inandWarmingup
（Showanewspaper.）
T:
Lookatthisnewspaper.Whatcanyousee?
Ss:
Someadvertisementsinit.
（Showamagazine.）
T:
Yes,therearetoomanyadvertisementsinthisnewspaper.Nowlookatthismagazine.Therearealsosomeadvertisementsonthelastfewpages.Everywherewecanfindadvertisements.Whenwewalkinthestreet,wecanseeallkindsofadvertisementsinshopwindowsandonbothsidesofthestreet.SomefamousactorsoftenappearinTVadvertisements.Doyoulikeadvertisments?
S1:
Yes.
T:
Why?
S1:
Ithinkanadisinformativeandcanhelppeoplebuyandsellgoods.
T:
Good.Whataboutyou,LiNa?
S2:
Ialsolikeads.Becauseadscanwidenpeople’sknowledgeandmakepeoplemoreexperienced.
T:
Well.Sitdown,please.What’syouropinion,WangLin?
S3:
Idon’tlikeads.Becausetheonlypurposeofsomeadsistopersuadepeopletobuytheirpoorlymadeproducts.Andsomeadsareevenharmful.
T:
Yeah.Therearemanykindsofads.Someadsareusefulandtruthful.However,someadsgivealotofmisinformation.Theyaretryingtopersuadeustobuytheirpoorlymadeproducts.Therefore,it’swiseforustomakesuretheadsaretellingthetruth.
（Showanadonthescreen.）
T:
Lookatthepictureonthescreen.Whatcanyousee?
Ss:
AlittlegirlholdingacanofPepsi.
T:
Yes.ThisisanadaboutPepsi.Thelovelygirlontheadwilldrawchildren’sattention.
（Showthesloganunderthead.）
TheChoiceofaNewGeneration.
T:
Thissloganisusedtodescribethisad,whichshowsthatthenewgenerationalllikePepsibest.Whatdoyouthinkitistryingtopersuadeustobuy?
Ss:
It’stryingtopersuadeustobuyakindofdrink—Pepsi.
T:
Yeah.（Showanotheradonthescreen.）
T:
Nowlookatthisad.Whatisittryingtopersuadepeopletobuy?
Ss:
Akindofshampoo.
T:
Yes.Howisittryingtodoso?
（Astudentstandsuptoanswerthisquestion.）
S:
Wecanseethefunctionandeffectofthiskindofshampooonthead.Theadtellsthetruththatyourhairwillbemoresoftandmoresmoothafteryouwashyourhairwithit.
T:
Yeah.Howistheinformationconveyed?
S:
Bythewords“Moresoftandmoresmoothfeel,morefineandmoresmoothcare,...”printedinthisad.
T:
Good.Ithinkyou’velearntsomethingaboutadsfromthetwoadswe’vejusttalkedabout.Nowdisscussthequestiononthescreen.
（Showthequestiononthescreen.）
Whatkindofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements?
（Givethestudentstwominutestodiscussit.Thencollectthewordsandwritethemontheblackboard.）
T:
Who’dliketotellmewhatwordsyouwouldneedtotalkaboutadvertisingandadvertisements?
S:
I’dliketohaveatry,truthful,misinformation,mislead,persuade....
（Whilethestudentsareanswering,teachercanwritethemontheblackboard.）
（Bb:
truthful,imisinformation,mislead,persuade,customer,producer,positive,negative,persuasive,informative,subjective,objective...）
StepⅢListening
（Showthepicturesonthescreen.）
T:
Withthedevelopmentofscienceandtechnology,putersareusedmoreandmoreinourlife.TheLaptopputerinmorepopularandmoreconvenient.Lookatthepicturesonthescreen.
Therearemanykindsoflaptopputers.Supposeyourmotheristhinkingaboutbuyingalaptopputer.Butsheisnotsurewhichbrandshewouldbuy,soshehasaskedyoutolistentoadsfromdifferentpanies.Fromtheimformationyouhear,shewilldecidewhichbrandshewouldchoose.Whatinformationdoyouthinkadscangiveyou?
S:
Thefunctionofalaptopputer.
S:
Weightandsize.
S:
Reasonswhyyoushouldchoosethisputer.
S:
Price.
...
T:
Good.Youcangetallkindsofinformation.NowopenyourbooksatPage38.LookatExercise1inListeningPart.Ticktheitemsonthelistbelowyouthinkwillbeincludedintheads,thenlisttheinformationintheorderofimportance.Write“1”nexttothemostimportantinformation,“2”nexttothesecondmostimportantandsoon.
（Whenthestudentsfinishthistask,teacherbeginstoplaythetape.）
T:
Now,wearegoingtolistentosomeadsinPart1.Pleasemakenotesofwhatyouhearwhilelistening.Thenparewithyourpartner.AtlastcheckyouranswerstoQuestion1.Areyouclear?
Ss:
Yes.
T:
OK.Let’sbegin.
（AfterfinishingExercise2,dealwithExercise3）
T:
OK.Workwithyourpartnerandmakealistofthingsyouthinkareimportanttotakeintoconsiderationwhenbuyingalaptopputer.
（Teacherwritesthephrase—take...intoconsiderationontheblackboardandexplainsittothestudents.Thenteachergivesthestudentstwominutestodiscuss.）
T:
OK.Let’slistentoPart2.Wearegoingtolistentosomeadvicefromanexpert.Thenpareyourlistwithwhattheexpertsaid.
（TeacherplaysthetapeforthestudentstolistentoandgetsthestudentstofinishExercise3.）
T:
NowuseyouranswersfromPart1andyournotesfromPart2towriteashortnotetoyourmother.Tellherwhichbrandyouthinksheshouldchooseandwhy.Atthesametime,youcangivehersomeusefulgeneraladvicetohelphermakeherdecision.
StepⅣSpeaking
T:
No
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